Extremely successful management consultant with proven commercial experience in digital, creative and brand marketing (FCIM) as well as strong business development and client services practices, globally. Working for blue chip clients, start ups, and digital/external agencies I have proven skills building passionate, trusted and enthusiastic B2B & B2C relationships. Strong entrepreneurial and lateral thinker who has proven ability to turn ideas into robust business cases, manage budgets and build plans in order for a business to become a market leader. Excellent self starter with dynamic project management experience with a willingness to lead, mentor inspire & develop others around me. I have a 'can do/go the extra mile’ attitude. I have worked with 90% of the top 250 FTSE firms in order to help improve their business through strategy, innovation and digital concepts and plans in order to drive new and existing business across diverse markets and brands (Deloitte, Linklaters, PWC, Samsung, Sony, HSBC, Barclays, Fujitsu, BT, Vodaphone, Nielsen, Reuters, Bloomberg, BBC, EC Harris, Excelian, RB) Founder of Century Media Corporation (CMC) which is an entertainment and marketing production house that consults on best practice and produces leading entertainment concepts. Kevin is a multi-million selling record producer and has produced 85 official releases to date. 13 top 10 UK hits and 24 top 40 entries. 20 top 20 albums and sold over 10 million records worldwide. Won ‘producer of the decade’ awarded by Pete Tong 1990 – 2000 BBC Radio1 www.kevintewis.com - I write commercial articles and white papers on technology, digital and entertainment that offer innovative solutions to key issues and provide creative ideas on how brands protect and grow their market/revenues. Has detailed experience in creating, managing and implementing live events globally to premium markets (London, Ibiza, Monaco, Los Angeles, Finland)

Director of Client Services @ Responsible for the strategic global growth of outstanding creative, digital and marketing services in new and managed accounts. Wonderful is one of the top 100 UK firms (UKTI) and I am implementing the UK export strategy. I aim to position Wonderful as a top 50, award winning agency within 24 months. I provide commercial leadership, strategic management and personal motivation to the Client Services Division in order to better execute global accounts, lead business development, bids and tenders in order to Increase new and existing revenue streams. To build superior thought leadership in our own digital and social channels via cutting edge case studies and client testimonials. I contribute to Senior Leadership Team meetings in order to respond to Client Services and Wonderful business needs that significantly address the strategic aims of the next 2 - 5 years. I am fundamentally responsible for all client negotiations whilst effectively addressing current client satisfaction levels, service level agreement renewals and retention through trusted partnerships and quality customer services. I am responsible for managing team recruitment, training, performance evaluation, promotion, and retention. I manage tracking and reporting of performance to ensure team accountability and quality of deliverables. I manage the budget sign-off process with the MD ensuring targeted business margins are achieved. I work very closely with the board and its team of non-exec directors to ensure the very best outcomes are achieved. I also head up the sales management process, marketing and client relations for the Worldwide FDI-TRADE division that have a key focus in UAE/Asia. I am also helping the Wonderful Foundation grow and showcase their very active CSR activities and events back to the industry. From January 2015 to Present (11 months) London, United KingdomGlobal Head of Marketing @ Responsible for developing and implementing new strategic business frameworks for 8 brands in UK, UAE, AUS & NZ. Re-brand of websites, improve ecommerce and sales, improve SEO/PPC, and provide marketing consulting services to all the group key accounts. As a recognised expert I am leading the global digital strategy building key INT/EXT relationships and providing key insight into the CEO/M&A team. I lead on many business development tasks and am deeply embedded in client services management providing leading consultancy and solutions to clients (Blue Chip, SME & Public Sector). I manage external agenices (digital/PR/Media) and have already created longer term client retention, built TRUST through true accountability and hit KPI's/targets. I am also recognised for my entrepreneurial bigger picture vision and identifying and managing key strategic alliances, innovation, new product and new market development opportunities in order to make the business a market leader. I work in a fast moving, intense environment and very much thrive on enhancing the company performance internally and externally, supporting the ever changing culture whist passionately growing the business. I have proven skills when developing the most reliable revenue streams within the group (new intelligent data and leading marketing collateral), exceeding current financial expectations whilst delivering exemplary acumen. I keep up-to-date with the best digital knowledge of the industry in order to help Identify and develop new key initiatives for the company and client base. From December 2013 to Present (2 years) London, United KingdomCo-Founder of DYTO @ 1995 – 2015 Originally started as Jonesey LTD (London/Los Angeles/Las Vegas/Monaco) – Before merging into DYTO In 2014. DYTO consults on how entertainment companies can become market leaders in their field by improving their content, marketing and corporate investment. DYTO looks at digital and content transformation to improve product, operations, digital marketing, technology and online platforms (clients include SYCO/Sony/Attinis/HMV/Virgin/BPP). 170 music productions for major labels and media companies (Usher, Britney, Justin Timberlake, Beyonce, Josh Wink, BBE, Lionel Richie, Phil Collins - Approx 20 million record sales including multiple number ones). Composed a new commercial plan with clear recommendations (Feb 2012) on how SYCO can improve product ranges, processes, systems and operations globally. Provided Sony Corporation (Japan, April 2012) with a comprehensive report about how to stabilise the music industry and benefits of integrating media across their key platforms in rejuvenate the corporations market share and sales activity (new 4 screen strategy – ‘Smartphone, tablet, PC and TV)’. Royal Mail – Strategic appraisal of the 2011/12 employee roster, compose new highly integrated job descriptions to improve employee performance in line with the new corporate aims and objectives. Included high digital focus, management of risk, strong financial understanding ahead of a possible privatisation. (Reviewed 75 employees with recommendations for a senior training provision and raised the technical marketing and operational bar for new staff 2012/13) Developing and maintained strong alliances with key stakeholders and other media providers. (Sky, ITV, Sony/BMG, EMI, Google, Polygram, BBC, Universal, Paramount, Disney, Gut, So So Def, Fox, Warner Bros, Channel 4/5). Provided ITV1/EMI/Deuce with the most successful music beds for evening shows with over a record 1 million sales in 2010. www.dyto.co From November 1995 to Present (20 years 1 month) London/Los AngelesHead of Professional Development @ BPP is the current market leader in private training education to 90% of the top 250 FTSE firms. I was promoted to launch a new division, market it and manage a new marketing and leadership consultancy. This was marketed at BPP’s top city clients because my previous efforts had significantly improved BPP’s clients business with regards their profits, marketing, business development, operations, digital strategy (New Website/SEO/PPC/Adwords/Bounce Rates/UX), client retention, CRM, integrated communications and value proposition). From this I wrote the five year strategic plan. This success was down to superior strategic and tactical marketing to key accounts, going the extra mile and being hands on with an entrepreneurial creative flair. Consultancy for major clients such as Barclaycard, Royal Mail, BBC, Vodaphone, PWC, Barclays, Lloyds, Aviva, Deloitte, Proctor & Gamble, Nielsen, HSBC, Unilever, BT, Universal, to help clients/staff improve their business to become the market leader. August 2012 – December 2013, BPP Head of PD Marketing (B2B/B2C). Ownership of the Marketing function (London) supporting the CMO during a significant restructure to Manchester managing a new team of 50 staff. I was tasked with managing the change management process, the marketing function whilst keeping business as usual. I developed the marketing plans, communications, research and digital strategy. I achieved an e-commerce traffic increase on average of 227% month on month by reviewing the key words, SEO, digital value proposition and managing the external agency more effectively. I was promoted to this role as I had demonstrated strong results in growing quality business through my senior marketing skills, building superior relationships, bespoke products that serviced clients needs better and created new business for both parties. From July 2012 to September 2013 (1 year 3 months) City of LondonHead of Programmes @ I was employed to implement the opening of a brand new state-of-the-art business school in the city due to my strong experience in venue and events and project management and marketing. I manage a team of 35 and created cutting edge professional programmes and events for key professional bodies (CIM, CIPD, CIPR, CIMA, ACCA, SRA) and brands such as Bauer Media, Royal Mail, Virgin suitable for business and management delegates. I wrote the marketing plan, the new digital landscape and managed traditional marketing activities for this elite venue to plan and to budget. I became a senior lecturer (MSc, MBA and CIM) and mentored over 600 delegates globally, managed 3 validations (post graduate) and deployed these to 7 UK centres and Eastern Europe. I currently have a 100% pass rates on all CIM modules. From June 2008 to July 2012 (4 years 2 months) London, BankHead of Marketing @ Responsible for managing and developing highly profitable entertainment concepts, brands, events, and introduced rigorous policies (CRM, Loyalty, Service) that improved sales from 30K per week to £50K per week (£2.6M turnover per year). Developing the digital frameworks, online propositions and social media strategy that engaged all the key customer groups. Improved financial growth whilst growing the sales. Venue had a high segmentation of international customers such as Brazilian and Portuguese customers due to local performing arts centres. Relevant concepts were introduced such as Carnivals, Fiesta’s & Mardi Gras that proved to be a sustainable business model. Venue had no B2B initiatives which I achieved through greater london businesses that were able to use the venue during non-trading hours (new product launches and private corporate events). From March 2003 to February 2012 (9 years) London, United KingdomHead of Marketing @ 2009 – 2011 – Head of Marketing. The Roof Gardens, Virgin Limited Edition This involved • Creating effective marketing/operational and financial strategies in order to help the business compete in the luxury entertainment market. This included constant market analysis (internal and external) in order to identify gaps to be closed in order for Virgin to achieve higher profits. • Advising on music strategy and emerging themes that influenced both B2C & B2C markets. • Launching and promotion existing music and lifestyle artists such as Alexandra Burke, Lady Gaga, Whitney Houston for London’s premier roof garden. • Redesign the brand strategy in order to expand the customer base, gain higher financial results and ensure sustainability. Achieved £600K revenue gain in less than 24 months to deliver a £3.3M Operational profit. From January 2009 to April 2010 (1 year 4 months) Regional Business Development Manager @ Managing and developing the corporate portfolio of 44 venues in order to grow share and profits in order to become the market leader. Financial control and budgeting (individual budgets of £1M-8M per venue). Develop branding and develop the growth of the business development team. Create with agencies above the line content for national campaigns. Provide market research in order to help design new projects. Control and management of operating profits and improving business efficiencies in market expansion plan and re- branding venues such as Liquid, Ikon, Diva, Zen. (E.g Zen - £1.7M Gross Profit a 35% increase from a 2 year business plan). From January 1998 to January 2003 (5 years 1 month) South East, UKHead of Entertainment/Business Development Manager @ This involved; Financial control and budgeting Sales and marketing, Branding Generating corporate and national sponsorship. Developing and delivering music seminars 1993 Churchill Insurance Brand competition winner This involved; My inspiration was a unique strong respected British character (Winston Churchill) for national branding that was not only mentally but visually exciting. I implemented that a new audience should see 'Winston' as a cartoon bull dog or a nodding dog that communicated Churchill's companies policies in an amusing format to win customers. The vibrant and success format is still a market leader today with my winning concept. From January 1997 to January 1998 (1 year 1 month) Kent, UKPhotographer @ Photographer for international hit pop group Five Star This involved on location and at home shoots for RCA/Epic records and world tour From January 1989 to January 1991 (2 years 1 month)

CIM Diploma & Post Graduate2009 - MSc, Business Studies @ BPP Business school, London From 2008 to 2011 St Columbas, Bexleyheath, kent From 1985 to 1990 St.Columba's School for boys From 1985 to 1990 Marketing B Information Technology B; Science CC Technology B, Marketing @ CIM/BPP/HarvardRegents University, London Kevin Tewis-Allen is skilled in: Business Strategy, Strategic Communications, Project Planning, Event Management, Social Media Marketing, Digital Marketing, Marketing Strategy, Public Speaking, Social Media, Online Marketing, CRM, Direct Marketing, Strategy, Integrated Marketing, Business Planning, Management, Marketing Communications, Marketing Management, Marketing, Social Networking, Public Relations, Brand Management, Business Development, Leadership, B2B, Training, Creative Direction, Project Management, Budgets, Market Research, Email Marketing, Sponsorship, Online Advertising, Sales, Product Development, Advertising, Digital Strategy, Cross-functional Team..., Market Analysis, Digital Media, New Business Development, Team Management, Change Management, E-commerce, Start-ups