Kevin Rutherford (he/him)'s Email & Phone Number

💼 Past Experience

Kevin Rutherford product development and marketing.Kevin Rutherford's work experience in product development and marketing has included experience with the following:Product Development:- Developing new products- Developing marketing strategies and proposals- Coordinating product launches- Project manages marketing redirected marketing efforts-ilevel marketing- Test marketing- All product development- Marketing and Brand Management:- Researching and analyzing customer needs and preferences- Bereading and Judging brand options- Assessing customer buying trends- developing and managing marketing programs- Coordinating marketing effort with sales forces- designing and running media campaigns- lead market research- conducting customer research-ackingaging customer data in tabular and/or numerical form- controlling pricing and distribution-debugging software applications- developing market trends- lead market analysis and research- strategic marketing positioningDigital Marketing:- Serving as a primary strategist for mobile app development- Developing mobile apps for multiple brands- Coordinating cookie traffic- Identifying inanc patterns- Identify unique offer opportunities- Development of social media campaigns- Serving as primary strategist for website design and development- Editing, typing and publishing content- Coordinating with other departments to develop well- Strategized website content- contribute to the overall website design and development strategyPublic Speaking:- delivered training on customer service skills- delivered keynote speeches- delivered training on risk management- delivered training on LinkedIn search marketing- delivered training on led Y Combinator mcr- delivered training on social media marketingBrand Architecture:- Developing brand strategy- Defining the customer’s needs-& designing great brand experiences-tracking brand objectives- Defining customer electronics needs- Identifying target customer segments- Identifying price points that are valuable to consumers- Defining target customer segments- Identifying channels that can reach potential customersIntegrated Marketing:- Developing integrated marketing campaigns- Managing integrated marketing campaigns- Responsible for all aspects of integrated marketing-calculating and settingNielsen daily IAB scores- Developing personalized recommendations for customers- foam rolling products- developing online ads- developing mobile appsNonprofits:- Developing nonprofit brands- Developing nonprofit communications products- Developing nonprofit 501(c)(3) websites- Developing nonprofit social media campaigns- Developing nonprofit email marketing campaigns- Developing nonprofit digital marketing campaigns- Developing nonprofit trade marketing campaignsCompetitive Analysis:- Doing competitive analysis- Doing market research- Doing due diligence on potential deals- Doing procurement analysis- Doing market segmentation- doing product development- Doing market studies- Doing market segmentation- doing market researchProduct Development:- Developing new products- Developing marketing strategies and proposals- Developing prototypes- Developing market studies- Developing product recommendationsMarketing Strategy:- Presenting marketing strategy-

💡 Technical & Interpersonal Skills

Subject matter expertise:Kevin Rutherford has experience in theDomain of Customer Insight, Marketing, Brand Management, Marketing Strategy, Shopper Marketing, Leadership, Consumer products, merchandising, strategy, digital marketing, public speaking, brand architecture, integrated marketing, advertising, nonprofits, competitive analysis, product development, trade marketing, cross-functional team leadership, brand development, and sustainability.