Kathleen LaFrance's Email Addresses & Phone Numbers

Results oriented sales management and marketing professional, with extensive experience in the consumer electronics and small domestic appliance industry. Demonstrated strong business planning, problem solving, negotiating, forecasting, analytical and relationship management skills while managing National, Photo Specialty, A/V Specialty, Club Channel and CE/Appliance Retailer accounts from both sales management and marketing disciplines. Computer skills, SAP Platform (APO,...

Results oriented sales management and marketing professional, with extensive experience in the consumer electronics and small domestic appliance industry. Demonstrated strong business planning, problem solving, negotiating, forecasting, analytical and relationship management skills while managing National, Photo Specialty, A/V Specialty, Club Channel and CE/Appliance Retailer accounts from both sales management and marketing disciplines. Computer skills, SAP Platform (APO, BW, R/3), Oracle, Access, MS Office Suite • Sales Management • Relationship Management • Retail Marketing • Visual Merchandising • Team Leadership • Promotional Planning • Strategic Partnerships • Project Coordination Contact me at [email protected] Marketing Manager @ Strengthen brand presence in key North American retailers through development and implementation of National Promotions and Pricing Strategies, Visual Merchandising Guidelines and Retail Specific Marketing Plans. Responsible for all trade marketing activities for North America, focusing on key US retailers including Amazon,Costco, Sam’s Club, Bloomingdales, Best Buy, Macy’s, Bed Bath & Beyond and Sur La Table. Work closely with global headquarters, senior executive team, sales management and retail buying and marketing teams, to ensure sell through targets are exceeded profitably, maximizing impact through all retail marketing tools. From October 2012 to Present (3 years 3 months) greater new york city areaSales Representative, Strategic Accounts @ Drove sales and profit as a member of the Regional Strategic Growth Account Sales Team. Responsible for a varied portfolio of customers and categories including Digital Imaging, Personal Audio, Media, TV and Home Audio/ Video. Partnered with customers to maximize product mix and develop/execute promotions and programs to ensure mutual success. From 2005 to June 2012 (7 years) Inside Sales Representative @ Worked within regional sales team to increase market share and achieve sales goals within existing account base. In conjunction with outside sales representatives, developed business and advertising plans for our customers. Analyzed and tracked customers performance to ensure successful execution of their business plan. From 2004 to 2005 (1 year) Sr. Customer Support Specialist @ Managed complex portfolio of strategic growth accounts with over $100 Million in annual sales. Supported sales team in all aspects of business, to ensure complete customer satisfaction. Researched and resolved various pricing and order fulfillment issues. From 2001 to 2004 (3 years) MBA, Marketing @ Iona College From 2005 to 2007 Bachelor of Science, Marketing @ Dominican College of Blauvelt From 1999 to 2001 Kathleen LaFrance is skilled in: Strategic Partnerships, Trade Promotions, Cross-functional Team Leadership, Multi-channel Marketing, Key Account Management, Sales Management, Sales, Product Launch, Sales Operations, Account Management, Customer Satisfaction, Trade Shows, Marketing, Team Leadership, Trade Marketing