Senior Account Strategist @ From August 2015 to Present (5 months) Director, AJC.com @ From December 2014 to August 2015 (9 months) Greater Atlanta AreaManager, ajc.com @ As manager of ajc.com, I act as the product owner for all free digital platforms of The Atlanta Journal-Constitution: ajc.com, m.ajc.com (mobile website) and our two free mobile apps (iOS
Senior Account Strategist @ From August 2015 to Present (5 months) Director, AJC.com @ From December 2014 to August 2015 (9 months) Greater Atlanta AreaManager, ajc.com @ As manager of ajc.com, I act as the product owner for all free digital platforms of The Atlanta Journal-Constitution: ajc.com, m.ajc.com (mobile website) and our two free mobile apps (iOS and Android). I monitor daily, weekly and monthly site metrics in collaboration with the web analytics team to determine digital strategy and measure success. I work in conjunction with the editor of ajc.com to plan and measure content programming initiatives. I evaluate new partnerships to enhance the site based on value proposition and ROI analysis. I manage the implementation of new partnerships on ajc.com through collaboration with web operations, analytics, advertising and the digital newsroom to ensure success. I manage the ajc.com Social Media Manager – working closely to determine social strategy as it relates to the overall free business digital strategy. My influence and focus span the wired web, mobile, tablet, social and video products and platforms. From February 2013 to November 2014 (1 year 10 months) Manager, Digital Advertising Products @ As the Manager of Digital Advertising Products at the Atlanta Journal-Constitution I collaborate between the digital newsroom and the digital advertising sales team to build revenue-generating products. Using my advertising project management skills, I oversee our advertising productization process from concept to completion. My efforts span wired web, mobile web, mobile apps and any new platforms that may arise. From January 2012 to February 2013 (1 year 2 months) Greater Atlanta AreaSenior Ad Ops Lead @ Led digital advertising initiatives to support revenue growth by coordinating efforts among Cox Media Group properties.
Worked with radio, TV and newspaper markets to implement digital products onsite as well as mobile.
Managed the transition of over 120 websites with variant ad sizes and products to a consolidated template for the new Cox Media Group. From May 2010 to December 2011 (1 year 8 months) Campaign Effectiveness Manager @ Responsible for back-end system (order management and ad server) set up and documentation for all new online
product implementations. Subject matter expert on downstream impact of all new product decisions as they relate to delivery in the ad server and business policies.
Successfully led and implemented ad server migrations for mobile web, Desktop application and main www site. From October 2008 to May 2010 (1 year 8 months) Greater Atlanta AreaAdvertising Business Manager @ Maintained processes and controls over the online advertising business of The Weather Channel Interactive. Managed Campaign Specialist team to best support TWCi online ad sales team by managing online advertising campaigns post-
sale with customer service, campaign management and revenue/billing management. From April 2008 to October 2008 (7 months) Greater Atlanta AreaAdvertising Business Supervisor @ Maintained processes and controls over the online advertising billing and operations business of The Weather Channel Interactive. Managed team including Contract Coordinator responsible for maintaining top quality control over online advertising contracts. Managed Reporting Administrator responsible for Business Objects reporting and analysis of online advertising revenue and performance. From August 2006 to April 2008 (1 year 9 months) Greater Atlanta AreaAdvertising Business Coordinator @ Maintained processes and controls over the online advertising billing and operations business of The Weather Channel Interactive. From June 2005 to July 2006 (1 year 2 months) Greater Atlanta AreaCampaign Specialist @ Partnered with weather.com sales team to increase revenue through customer service, online campaign management, revenue/billing management, and adherence to policies and
procedures. From October 2004 to July 2005 (10 months) Greater Atlanta AreaAccount Manager @ Serviced clients to ensure optimal design and marketing collateral implementation. From 2002 to 2004 (2 years)
Bachelor of Arts, Communications - Media Studies @ College of Charleston From 1995 to 1999 Katie Tankersley is skilled in: Ad Project Management, Ad Server Migration, Ad Product Implementation, Online Advertising, Online Marketing, Advertising, Campaign Management, Customer Relations, Online Product Development, Mobile, Digital Media, Digital Strategy, Mobile Advertising, Ad Serving, Mobile Devices
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