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Kelly Boyle

Senior Analyst, Strategy & Analysis @ DigitasLBi

Insights Lead at Isobar

Greater New York City Area

Ranked #558 out of 11,168 for Senior Analyst, Strategy & Analysis in New York

Section title

Kelly Boyle's Work Experience


Senior Analyst, Strategy & Analysis

July 2014 to Present

Greater New York City Area

Sleep No More

Patron Development Associate

March 2012 to July 2014

Greater New York City Area

Columbia Business School

Teaching Assistant, Marketing Research

June 2012 to August 2012

Greater New York City Area

Kelly Boyle's Education

Columbia University - Columbia Business School

Master of Science in Marketing Market Research

2011 to 2012

University of Illinois at Urbana-Champaign - College of Business

Bachelor of Science in Business Administration Marketing

2003 to 2007

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About Kelly Boyle's Current Company


Frequently Asked Questions about Kelly Boyle

What company does Kelly Boyle work for?

Kelly Boyle works for DigitasLBi

What is Kelly Boyle's role at DigitasLBi?

Kelly Boyle is Senior Analyst, Strategy & Analysis

What is Kelly Boyle's personal email address?

Kelly Boyle's personal email addresses are k****[email protected], and e****[email protected]

What is Kelly Boyle's business email address?

Kelly Boyle's business email address is k*****

What is Kelly Boyle's Phone Number?

Kelly Boyle's phone (212) ***-*448

What industry does Kelly Boyle work in?

Kelly Boyle works in the Market Research industry.

Who are Kelly Boyle's colleagues?

Kelly Boyle's colleagues are Brett Murphy, Kara Bombell, Emily Scott, Charlie Elliott, Mark Royko, Jordan Hiller, Denis Montone, Adrian Kencana, Alan Walsh, and Leon Walker

About Kelly Boyle

📖 Summary

I am an innately curious and detail-oriented digital marketing strategist. I've managed measurement and reporting across multi-channel digital campaigns with consumer-focused objectives of awareness, acquisition, and retention. I geek out on creating test plans, analyzing data and translating findings into actionable strategic insights, then presenting results and recommendations to key stakeholders in a way that is easy to understand. I chose my career in marketing because I am most comfortable in a dynamic industry that provides the opportunity for lifelong learning. Specialties: Customer analytics; market research; survey design using Qualtrics and SurveyMonkey; analyzing data and recognizing trends; product management; quality control; attention to detail; social media; client service; retail; Microsoft Dynamics CRM; Microsoft Office including Word, Excel, and PowerPoint; Mac and PC.Senior Analyst, Strategy & Analysis @ From July 2014 to Present (1 year 6 months) Greater New York City AreaPatron Development Associate @ From March 2012 to July 2014 (2 years 5 months) Greater New York City AreaTeaching Assistant, Marketing Research @ From June 2012 to August 2012 (3 months) Greater New York City AreaMarketing Consultant @ * Developed user personas to help inform app product development based on how different users might use it throughout different phases of adoption and lifecycle. * Formulated marketing strategy including goals and deliverables for each phase of product development and launch From February 2012 to August 2012 (7 months) Greater New York City AreaAssociate Marketing Manager @ * Performed primary and secondary market research and analysis in order to improve and develop client services. * Proved Google AdWords campaign efficacy for web-based products using Google Analytics. * Managed and customized all aspects of client relationship management (CRM) software using Microsoft Dynamics. * Organized online training for clients using WebEx, and managed communications and contact management. * Coordinated volunteers to help maintain community garden in Battery Park Urban Farm. From March 2010 to August 2011 (1 year 6 months) Greater New York City AreaAssociate Merchandising Manager @ * Analyzed customer feedback daily to identify and track product quality issues. * Managed supplier relations and negotiated corrective action for defective merchandise resulting in credits totaling more than $800,000. * Collaborated internally with product managers, purchasing agents, and warehouse managers to ensure receipt of quality product. * Streamlined inspection process for inbound product shipments and created guidelines for accepting or rejecting more than 2,000 new products. From May 2007 to July 2009 (2 years 3 months) Greater Chicago AreaHead Grader, CS105 @ * Promoted to head grader based on proficiency with course material, including SQL and VBA. * Guided team of 16 student graders through successful transition to new online grading software. * Identified and solved problems in grading assignments for 800 students, screened results for errors and ensured timely execution. From January 2004 to May 2007 (3 years 5 months) Urbana-Champaign, Illinois AreaMarketing Intern @ * Created an online survey to collect customer feedback and interpreted results. * Increased customer base by designing promotional marketing materials and distributing to schools. * Compiled and managed customer e-mail list. From December 2006 to January 2007 (2 months) Baton Rouge, Louisiana AreaMarketing Intern @ * Researched and analyzed website best practices. * Interpreted customer movement and behavior on using clickstream analytics. * Presented website enhancements proposal to president, vice-presidents, and peer interns. From May 2006 to August 2006 (4 months) Greater Chicago AreaMaster of Science in Marketing, Market Research @ Columbia University - Columbia Business School From 2011 to 2012 Bachelor of Science in Business Administration, Marketing @ University of Illinois at Urbana-Champaign - College of Business From 2003 to 2007 Kelly Boyle is skilled in: Google Analytics, Google Adwords, SAS, R, Microsoft Office, Qualtrics, Survey Monkey, Microsoft Dynamics CRM, WebEx, Mac, Social Media, Webinars, Survey Development, Market Research, Product Management

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In a nutshell

Kelly Boyle's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 4 month(s)

Kelly Boyle's Willingness to Change Jobs



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