Experienced marketing and general management professional with a background in marketing information services and information management fields. Demonstrated ability to drive revenue and growth. Passionate about leading teams and enabling and supporting others to achieve their full potential.

SVP, Head of Marketing Wealth|Brokerage|Retirement @ From August 2012 to Present (3 years 5 months) Charlotte, North Carolina AreaVP Online & Mobile @ From 1997 to Present (18 years) Director @ From 1991 to 1997 (6 years)

MBA @ City University of New York-Baruch College - Zicklin School of Business From 1998 to 2000 BS, Marketing @ George Mason University From 1988 to 1991 AA, Liberal Arts @ Penn State University From 1986 to 1987 Kathy Senior is skilled in: Advertising, Online Advertising, Database Marketing, Segmentation, Customer Acquisition, Direct Marketing, Analytics, B2B Marketing, Strategic Partnerships, Customer Experience, Digital Marketing, Customer Retention, Integrated Marketing