An astute, confident and innovative Business Development and Marketing lead with extensive B2B and B2C expertise.
Excellent sales and marketing skills, and a proven track record delivering (and converting) new business, as-well-as strategies to build loyal client bases and increase the profitability of well-respected organisations.
As an accomplished communicator I have outstanding interpersonal, negotiation and presentation skills, able to forge strong relationships at all levels with colleagues, clients and stakeholders.
In addition I am a strong leader, with the ability to motivate teams to consistently achieve and regularly surpass challenging performance goals and client briefs.
Specialties:
Business Development across all channels
Services Integration Management
New Business and Marketing strategy development (inc. prospecting, relationship management and creds/ pitch pitch preparation and management.)
Director Business Development @ From March 2013 to Present (2 years 10 months) (Group) Business Development Manager @ Amaze plc, with a combined turnover of over 15m, is now one of the top integrated digital agencies (ranked 5th NMA 2010) in the UK and part of the biggest integrated marketing and communications group in the North West.
With creativity and technical innovation at its heart, Amaze is perfectly placed to exploit the opportunities created in the rapidly changing digital world. From September 2008 to March 2013 (4 years 7 months) Business Development Manager @ Working as part of a small business development team (3) and reporting directly to the CEO, and the Business Development Director (BDD).
Main responsibility was to autonomously deliver a pipeline of leads as part of the new business process. This process was established by myself and the BDD when the new team was created.
Supporting a company of 270+ with new business and liaising with all internal departments (digital, healthcare, media planning & buying, creative, PR) to ensure sufficient growth is generated for each to secure TBG targets. The role also demanded I liaise with the network offices to coordinate approaches, manage creds/pitch teams and coordinate all tender submissions. From April 2007 to September 2008 (1 year 6 months) Marketing & Business Development Manager @ An integral member of the senior management team reporting to the MD (weekly) and the board (monthly), autonomously creating a new business strategy for the both agencies and providing through-the-line Marekting support.
Helping move the group forward and utilising my education and a strong understanding of the design/PR process coupled with my solid sales experience and creative flair.
Responsibilities:
* Developing new client leads, networking, cold calling, and gaining initial (credential) appointments
* Maintaining non intrusive contact ensuring top of mind status with prospects by letters, emails and phone.
* Contacting leads at a senior level in all sectors including major Blue chip organisations.
* Managing the pitch requirements including brainstorms, the collation of proposals and pitch presentations.
* Focusing new business on key agency strengths and targeting leads accordingly From January 2006 to April 2007 (1 year 4 months) Sales and Marketing Executive @ Employed to generate, develop and promote a new 'schools product' for Automated Testing Software. My role was also to develop current marketing tools for the sales/support team and create new literature for events and promotions. Including; newspaper advertising, on-line articles, national show literature and writing & designing of the product brochures.
Responsibilities:
* Build and collate a database of new client leads in the education sector.
* Liaising with schools, colleges and universities alongside corporate companies wishing to improve their staff/students ICT competency, including NHS, Harrods and the Pitman training groups and many smaller local businesses.
* Liaise and maintaining relationships with various courseware providers and act as a reseller.
* Also liaising with printing houses to ensure deadlines are met for marketing support.
* Arranging meetings for myself and the UK Sales Manager to sell and train on the ECDL product.
* Account handler for all new accounts and the main point of contact for potential clients. From October 2004 to January 2006 (1 year 4 months) Field Sales Manager @ * Co-ordinating and management of over 200 clients and their orders in the Midlands/Herts areas.
* To secure monthly sales, targets and promote new products, innovations and cross-selling.
* Help achieve company and team product launch targets
* Train and educate both salons and schools on product benefits
* Producing weekly stats and monthly figures for team meetings and Area Sales Manager
Achievements & Figures:
* Increased sales by nearly 50% in just 5 months in the designated area
* Created over 60 new accounts in the 1st 6 months with the company
* Created sales solutions to increase productivity and sales for my accounts From January 2003 to September 2004 (1 year 9 months)
Design Management & Innovation, Design, Communication, comss campaigns, presentation, interior design, DM, 2:1 @ De Montfort University From 1999 to 2002 A-Level, English, Geography and Art & Design @ Felixstowe Sixth Form From 1995 to 1997 Kellie Sharp is skilled in: Business Development, Digital Marketing, Marketing, B2B, Management, New Business Development, Business Strategy, Online Marketing, Digital Strategy, Account Management, Creative Direction, Creative Strategy, Sales, Microsoft Excel, E-commerce