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Kerrya Allen

Regional Marketing - West @ JUUL Labs

Pronounced like Perrier with a K. Thought Leader | Strategic Communicator | Creative Storyteller

San Diego, California, United States

Ranked #1,073 out of 21,460 for Regional Marketing - West in California

Section title

Kerrya Allen's Email Addresses & Phone Numbers

Kerrya Allen's Work Experience

JUUL Labs

Regional Marketing - West

September 2018 to July 2019

BOS Brands

Marketing Director, US

July 2017 to September 2018

Greater San Diego Area

ARYA for life

Director of Marketing

April 2016 to July 2017

Kerrya Allen's Education

San Diego State University-California State University

Broadcast Journalism, Marketing, Political Science

2004 to 2009

University of Washington

Certificate Course: Content Strategy & Brand Storytelling

2020 to 2020

Kerrya Allen's Professional Skills Radar Chart

Based on our findings, Kerrya Allen is ...

Nurturing
Purposeful
Communicator

What's on Kerrya Allen's mind?

Based on our findings, Kerrya Allen is ...

50% Left Brained
50% Right Brained

Kerrya Allen's Estimated Salary Range

About Kerrya Allen's Current Company

JUUL Labs

• Established an internal newsletter for the US Commerical Sales Team to recap high-level business updates and communications• Deployed over 75,000 marketing assets to drive brand awareness at the retail level• Introduced best practices to improve efficiency and scalability for B2B communications

Frequently Asked Questions about Kerrya Allen

What company does Kerrya Allen work for?

Kerrya Allen works for JUUL Labs


What is Kerrya Allen's role at JUUL Labs?

Kerrya Allen is Regional Marketing - West


What is Kerrya Allen's personal email address?

Kerrya Allen's personal email address is k****[email protected]


What is Kerrya Allen's business email address?

Kerrya Allen's business email addresses are not available


What is Kerrya Allen's Phone Number?

Kerrya Allen's phone (213) ***-*175


What industry does Kerrya Allen work in?

Kerrya Allen works in the Consumer Electronics industry.


About Kerrya Allen

📖 Summary

Regional Marketing - West @ JUUL Labs • Established an internal newsletter for the US Commerical Sales Team to recap high-level business updates and communications• Deployed over 75,000 marketing assets to drive brand awareness at the retail level• Introduced best practices to improve efficiency and scalability for B2B communications From September 2018 to July 2019 (11 months) Marketing Director, US @ BOS Brands • Spearheaded the brand launch in the US market: including the establishment of marketing campaigns, digital marketing through targeted e-newsletters, consumer engagement activities (field marketing, events, in-store sampling, trade-shows, etc.), the route to market sales programs and initialized PR & social media presence (manage contract partners)• Recruit, hire and manage field marketing team members / train and manage market team leads • Vet, interview and manage relationship, scope of work for third party agencies: PR, Social Media, Focus Group/ Market Research • Create programs that build brand awareness and drive brand loyalty through field activations, in store demos, influencers and events • Create, manage, and execute marketing programs to support new accounts • Launched BOS’ first US digital sampling campaign utilizing various apps (Ibotta) to support specific retailers; Sprouts and Whole Foods Markets 
• Developed metrics to track sampling initiatives in store and field execution utilizing the sales tool; Repsly • Established strong rapport with sales and distributor reps to drive retail engagement & satisfaction; incentive programs, POS and Merchandise • Develop high level marketing decks for investor, retailer, & distributor meetings • Develop monthly newsletters to share marketing updates and wins with distributors to increase brand excitement & engagement• Cost analysis and comparison for all marketing support items including: apparel, merchandise, event assets, giveaways, coupons • Tradeshows: register, manage, staff & create activation footprint• Managed all initiatives for Expo West (largest natural food expo): budget, union/ labor logistics, scheduled, booth design, build and execution • Data and sales reporting: set up Spins, IXOne & Vendor Reporting accounts for executive team From July 2017 to September 2018 (1 year 3 months) Greater San Diego AreaDirector of Marketing @ ARYA for life • Partnered with executive team in developing and launching a brand first of its kind; innovated to provide health, wellness, and other targeted benefits to consumers through deliciously drinkable beverages. • Collaborated with VP of Marketing in creating the brand and style guidelines, the vision and direction of the marketing business plan, and pioneering the route to market strategy. • Launched the Lifeguard Field Marketing/ Sampling Program including; recruiting, hiring, & training all part time brand ambassadors• Manage the Field Marketing Budget, Team Hours & Payroll, Team Missions & Schedules • Align sampling missions with our sales specialist’s territories to maximize brand-building awareness and consumer education in direct line of retailer locations • Introduction of influencers to Sales Team for major sales leads. • Partner closely with internal sales team and distributor to expand marketing campaigns and strategies at the retail level: Launched the first ever in-store consumer facing contest utilizing a marquee marketing event (KAABOO Music Experience) as leverage to increase case sales and drive purchase at the retail level. In correlation to the consumer facing contest; presented an exclusive distributor Sales Rep incentive to increase field momentum and drive case sales into accounts • Collaborate with VP Marketing on design, creation and production of all Marketing Materials including: trade marketing, POS, sampling materials & assets • Work closely with VP Marketing and Designer on redesign of company website and digital strategies including social media content.• Lead for all brand photoshoots. From April 2016 to July 2017 (1 year 4 months) Regional Field Marketing Manager @ Suja Juice • Successfully developed and launched the initial field marketing platform for the US• Pioneered the Field Marketing component of the brand’s first ever national marketing campaign, resulting with overall product sales increasing by 30%. • Directed the creation, strategy, and execution of all title sponsorships including; The Rock ‘n’ Roll Marathon, Sun Dance Film Festival, Coachella Music Festival, Nike Women’s Marathon, and more). • Manage specific budgets for individual market and event(s)• Negotiate and secure event sponsorships nationally • Collaborate with the digital brand team to help organically grow the brand’s social media followings Team Management: - Recruit and develop Field Marketing teams:• San Diego• Los Angeles• Atlanta • Miami- Facilitate brand trainings and team workshops to enhance brand knowledge and team collaboration- Organize and distribute weekly schedules, sampling missions and event logisticsEvent Management: - Project Manager for major events:• San Diego Rock ‘n’ Roll Marathon• Sundance Film Festival• Lacoste VIP Oasis at Coachella Music Festival• Nike Women’s ½ Marathon San Francisco • NYC Fashion Week events - Continuous brand execution for pro-sports, action-sports, fitness and lifestyle events- Negotiate event sponsorship contracts - Execute pre/post event coordination From May 2013 to June 2015 (2 years 2 months) United StatesField Marketing Event Manager - vitaminwater & smartwater (Contract Position) @ Switch • Researched, planned, and executed events with emphasis on sports, music, entertainment, and lifestyle • Established and developed the 2014 Field Marketing Team for San Diego• Connected Sales Manager with the Del Mar Thoroughbred Club to secure smartwater as the official premium water of the 2012 Del Mar Horse Races (sales team sold in 850 cases to the new account) • Managed specific budgets for individual market and event(s)• Led the activation of out-of-market invasions to drive product sales • Spearheaded and executed exclusive brand event for Comic-Con San Diego • Selected to co-manage the official hydration sponsorship at the Vans Triple Crown of Surfing in Hawaii From January 2012 to January 2013 (1 year 1 month) Greater San Diego AreaMarketing & Sales Coordinator - West BU @ Rockstar Energy Drink • Collaborated on projects with the Director of National Sales, VP of West Coast Sales, and the VP of Marketing• Co-managed West Coast Sales Reps by tracking daily routes, case sales, POS orders, and dealer loaders• Created sales incentive programs tied to marketing campaigns for sales reps to leverage with key accounts• Generated volume and distribution reports using Crystal Reports and Excel • Designed sales decks and recaps using Photoshop and Power Point From April 2010 to December 2011 (1 year 9 months) Los Angeles, CAPeople & Recruiting Manager @ Abercrombie & Fitch • Recruited, trained and managed all aspects of the hiring process for new store employees • Promoted to highest volume store in San Diego based on excellent sales performance and positive personality From August 2009 to April 2010 (9 months) San Diego - Fashion ValleyTeam Lead, Wiiings Team @ Red Bull • Selected to co-lead major brand building events including: The Red Bull Air Race World Series (3 years), RB Soapbox, RB Cola Launch, RB Energy Shot Launch • Activated out-of-market invasions to drive product sales in OC, LA, Las Vegas, SF and Arizona • Assisted Field Marketing and Athlete Managers with event specific projects, team logistics, and expense reports • Created and managed daily sampling missions for the team (implemented new mission template) From June 2007 to January 2010 (2 years 8 months) San DiegoSr. Manager, Commercial Communications @ JUUL Labs • Spearheaded the first of its kind, scalable communications strategy; effectively designed to make an impact, share insight, and revolutionize the distribution of employee communication. • Pioneered employee-centric communication with implementation of curated newsletters for internal audiences; achieved 100% increased internal engagement proven by monthly metrics. • Collaborated cross-functionally across the organization to cultivate brand-approved and legal-compliant communications for internal announcements, trade publications, event materials, legislative news, and more. • Championed the execution for critical communication presentations for All-Hands Meetings, National Sales Meetings, and other important company town-halls. • Governed the production of 1,000+ innovative, data-driven pitch decks/sales tools designed to provide relevant content regarding programming and company messaging, each resulting with an increase in sales. • Partnered with Sales Leadership on creation and execution of targeted retail programs; achieving 62% sales lift, and increased overall company growth by 17%. • Optimized the organization’s Content Management System (CMS), Showpad, significantly improving the user experience, content discovery, and internal engagement. • Established, lead, and mentored the Commercial Communications department, resulting in highly engaged, responsive, and result-oriented team members. WISE Member @ WISE (Women in Sports and Events, Inc.) • Member of WISE: Women in Sports and Events is the leading voice and resource for professional women in the business of sports and events. The WISE mission is to create and support programs that enhance the success and growth of women in the business of sports and events. From April 2016 to April 2018 (2 years 1 month) Greater San Diego AreaFMM @ Core Nutrition, LLC • Established a scalable Consumer Engagement program to introduce the brand and build awareness in the market, through the activation of a Field Marketing Team dedicated to field and in-store samplings, influencer seedings, trade-shows and lifestyle events. • Directed the 2016 Strategic Business Meeting.• Led the Field Sales force to expand marketing campaigns and strategies at the retail level: Launched the first ever in-store consumer facing contest utilizing a marquee marketing event (KAABOO Music Experience) as leverage to increase case sales and drive purchase at the retail level - In correlation to the consumer facing contest; presented an exclusive distributor Sales Rep incentive to increase field momentum and drive case sales into accounts- Manage specific budgets for individual market and event(s)- Establish and build strategic partner relationships.- Collaborate with the digital brand team to help organically grow the brand’s social media followings• Spearheaded event activations to build brand awareness, increase digital brand engagement, and increase sales at retail. From June 2015 to April 2016 (11 months) Greater San Diego Area


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In a nutshell

Kerrya Allen's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Kerrya Allen's Willingness to Change Jobs

Unlikely

Likely

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