Kenneth Andersen's Work Experience
Director Strategic Marketing
Raleigh-Durham, North Carolina Area
Director Product Marketing - Life Science & Healthcare
July 2017 to September 2019
Fresenius Medical Care North America
Sr. Director Product Management
July 2016 to June 2017
Acumen Physician Solutions | Durham, NC
VP of Marketing and Product Management
February 2008 to April 2015
January 2000 to July 2002
Physical Design Engineer
May 1995 to July 1997
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About Kenneth Andersen's Current CompanyFresenius Medical Care North America
Responsible for definition, commercialization and go-to-market success of Acumen's Electronic Health Record (EHR), Practice Management (PM) and Mobile Rounding tools built specifically for Nephrology practices. Leading physician and market research to identify and define user personas, unmet needs and use cases to establish product requirements and product positioning. Developing the go-to-market process with product positioning, messaging, campaigns... Responsible for definition, commercialization and go-to-market success of Acumen's Electronic Health Record (EHR), Practice Management (PM) and Mobile Rounding tools built specifically for Nephrology practices. Leading physician and market research to identify and define user personas, unmet needs and use cases to establish product requirements and product positioning. Developing the go-to-market process with product positioning, messaging, campaigns and collateral to ensure sales readiness and a successful product launch.
Frequently Asked Questions about Kenneth Andersen
What company does Kenneth Andersen work for?
Kenneth Andersen works for Fresenius Medical Care North America
What is Kenneth Andersen's role at Fresenius Medical Care North America?
Kenneth Andersen is Sr. Director Product Management
Kenneth Andersen's phone (704) ***-*926
What industry does Kenneth Andersen work in?
Kenneth Andersen works in the Hospital & Health Care industry.
About Kenneth Andersen
💼 Past Experience
Kenneth Andersen has three years of experience managing product management in the healthcare sector. He has a background in market research and product strategy, and has experience in the design and fabrication of microelectronic biosensors for the study of ischemic heart disease. Kenneth Andersen is currently a Sr. Director Product Management at Fresenius Medical Care North America from July 2016 to June 2017 (1 year) in Acumen Physician Solutions | Durham, NC. Kenneth Andersen is responsible for definition, commercialization and go-to-market success of Acumen's Electronic Health Record (EHR), Practice Management (PM) and Mobile Rounding tools built specifically for Nephrology practices. Leading physician and market research to identify and define user personas, unmet needs and use cases to establish product requirements and product positioning. Developing the go-to-market process with product positioning, messaging, campaigns and collateral to ensure sales readiness and a successful product launch. Director Strategic Marketing at Metabolon, Inc in Raleigh-Durham, North Carolina Area. . Director Product Marketing - Life Science & Healthcare at Phononic from July 2017 to September 2019 (2 years 3 months) in Durham NC. Hired to establish a product management process to help focus resources on strategic, market driven projects and lead the life science and healthcare (LS&H) business vertical to maximize revenue growth and market penetration of solid-state refrigeration.• Drove the development and implementation of a series of key processes including situation analysis, persona documents, business cases and product requirements to support product management across the business and integrate into a Newly Developed NPI process.• Responsible for market awareness and demand generation in LS&H. Collaborate closely with integrated marketing and marcom to develop campaign briefs, define target personas, build buyer journeys, and select appropriate tactics including highly targeted account based marketing campaigns that delivered a 10x increase in qualified leads over previous year.• Led a channel strategy transition from direct sales to a private-label partnership while managing the product roadmap for new and sustaining development.VP of Marketing and Product Management at SunTech Medical from February 2008 to April 2015 (7 years 3 months) in Morrisville, NC. Appointed head of department at a Director level in 2008, promoted to VP in 2010. Responsible for leading a 7-8 person team of product managers and marketing communication staff to set strategic direction for the product portfolio and marketing initiatives.• Achieved nearly 70% global revenue growth during this period; at a CAGR of 7.5%.• Developed a new product management process to establish a standard of user/buyer persona definition, voice-of-customer data collection, product roadmaps, new product market Requirements, use case scenarios and product launch planning.• Led the formation and organization of a formal medical advisory board to assist with evaluating new product opportunities, assessment of competitive and technological threats and forming relationships with key industry opinion leaders.• Coached the Marketing Communication team through the development of a new website and development of a new content management strategy. The project resulted in being awarded the 2012 Health Care and Medical
Kenneth Andersen is an electrical and computer engineer currently pursuing a masters degree in biomedical engineering from the University of North Carolina at Chapel Hill School of Medicine. Andersen's education led him to specialize in electrical engineering and computer engineering, which are both core disciplines of his current field of work. Andersen's training has prepared him well to pursue a career in medical engineering.Like many people, Andersen started his education with the goal of becoming a doctor. However, after studying medical engineering and completing his undergraduate degree, he redirected his focus to pursue a career in engineering. Andersen's research experience in his engineering disciplines convinced him that medical engineering is one of the most promising careers in medical technology. Andersen has worked extensively in the medical engineering industry and has played a significant role in helping to advance medical engineering as a discipline.Andersen's current research focuses on developing electrode materials and methods for cardiacography, a essential method for diagnosing heart disease and other medical conditions. Andersen is also currently working on developing new ways to improve the accuracy of cardiac measurements. His work in these fields is helping to create better medical treatments for patients and improving medical accuracy.Andersen has played a leading role in improving medical technology, and his work is important for the future of medical engineering. He is currently a key figure in helping to advance medical technology and is committed to improving the quality of medical treatments and accuracy. Andersen's work is valuable not only to the individual but to the entirety of medical engineering.
💡 Technical & Interpersonal Skills
Kenneth Andersen's professional and technical skills include:• Strategic Marketing & Product Management • • Direct Marketing • • Marketing Communication • • Product Management - Life Science & Healthcare • • Marketing Strategy • • Management & Organization
In a nutshell
Ranked #357 out of 7,144 for Sr. Director Product Management in North Carolina
Introversion (I), Intuition (N), Thinking (T), Judging (J)
3 year(s), 0 month(s)
There's 85% chance that Kenneth Andersen is seeking for new opportunities
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