Brand Strategist | Emerging Media Strategist @ Cecilian Worldwide
English, Women and Gender Studies @
Rutgers University-New Brunswick
Branding to me is like a wardrobe. It’s uniquely your own, it has a tone, a feel, a texture, a correlation-- but don’t add anything to it unless it fits. Never be afraid to get rid of the old if it doesn’t speak to what’s new. Wear it fearlessly. Stay true to it. Defend it until the
Branding to me is like a wardrobe. It’s uniquely your own, it has a tone, a feel, a texture, a correlation-- but don’t add anything to it unless it fits. Never be afraid to get rid of the old if it doesn’t speak to what’s new. Wear it fearlessly. Stay true to it. Defend it until the last thread.
Specialties: Brand strategy, ideas, copywriting, social media, social strategy, e-mail marketing, communication, project/campaign management
Marketing Strategist @ At BFM, I ideate and identify assets needed to propel a brand or product further. Learning everything about client’s brands from the ground up, reinforcing or bringing it into its next evolution. I understand the art of the brand voice, and ensure it comes across authentically and seamlessly through all channels and touch points. Leading brainstorming sessions and collaborative efforts with a bright team of experts in Strategy, Copywriting, Social, SEO, and Paid Advertising. Always keeping the bigger picture of a brand and campaign in mind, fueling how each piece lines up, from blasts to web to blogs to social etc. I deliver customer insights and recommendations through a formal strategy process, with focus on cross-channel strategies (Social, Email, Digital PR, SEO and Paid Media). From May 2015 to Present (8 months) Greater New York City AreaBrand Strategist | Emerging Media Strategist @ At Cecilian Worldwide, we wear many hats. Multitasking is standard. I participate in strategic brainstorming sessions and implement those ideas, big and small. A regular day might include copywriting, running social media, keeping communication with clients, and providing consultation and recommendations whenever necessary. As well as, creating campaigns, strategizing, and refreshing and evolving when need be. My mind's always moving to the next step, what we can do to make our clients' brands better every day. Staying up on trends is a part of our DNA. From August 2008 to April 2015 (6 years 9 months)
BA, English, Speech Communication @ Montclair State University From 2008 to 2010 English, Women and Gender Studies @ Rutgers University-New Brunswick From 2008 to 2008 AA, Liberal Arts, English and Communication Studies @ Raritan Valley Community College From 2005 to 2007 Kelly ( Ericson) Cecilian is skilled in: Email Marketing, Marketing, Social Media, Copywriting, Social Media Marketing, Brand Development, Facebook, Integrated Marketing, Marketing Communications, Strategic Communications, Brand Strategy, Marketing Strategy, New Media, Strategy, Brand Standards