Marketing Strategy and Business Development Right (Creative) + Left (Analytical) = 100% Brain Utilization
Grand Rapids, Michigan
Universal Laser Systems
Global Marketing Manager
March 2010 to May 2011
Scottsdale, Arizona
WHOLEBRAND
Associate Partner
Birmingham, Michigan
Cascade Engineering
Director of Marketing - Communications - Public Relations
June 2011 to June 2019
Grand Rapids, MI
Marcus Automotive
Vice President of Marketing and Global Business Development
January 2007 to March 2010
Holland, Michigan
Manufactures both lasers and laser systems for B2B and B2C material processing solutions. Additional operating offices are located in Vienna, Austria and Yokohama, Japan. Universal Laser Systems leverages a global network of Authorized Local Representatives for customer sales and service support. Lead group of six and all external agencies. Hire and train digital marketing team for business... Manufactures both lasers and laser systems for B2B and B2C material processing solutions. Additional operating offices are located in Vienna, Austria and Yokohama, Japan. Universal Laser Systems leverages a global network of Authorized Local Representatives for customer sales and service support. Lead group of six and all external agencies. Hire and train digital marketing team for business growth. Developed, designed and built ULS website for global e-commerce transactions. Translated in 10 languages and optimized for global search browsers, (Google, Bing, Yahoo, Baidu, Yandex RU). Created digital marketing/advertising team for global communications. Incorporated website analytics, attribution source and lead creation using Omniture (Adobe Marketing Cloud). Develop all digital content for multiple media channels aligned with buyer’s journey. Directed SMO/SEO across multiple global URLS. Designed digital dashboard to reflect real time analytics aligned and measured to meet company goals.Responsible for marketing automation system, lead nurturing and management, e-mail campaigns, e-commerce, social media, paid, earned and owned media. Improved ranking on all global search URLS to page one. Increased revenue 25% through e-commerce channel designed with laser platform order configurator. Managed annual budget of $2M.
What company does Keith Maki work for?
Keith Maki works for Universal Laser Systems
What is Keith Maki's role at Universal Laser Systems?
Keith Maki is Global Marketing Manager
📖 Summary
Global Marketing Manager @ Universal Laser Systems Manufactures both lasers and laser systems for B2B and B2C material processing solutions. Additional operating offices are located in Vienna, Austria and Yokohama, Japan. Universal Laser Systems leverages a global network of Authorized Local Representatives for customer sales and service support. Lead group of six and all external agencies. Hire and train digital marketing team for business growth. Developed, designed and built ULS website for global e-commerce transactions. Translated in 10 languages and optimized for global search browsers, (Google, Bing, Yahoo, Baidu, Yandex RU). Created digital marketing/advertising team for global communications. Incorporated website analytics, attribution source and lead creation using Omniture (Adobe Marketing Cloud). Develop all digital content for multiple media channels aligned with buyer’s journey. Directed SMO/SEO across multiple global URLS. Designed digital dashboard to reflect real time analytics aligned and measured to meet company goals.Responsible for marketing automation system, lead nurturing and management, e-mail campaigns, e-commerce, social media, paid, earned and owned media. Improved ranking on all global search URLS to page one. Increased revenue 25% through e-commerce channel designed with laser platform order configurator. Managed annual budget of $2M. From March 2010 to May 2011 (1 year 3 months) Scottsdale, ArizonaAssociate Partner @ WHOLEBRAND Wholebrand is a brand focused consultancy group comprised of independent professionals located around the world. With our localized presence, global network and range of experience, we deliver winning strategies and tactics that lead to winning product-to-customer experiences. Wholebrand partners have driven transportation, healthcare, services, retail and consumer goods growth across every continent. Wholebrand is headquartered in Birmingham, MI Birmingham, MichiganDirector of Marketing - Communications - Public Relations @ Cascade Engineering Serving B2B, B2C and Service Business Channels. Plastics Manufacturing. Comprised of nine strategic business units. The company employs 1,800 people in 13 North American facilities, with additional operations in Budapest, Hungary. Lead group of five and all external agencies.Business Development Research and Executive Reporting Develop, Design, Build and Maintain 10 Websites Marketing CreativeMarketing Analytical Communications Certified B Corp Best and Brightest Companies to Work For™Public RelationsPublic Speaking From June 2011 to June 2019 (8 years 1 month) Grand Rapids, MIVice President of Marketing and Global Business Development @ Marcus Automotive Marcus Automotive - Start-up designed and patented an exclusive illuminated visor vanity for the global automotive industry primarily targeting luxury vehicles. Developed all collateral (photography, video, print and digital) for product introduction. Presented prototype to automotive OEM’s including Cadillac, Chrysler, Ford, Jaguar, BMW and Toyota in North America and Europe. Resulting in Chrysler signing intent to purchase agreement. From January 2007 to March 2010 (3 years 3 months) Holland, Michigan
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
4 year(s), 2 month(s)
Unlikely
Likely
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