Platform Strategy @ From May 2015 to Present (8 months) Customer Strategy Dept. – Customer Analysis Group @ • Build and deliver standard reports to track business KPIs on a weekly and monthly basis. • Define, design and build ad hoc analysis to investigate business trends, get customer insights, and identify new business opportunities, presenting findings to management on a regular basis. • Data analysis platforms: Teradata, Microsoft SQL Server, Adobe Marketing Cloud. From May 2014 to April 2015 (1 year) Within 23 wards, Tokyo, JapanMarketing Dept. – Digital Media Marketing Group @ • Promoted consumer cross-usage between multiple services within the Rakuten ecosystem. • Collected, analyzed and reported site access data using Adobe Marketing Cloud (Omniture SiteCatalyst). • Boosted traffic inflow via other Rakuten sites by conducting display ad campaigns. • Increased lead generation by planning, creating and publishing weekly email newsletters. • Improved CVR by planning and executing incentives through online couponing and tie-up campaigns. • Conducted PDCA cycles to increase CTR, CVR of email newsletters and existing campaign pages. From April 2012 to April 2014 (2 years 1 month) Within 23 wards, Tokyo, JapanPlanning Dept. – Retail Strategy Group @ • Conducted qualitative and quantitative research on the online, offline and o2o retail markets. • Analyzed domestic and foreign competitors: background, financial data, M&As, product and marketing strategies. From June 2011 to March 2012 (10 months) Within 23 wards, Tokyo, Japan

BA, International Business @ Kanda University of International Studies From 2008 to 2012 1-Year Exchange, International Business @ Dartmouth College From 2009 to 2010 Japanese Language @ Bunka Institute of Language From 2007 to 2008