Mobile Marketing Manager @ From March 2014 to Present (1 year 6 months) San Francisco Bay AreaSr. Manager, User Acquisition @ Drove UA strategy and execution across a portfolio of mobile and tablet games on iOS and Android (Google Play and Kindle). -Strategized new game launch and live-ops UA plans; created forecasts and determined success benchmarks -Established relationships and executed deals with mobile marketing vendors: publishers, networks, DSP, RTB, video ad, offer wall, attribution tracking and analytics -Ensured seamless campaign execution and made decisions in reaction to rapidly-changing dynamics for maximum revenue impact -Optimized ROI at the campaign and portfolio level by identifying, leveraging and analyzing internal cross-promotion and paid traffic opportunities -Influenced internal innovation by attending conferences and events such as GDC and Facebook Gaming Summit to stay abreast of industry trends -Revived dormant internal cross-promotional platform development by providing leadership, structure and vision. From March 2013 to March 2014 (1 year 1 month) San Francisco Bay AreaSr. User Acquisition Manager @ From July 2011 to March 2013 (1 year 9 months) San Francisco Bay AreaManager, Online Marketing @ From June 2010 to June 2011 (1 year 1 month) San Francisco Bay AreaSenior Campaign Manager @ From November 2008 to June 2010 (1 year 8 months) San Francisco Bay AreaCampaign Manager @ From December 2006 to November 2008 (2 years) San Francisco Bay AreaMarketing Manager @ From November 2005 to June 2006 (8 months) New York

S.B., Management Science @ Massachusetts Institute of TechnologyMills High School Kathryn Wong is skilled in: Analytics, Mobile Marketing, Mobile Advertising, Digital Marketing, Online Advertising, Ad Networks, Monetization, Affiliate Marketing, Digital Media, SEM, Customer Acquisition, Mobile Devices, Display Advertising, Strategy, Online Marketing, Start-ups, Mobile Applications, Campaign Management, B2B, Digital Strategy, Market Analysis, Management, PPC, Mobile Commerce, Strategic Partnerships, Google Adwords, Marketing, Ad Serving, Demand Generation, Web 2.0, Product Marketing, Mobile Games, SaaS, HTML, Advertising, Website Development