✪ I am Colorado's expert at strategizing and integrating advertising and marketing technology to solve business problems.✪ ✔ 18 Years of Online Advertising Technology Experience ****************************************************************** I am a digital advertising expert with broad and deep industry knowledge that spans display, search, video, mobile, social, content from the buy side or sell side. ✔ Architecting the Big Picture ********************************** I understand component parts and develop strategies to unify efforts into a shared vision. ✔ Creative Solutions to Complex Problems ************************************************* I like to understand and define specific problems and find the best technology solution to solve that problem - buy, build or bolt. To me a problem is an opportunity. ✔ Metric Goal-Driven Decision Making ******************************************* I am methodical in identifying problems and use metrics and the impact vs effort ROI calculation to make logical decisions and take calculated risks. ✔ "Baby Step" Execution ***************************** I am a master bootstrapper, working across multidisciplinary teams to incrementally solve bite-sized problems that build to the bigger, complete solution - one MVP after another. ✔ Prolific Thought Leader ***************************** I synthesize and articulate the complex problems into a cohesive story and use facts and data to justify my recommendations.

Advisor @ From June 2015 to Present (7 months) VP of Technology @ ☑ Lead and advance IMM in the advertising industry by researching needs across the entire company and its clients, innovating new ideas and adopting relevant technologies. ☑ Provide recommendations of technical solutions, tools and products for IMM to adopt or develop internally and manage development when necessary. ☑ Be a thought leader for IMM within the advertising industry. From December 2014 to Present (1 year 1 month) Director of Product Management @ ☑ Collaborate with cross-discipline stakeholders to identify and prioritize business needs, develop product strategies, work with an Agile engineering team of 50 to design and build the solution and collaborate with sales and marketing for a go-to-market plan and rollout. ☑ Areas of product development and management included real-time bidding and programmatic buy and sell tools; inventory forecasting; traffic fraud and inventory quality; audience, cookie and device data and measurement; and overall product portfolio strategy spanning desktop, mobile and connected TV. ACCOMPLISHMENTS ☻ Integration of a data management platform resulted in an immediate annual savings of $250,000 ☻ Managed custom feature developments to secure a $10 million client ☻ Rolled out a quality and fraud solution which immediately generated $1 million in annual revenue ☻ Managed a cross-departmental team to overhaul and update the existing forecasting engine and release it to the web for self-serve use ☻ Developed product business plan for "extensions" platform From January 2014 to November 2014 (11 months) Filemaker Pro Software Developer @ Developed numerous Filemaker Pro based software solutions including paid search campaign builder (keyword and ad copy creation from a few simple seed keywords and URLs) and product planning suite (for managing product feature requests, prioritizing and aligning to corporate goals, capacity planning and ROI measurement). From November 2013 to March 2014 (5 months) Greater New York City AreaEntrepreneur/Founder @ ☑ Sequential Media (formerly Pretarget) provided cookieless behavioral display ad targeting in the mobile and desktop web. ACCOMPLISHMENTS ☻ Entirely bootstrapped ☻ Achieved profitability in the first year on revenue of $1 million ☻ Worked with offshore team to develop cookieless ad targeting software ☻ Built a team of ten in sales, ad operations and finance ☻ Received two US patents From November 2010 to November 2013 (3 years 1 month) Founder & Director of Product Research & Development @ ☑ Managed product strategy, development and evangelism of the Cadreon trading desk and audience buying media strategy. ACCOMPLISHMENTS ☻Created the industry's first ad agency trading desk in 2007 (now known as Cadreon) ☻Designed, built and deployed the TotalTag tag management solution From August 2008 to November 2010 (2 years 4 months) San Francisco Bay AreaGroup Media Director, US Subsidiary, Microsoft @ ☑ Manage and grow a proprietary custom performance media and "retargeting advertising network" for Microsoft, growing department revenue by 25%. ACCOMPLISHMENTS ☻ Oversaw $50 million in annual media spending across 51 clients ☻ Managed a media team of 19 ☻ Introduced and manage affiliate program integration with Microsoft From September 2007 to August 2008 (1 year) San Francisco Bay AreaAssociate Media Director @ ☑ Manage a team of 17 digital media planners and buyers ☑ Oversaw $30 million in direct response campaigns for Microsoft ACCOMPLISHMENTS ☻ Increased group profit margins 17 percent by streamlining operational processes From October 2005 to September 2007 (2 years) San Francisco Bay AreaOnline Marketing Manager @ ☑ Managed a diverse team of five to counteract the receding and intensely competitive mortgage lead generation business ☑ Reorganized the department and marketing strategy to increase website conversions from two to over six percent ☑ Grew strategic business partnerships ACCOMPLISHMENTS ☻ Increased lead quality and volume and doubled revenue From September 2004 to October 2005 (1 year 2 months) Sacramento, California AreaOnline Advertising Consultant @ ☑ Provide domain name industry research and analysis services, including domain name appraisals. ☑ Retained by online advertising leader DoubleClick to analyze and develop recommendations for a holistic data-driven strategy. ☑ Provided complete end-to-end market feasibility studies for FinanCenter (now LeadFusion), bConnected and HealthInsurance.com to diversify into new markets. ☑ Developed comprehensive market analysis & business plans for online lift ticket reseller LiftTickets.com and online ticket broker TicketLogic. ACCOMPLISHMENTS ☻ Created a proprietary domain name appraisal algorithm and SAAS platform (Zetetic) ☻ Secured contract to license domain appraisal tool to Moniker ☻ Influenced DoubleClick's $1.7 billion dollar acquisition of Abacus Direct ☻ Informed Raindance Communication's IPO prospectus, raising $56 million (formerly Vstream and Evoke) From January 1999 to November 2003 (4 years 11 months) Product Marketing Manager @ ☑ Lead the marketing team to develop and implement MatchLogic'’s strategic marketing and product plan to meet growth objectives, leading a customer-driven, organizational effort. ☑ Extended consistent marketing message by authoring external customer and marketing communications, including website, collateral, customer letters and ghostwriting for executives. ACCOMPLISHMENTS ☻ Positioned MatchLogic as the leader in the new rich media ad market through product management and business development efforts. From December 1997 to March 1999 (1 year 4 months) Interactive Director @ ☑ Managed all digital work within a traditional ag agency, including website development, online advertising media and creative development. ACCOMPLISHMENTS ☻Secured AmeriTrade's online media and creative business (a top 10 online advertiser) From 1996 to 1997 (1 year)

BSBA, Marketing, Management @ Creighton University From 1992 to 1996 Omaha North High School From 1988 to 1992 Keith Pieper is skilled in: Online Advertising, Behavioral Targeting, Ad Networks, Strategic Partnerships, Digital Media, Marketing Strategy, Digital Strategy, Product Management, Online Marketing, Start-ups, Ad Exchanges, Business Strategy, Strategy, Digital Marketing, Thought Leadership