E-commerce manager @ Accounts include Sony Music Entertainment UK, Demon Music Group (BBC), Sony Pictures and PlayStation. Managing the direct-to-consumer projects for digital stores in the UK and internationally across a wide roster of high profile artists including One Direction, Manic Street Preachers, Kasabian, Bring Me The Horizon, Peace, Calvin Harris, Little Mix, Hurts, Kodaline, T.Rex, Belinda Carlisle, Jesus and Mary Chain. Working closely with the labels in the early planning stages to advise on best D2C practices to form the campaign ideas, timeline and strategies. Forging and maintaining relationships with other key stakeholders including artist management, merchandise companies and licensees to create engaging product configurations for the fan bases. Sourcing and project managing the design, production and overseeing the distribution for exclusive up-sells including personalised products, limited edition merchandise. Ensuring that all promotional channels and opportunities are activated and utilised to generate as much revenue as possible from album and bundle sales throughout campaign peak and off peak periods. Building and maintaining partnerships with ticketing companies including Ticketmaster and Crowdsurge, to run artist presales to highly incentivise pre-orders. Successful ticketing projects include Little Mix, Faithless, Don Broco, Everything Everything, Kodaline and Bring Me The Horizon. Sales, traffic and analytics - creating bespoke reports, identifying key learnings and insights. Overall store management - expertise in online merchandising, retail pricing, product development, inventory management, fulfilment and logistics. From November 2013 to Present (2 years 2 months) London, United KingdomCreative Services @ Strategy, planning and execution of direct-to-fan campaigns for high profile clients including Paul McCartney, Sigur Ros and Madness. Project management of presale and VIP ticketing, album releases, limited edition merchandise and fan acquisition campaigns. Liaison between artist management, labels, web designers, web developers, promoters, booking agents, fulfillment companies and fans. Maintaining and developing relationships with key partners including ecosystem partners, fulfillment companies, Official Charts Company. Business development and strategy, bringing on new clients and sustaining existing client relationships. From October 2012 to September 2013 (1 year) London, United KingdomArtist Management @ From December 2012 to 2013 (1 year) London, United KingdomSupport Specialist @ Fan and internal support for the planning and execution of direct-to-fan campaigns for artists. Fan support for tours including Pixies, Fatboy Slim, Fink, Digitalism. Management and operations of Paul McCartney's Premium Membership fan club; liasion between artist management, MPL, HP, merchandise warehouses, fans. Understanding of team's business plan and goals, team strengthening and development, building strong documentation for internal and external use. From November 2011 to October 2012 (1 year) London, United KingdomEvent Manager and Personal Assistant @ Liaison with clients in the planning and co-ordination of promotional campaigns. Effective co-ordination for the client at the installation, promoting positive awareness to the target professionals. Motivation and time management of team on site. Administrative support to MD; organising and scheduling meetings. Identification through research of potential clients for multimedia and promotional installations From November 2010 to March 2011 (5 months) Sydney, Australia

Bachelor of Arts (BA), Dance, First Degree Honours @ Middlesex University From 2006 to 2009 A Levels, Biology, Religious Studies, Psychology, Drama, 3 A's, 1 B @ Redland High School From 1998 to 2004 Katie Tetley is skilled in: Digital Media, Social Media, Digital Marketing, Social Media Marketing, Online Marketing, Email Marketing, Social Networking, Music, Marketing, Digital Strategy, Music Industry, Project Management, Music Management, Fulfillment Management, Management, Video Production, New Media