Vice President Product Marketing & Business Development @ Myrio (a Siemens / Nokia company)
Co-founder, Designer @ MadRaces
Currently based in Shanghai, I'm a digital business leader, product designer, technical lead, entrepreneur and investor. I build digital businesses and often function as a design-minded product creator who generally oversees all aspects from interface to development and marketing. I occasionally speak at entrepreneur/product design events and obsess over the little details that make great user experiences.
Currently based in Shanghai, I'm a digital business leader, product designer, technical lead, entrepreneur and investor. I build digital businesses and often function as a design-minded product creator who generally oversees all aspects from interface to development and marketing. I occasionally speak at entrepreneur/product design events and obsess over the little details that make great user experiences. Currently I function as the VP Digital, Starbucks China.
Along this journey, I've founded some venture-backed companies.
Zapd - sold to RealSelf (2014)
Scoutzie - YCombinator class 2012
Inkd - sold to AlphaGraphics (2013)
Imagekind - sold to CafePress (2010)
MadRaces - sold to BetaWorks 2010
RocketVox - sold to thePlatform (a Comcast company 2006)
As the founder of Curious Office, we have invested in Moz.com, CafePress (IPO in 2011), Bonanzle, Fanzter (sold to ESPN), Buuteeq (acquired by Priceline), ooBible, SparkBuy (acquired by Google) Wishpot (acquired), Shelfari (acquired by Amazon), FeedDigest (acquired) and others.
Primary domain expertise includes digital strategy, digital team development, mobile and web application design, UI, UX, e-commerce. Strong blend of product design, development, product marketing and business development experience. I am an executive with "hands-on" technology and design capability. In short, I like building compelling experiences and helping others do so. I'm a TechStars mentor and have been a Nike Accelerator Mentor.
VP Digital | Starbucks China @ I'm fortunate to work with this great brand to help develop and execute a digital strategy for China to include mobile apps, websites, e-commerce, social media, digital campaigns, loyalty and data-driven CRM marketing, Starbucks Card program, mobile payments, digital coupons and other new digital business development initiatives. Leading and developing one of China's most pervasive loyalty programs and driving the China transformation to a deeply integrated digital future for the brand.
- Establishing the new digital organization to include fulfilling the gap between traditional IT and traditional marketing. Introducing a culture of program management, UI, UX and modern software development.
- Establishing the digital versions of key initiatives to include loyalty programs, gift cards, content experiences and cashless/cardless payments.
- Establishing a team of "creative technologists" within the company with a goal to deploy the most widely used brand app in all of China. From August 2014 to Present (1 year 5 months) Shanghai City, ChinaFounder & CEO @ Founder of this internet development and seed stage investment fund (http://www.curiousoffice.com). The lab founded and incubated www.zapd.com, www.inkd.com, www.imagekind.com and other consumer properties. There are currently 12 companies in our portfolio.
Buuteeq - acquired by Priceline
Fanzter - acquired by ESPN
Shelfari - acquired by Amazon
SparkBuy - acquired by Google
thePlatform - acquired by Comcast
Imagekind - acquired by CafePress From July 2005 to Present (10 years 6 months) Greater Seattle AreaDesigner, Founder, CEO @ Zapd lets you make free websites from your iPhone in 60 seconds. Was an Apple iPhone App of the Week, an Apple Staff pick and a top 10 app in over 20 countries. Venture funded start-up in Seattle Washington. Responsible for design and management of overall development effort. The company was acquired in 2012. From January 2010 to December 2013 (4 years) Greater Seattle AreaCo-founder, Co-Designer @ Co-founded this curated, thoughtful marketplace for mobile designers. The company was adopted and funded by YCombinator in 2012. From January 2011 to January 2012 (1 year 1 month) Co-founder, Designer @ Mad Races was a GPS-based mobile game. I designed and deployed the initial prototype. The business and prototype were sold to Betaworks (NYC) in October 2010. From March 2010 to November 2011 (1 year 9 months) Greater New York City AreaDesigner, Founder, CEO @ Founder of the first marketplace for buying and selling original print design templates. Inkd raised a $1.7 million Series A round in September 2008 and sold to AlphaGraphics in 2012. From September 2008 to January 2010 (1 year 5 months) Greater Seattle AreaFounder & CEO @ Imagekind was the original user-generated art and photo commerce community. I developed the initial business plan and led all design and software development of the platform. Imagekind allows users to upload digital files and sell or create art products within a vibrant e-commerce community. Imagekind was venture funded by Holtzbrinck Ventures, Crosslink Capital, European Founders Fund and several prominet angel investors. Sold to CafePress in 2008. http://techcrunch.com/2008/07/08/imagekind-acquired-by-cafepress-for-15-20-million/ From June 2005 to August 2007 (2 years 3 months) Vice President Product Marketing & Business Development @ Myrio was purchased by Siemens AG and represents one of the largest communities of IPTV deployments. Myrio develops middleware that powers IP-based television services. I managed our partner ecosystem to include IP set top box developers, technology providers, system integrators/consultants and other device manufacturers - all working together to help telecom and broadband operators compete with cable/satellite TV offerings. From January 2004 to June 2005 (1 year 6 months) VP Business Development @ thePlatform is a leading developer of content management and publishing systems for streaming audio & video. This cloud service helps large organizations accelerate and streamline the deployment, management and use of media assets by eliminating technical complexity from each phase of the media publishing process. Managed strategic partnerships and assisted in overall direction of the company as a key member of the executive team.
Sold to Comcast in June 2006. From February 2000 to February 2002 (2 years 1 month) Founder/CEO @ Founder, Designer & Chief Partnership Officer
Sold RocketVox Corp. to thePlatform (a Comcast Company).
RocketVox aggregated and distributed world-class video properties for use across the Internet and broadband services. From June 1999 to February 2000 (9 months) Director Business Development, Europe, Middle East & Africa @ In 1995, RealNetworks pioneered the Internet digital media industry and developed the first technology to create, send and receive audio and video over the Internet.
First RealNeworks employee based in Europe developed and managed European Business Development organization.
Developed strategic media properties with MTV, Reuters, Time Warner, Sony, BBC, Canal+ and others
Developed consumer audio/video sports portals for major European brands such as Ferrari, FIFA World Cup Football (soccer), Formula One, World Rally, Sky Television, and Carleton Television. From December 1994 to June 1999 (4 years 7 months) Sr. Sales & Marketing Manager @ The America Online Internet Division was formed with the acquisition of Seattle-based SPRY Inc. SPRY was responsible for Internet In A Box, the world's first Internet software suite that allowed users to instantly connect to the Internet. Preceding Netscape, Internet in a Box was based on the Mosaic browser source code and quickly became the best-selling consumer/internet software application on the market. CompuServe/AOL acquired SPRY for $100 million. From June 1992 to December 1994 (2 years 7 months)
BA, Business Adminstration @ Walla Walla College From 1988 to 1992 Kelly Smith is skilled in: Digital Media, Mobile Devices, E-commerce, Streaming Media, Start-ups, Social Software, Web Development, Strategic Partnerships, User Experience, SEO, Mobile Applications, Product Marketing, Entrepreneurship, IPTV, Product Management
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