Kenneth Vigue's Email Addresses & Phone Numbers

Consultant @ S-Mark Beauty Supply Web/branding design consultant for a beauty supply distributorship in Phoenix, Arizona. In the process of helping the owner Sal D'Ambrosio evolve his distribution model to meet the needs of a era in our industry and remain competitive in a changing market. From August 2011 to November 2011 (4 months) Phoenix, Arizona AreaConsultant...

Consultant @ S-Mark Beauty Supply Web/branding design consultant for a beauty supply distributorship in Phoenix, Arizona. In the process of helping the owner Sal D'Ambrosio evolve his distribution model to meet the needs of a era in our industry and remain competitive in a changing market. From August 2011 to November 2011 (4 months) Phoenix, Arizona AreaConsultant @ Ergo Research, Inc. Working with ERGO, Research Inc.'s founder and president Robert Reed, we rebranded and repositioned the existing brand in addition to developing new marketing collateral and programs. This work continues to evolve with the further evolution of the brand in 2014. From August 2013 to June 2015 (1 year 11 months) Valencia, CAConsultant @ Paula's Salon & Day Spa In a consultant role, we completely redesigned Paula's virtual presence, removing the tired, static website she had and replaced with a newly branded, more interactive and concise site that really showcased the work of her talented staff and the environment. From March 2008 to January 2009 (11 months) Beverly, MassachusettsConsultant @ Susan Henry Naturals Beverly Hills, CAActing Director of Marketing & Education @ Redavid Salon Products LTD. Vancouver, Canada AreaPresident @ INNOV8 Creative After almost 2 decades on the scene and behind the scenes working at all tiers and facets of the beauty industry, Innov8 Creative was born from the need to offer innovative solutions to your most stubborn business challenges. Specializing in the support and development of companies operating within the professional salon and spa industry, our core competencies offer the widest array of turn key, in-house creative solutions that range from branding and graphics design to product development and inside sales coaching. As one of the few marketing organizations with members born and bred in the beauty industry, we help any and every business owner get it created and get it done. Dartmouth Sunapee Region, New HampshireActing Director of Marketing @ SUDZZfx, Inc. Working with SUDZZfx founder and president J. Aris Koroyan, we rebranded and repositioned the existing brand to better connect, reinforce and resonate with the urban/urban aspiring design artists and their clients. This work continues to evolve with the further evolution of the brand in 2014. Oxnard, CAConsultant @ Hair's the Bling Working with Hair's the Bling president Darren Stork, we rebranded and repositioned their distributorship to differentiate themselves as a boutique distributor with a strong education focus. In this capacity we continue to help develop education, social media, web design, webinars and marketing campaigns. This work continues to evolve with the further evolution of the brand in 2014. Elgin, ILVice President @ Élan Marketing and Events Combining over 40 years’ experience in marketing, product and program development, education, sales, distribution, and event planning, Élan Marketing and Events specializes in the support and development of companies operating within the professional salon and spa industry.Working with leading manufacturers, progressive distributors, and top salons, our team members have developed and launched many of the industry's most innovative and successful products and programs. Our company’s unique experience and insight allows for the creation of highly effective programs and systems guaranteed to take your business to the next level. South Pasadena, CaliforniaConsultant @ Exure Inc. I worked with Edan and Duane Trump to deliver branding elements to support the final amazing set of products that after years of cosmetic formulation he completed. We designed something that artistic, fashion driven, with a bold modern look, while delivering something that was all about luxury.Larger, bold fonts were utilized to reinforce the powerful messaging behind what these products stand for…a call to action for the professional stylist. Hair is the key feature here…and we utilized a variety of close ups demonstrating that pure hair, free of damage and returned to its virgin state is capable of anything. Portland, Oregon AreaConsultant @ ALFAPARF Milano Working with Alfaparf Milano, an Italian-inspired professional haircolor & haircare brand to establish their social media strategy & storyline. Currently building an engaging story arc for their upcoming Facebook launch. From February 2011 to March 2020 (9 years 2 months) Consultant @ Control Corrective Skincare Systems Inc. Working with Control Corrective founder and president Ellen Clark, we've begun assisting development of their professional sales & marketing strategy in the United States as well as their educational support structure. This work continues to evolve with the further evolution of the brand in 2014. From October 2013 to March 2017 (3 years 6 months) Orange County, California AreaInstructor @ Aviva Labs Facilitate continued learning experiences for estheticians and cosmetologists in the business and art of sunless spray tanning at the Aviva Labs Health & Wellness Academy. From April 2011 to September 2012 (1 year 6 months) Woburn, MassachusettsV.P. of Marketing & Education @ Aviva Labs In this newly evolved role, I worked to take our educational curriculum to the next level, streamlining & creating training programs for new employees, as well as introduced further learning experiences for our customers through online learning. From March 2011 to April 2011 (2 months) Woburn, MassachusettsV.P. of Marketing & Strategy @ Aviva Labs • Serious branding development, elevating of Aviva Labs into a health & wellness company and separating its identity of “the sunless tanning manufacturer” by creating Aviva Inspires™• Planning and strategy for corporate development over the next 10 years with the CEO by writing a “Future History”, quite literally writing the book on Aviva Labs, from community development and culture to a story arc for PR to steer awareness of the company• With the architecture we developed in a matter of two years Aviva Labs doubled in sales and transitioned from a small office over a garage to a full scale world headquarters, lab and manufacturing and Academy• Built corporate network and corporate server, 8 workstations and installed a PBX phone system over a T-1, saving Aviva Labs approximately $26,000 and the cost of labor of expensive 3rd parties• Designed & built all company websites including the Aviva Labs Virtual Learning Environment the first continued learning course series available online in the sunless tanning industry From April 2010 to March 2011 (1 year) Woburn, MassachusettsStrategic Marketing Director @ Aviva Labs Helped the CEO take his professional sunless tanning company to the next level, by culling out of his mind the essence of his vision and building it into reality.• Responsible for managing all marketing activities of Aviva Labs’ brand of products: Aviva Inspires™, Aviva Organics™, Inspires12™, the Aviva Labs Health & Wellness Academy, and the Aviva Labs Virtual Learning Environment• Plan and coordinate corporate strategy and operations• Creation and further development of the Aviva Labs Health & Wellness Academy, writing and facilitating course content• Oversee company network, marketing resources and IT From February 2009 to April 2010 (1 year 3 months) Woburn, MassachusettsConsultant @ Alimento Catering In the past several years I've served as a branding & web design for Alimento Catering, a high end catering company on the North Shore of Massachusetts. We redesigned their online presence and created a visual & photographic display of the artistry that is their hind end cuisine. From June 2007 to May 2011 (4 years) Newburyport, MassachusettsConsultant @ Metropolitan Building Systems Corp. I serve as an ongoing marketing consultant for an high end contractor & design company in the Boston area. I designed a new logo, created a new flash website, and updated all marketing materials. I created a new company brochure, as well as a 30 second HD commercial with CGI elements, and also compressed the stream for use in email campaigns for potential new customers. From April 2006 to March 2011 (5 years) Dedham, MAOffice Manager @ Visions Beauty Supply, Inc. Key Achievements:• Downsized offices, splitting the total square footage to allow for rental income of unused office & warehouse space. • Liquidated outdated technology, furniture, equipment and dead inventory, releasing $60,000 into budgets to help total cash flow. After reviewing new software & technology at a cost of $80,000, I utilized $6,000 from the previous mentioned liquidation income to build 8 new company workstations, 1 master file server & ftp host, a new network hub & customized QuickBooks Enterprise to meet our needs. The end result met our needs at a fraction of the cost of the most expensive solution.• Automated Customer Relations software to create customer thank you letters, respond to customer challenges and provide one-click customer billing for outstanding invoices. • Built new company website with e-commerce to meet the projected need of 23% of businesses that would be ordering inventory online. From July 2006 to February 2009 (2 years 8 months) Newburyport, MassachusettsDirector of Marketing/Marketing Administrator/Inside Sales @ Ollie Pippa Pty. Intl. Helped the CEO craft the marketable image of its new product line and deliver it to the North American market, as well as established direct relationships with some of the top spas in the U.S. for its Plantogen™ brand. Plantogen is a multi-million dollar skincare manufacturer from New Zealand providing spas, resorts & salons with unique plant derived products and spa service menu options to achieve healthier, younger-looking skin. Worldwide reach with distribution & clients throughout the Pacific, Europe & North America.• Total creation start to finish of all corporate image, concept and marketing materials. Wrote & produced DVD training video series for spa owners & estheticians. Designed innovative CD-ROM toolkits for spas to serve as in-spa brand resource. • Instituted lucrative E-Newsletter campaign to save on postage & expedite distribution of materials & information. This resulted in a 42% increase in promotional sales, generating over $200,000+ in new product sales in one year. • Went above & beyond my position by personally handling the opening of new direct accounts with resorts & top spas throughout North America, generating over $500,000 in direct sales over two years• Spearheaded development of modern & innovative tools to drive sales, expanding the awareness and scope of the Plantogen brand throughout the world. Aggressively worked with our distributor partners & key accounts across the country for sustained, organic growth year after year, leading to 15% growth in 2006 & 34% growth in 2007Key Achievements:• Surpassed my job title to establish a regular communication link to spas, salons, estheticians & consumers throughout North America to evaluate results “in the field.” Adjusted product positioning and packaging to meet ultimate user appeal. From April 2002 to February 2009 (6 years 11 months) Newburyport, MassachusettsConsultant @ Cherry Pie Beauty & Lifestyle Lounge I created a new flash website, as well as a new and unique salon & spa menu. In addition, I created a loopable video for the reception area utilizing the new branding elements and created a hip, informative media piece. From March 2007 to February 2008 (1 year) Portland, MaineConsultant @ Empowerment, Inc. I restarted the brand, updated the product line, and researched new ingredients. I establishing new brochures, coordinated a formal brand & model photo shoot, launched a new website and created a brand info-video on DVD and in an emailable format. I created four new products for the owners and planned a formal launch at Cosmoprof in Las Vegas, complete with a new booth and banners. From January 2007 to January 2008 (1 year 1 month) Newburyport, MassachusettsDirector of Marketing & Operations @ Visions Beauty Supply, Inc. Key Achievements:• With the VP of Sales re-educated all sales staff in the latest sales consultation techniques and limited their max number of accounts to 100, with the major focus on new business and the vertical & horizontal growth of key accounts. To handle accounts with limited growth potential, established an Inside Sales department that brought in over $980,000 in its first year.• Designed formal sales presentation toolkit, an elegant foam core-lined box with a handle with interchangeable product inserts depending on the brand being presented as well as a formal corporate brochure. • Established new credit monitoring tools to evaluate monthly cost of damaged product, returns from customers abusing our return policy as well as destroyed items due to handling upon delivery. As a result we diminished credits dramatically. From June 2001 to August 2002 (1 year 3 months) Newburyport, MassachusettsCustomer Service Manager @ Visions Beauty Supply, Inc. • Wrote a 97-page Customer Service Manual to explain all rules & protocols, to help with new hire orientation and employee training.• Worked with manufacturing reps to launch an incentive program to motivate our customer service people to sell during customer order call-ins. Customer Service became instrumental in cross promoting our brands and selling through manufacturer bimonthly promotions. In the span of less than a year, Customer Service outsold outside sales reps in manufacturer promos by an average of 3 to 1. From April 2000 to June 2001 (1 year 3 months) Newburyport, MassachusettsCustomer Service Rep @ Visions Beauty Supply, Inc. Key Achievements:• I opened 36 new doors and sold over $20,000 in new product promotions by soliciting new business during dead phone periods. I created formal company pricing sheets & deal sheets to help the sales force and customer service promote brands From September 1999 to April 2000 (8 months) Newburyport, Massachusetts