Senior Marketing Director, Wholesome Crackers @ Mondelēz International
Company Name
Kraft Foods Group @
Education:
Bachelors of Science @
Purdue University
About:
Senior Marketing Director, Global Savory and Kid Wholesome @ From April 2014 to Present (1 year 7 months) Senior Marketing Director, Wholesome Crackers @ Marketing, P&L, and strategic lead for $1B Wholesome Cracker portfolio including key brands such as Wheat Thins and Triscuit. From February 2012 to December 2013 (1 year 11 months) East Hanover, New JerseySenior
Senior Marketing Director, Global Savory and Kid Wholesome @ From April 2014 to Present (1 year 7 months) Senior Marketing Director, Wholesome Crackers @ Marketing, P&L, and strategic lead for $1B Wholesome Cracker portfolio including key brands such as Wheat Thins and Triscuit. From February 2012 to December 2013 (1 year 11 months) East Hanover, New JerseySenior Marketing Director, Consumer Relationship Marketing @ Lead an organization of 25 marketing professionals responsible for Kraft Foods owned media assets across digital, social, mobile, and print platforms. From March 2011 to January 2012 (11 months) Marketing Director, Global Health & Wellness @ Provided strategic and practical guidance to Kraft Foods business teams in the area of Health and Wellness. Accelerating growth opportunities via improved consumer insights, marketing, and innovation pipeline development From April 2010 to March 2011 (1 year) Marketing Director, Desserts @ P&L management, marketing and strategy leadership of Kraft's Desserts Portfolio including iconic brands such as Jell-O, Cool Whip, and Jet Puffed Marshmallows. From May 2008 to January 2010 (1 year 9 months) Marketing @ Progressive Marketing Positions Including:
Director, Frozen Quick Meals
Sr. Brand Manager, DiGiorno Pizza
Brand Manager, New Product Development
Sr. Associate Brand Manager, California Pizza Kitchen From July 2001 to May 2008 (6 years 11 months) Greater Chicago AreaResearch Scientist @ Consumer and technology research in Hair Care category. Leading new product development on key Pantene and Physique innovation platforms. From 1997 to 1999 (2 years) Sharon Woods Technical Center
MBA, Marketing/General Management @ University of Michigan - Stephen M. Ross School of Business From 1999 to 2001 Bachelors of Science, Neuro Biology @ Purdue University From 1992 to 1997 Katie Williams is skilled in: Customer Insight, Strategy, Cross-functional Team..., Management, Marketing, Product Development, Leadership, Consumer Products, Marketing Strategy, Brand Management
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