Kathleen Ferry's Email Addresses & Phone Numbers

📖 Summary

Well-rounded marketing executive who has a passion for creative thinking and strategy. Extensive advertising and marketing experience at agencies in London, New York and Philadelphia. Past 15 years have been spent in the digital marketing arena, focused on pharmaceutical brands. Specialties: Advertising, Marketing, Pharmaceutical, Entertainment, Packaged Goods, Photography, Digital, Print, Radio, TV, Multi-channel campaign development, Product positioningVice President, Client Solutions @ • Onsite corporate agency liaison who actively expands the inVentiv footprint within client’s branded pharmaceuticals and other business units; Ensures existing agency new business and cross-selling revenue goals are achieved; Identifies areas of opportunity for enterprise efficiencies and cross-pollination between brands; assists in agency selection; identifies and recommends appropriate agency partners based on core capabilities • Functions an extension of the client’s marketing team, partnering with clients & agencies to develop effective strategic plans, ensuring appropriate staffing to effectively meet scope of service or project deliverables; Coordinates quarterly innovation sessions for clients developed by partner agencies on new, relevant industry case studies or marketing ideas • Facilitates agency performance evaluation, development plans, and monthly business reviews; addresses areas requiring improvement; Reports into Chief Strategic Officer From May 2014 to Present (1 year 8 months) Vice President / Account Director @ • Responsible for managing agency account portfolio of 9 brands and multiple client and partner agency stakeholder relationships. Key focus is identification and expansion of revenue opportunities within account and optimizing financial margins from a revenue perspective • Overall accountability for the health of the account relationship and carrying out individual brand’s strategic vision; oversee agency team during tactical development; balance client and agency needs to deliver high-impact work on time and on budget; coordinate staff plans with executive management team and cross-functional management • Lead the development of annual multi-channel marketing business planning cycle for brands; Coordinate strategy and innovation with multiple stakeholders including cross-functional agency team, agency partners & client leads • Led successful rollout of new iPad sales detailing platform across the enterprise for 9 Brands • Collaborated with clients to publish enterprise digital architecture and wireframe standards documentation; created the company’s first responsively designed mobile website • Enhance reach and impact of direct-to-physician and direct-to-consumer digital communications with strategic media partnerships; implemented an enterprise measurement approach for tracking digital program performance From December 2011 to May 2014 (2 years 6 months) Director, Marketing @ Client: Astra Zeneca, GlaxoSmithKline, Human Genome Sciences Brands: Nexium, Pulmicort Flexhaler, Zomig, Atacand, Merrem, Faslodex, Benlysta • Responsible for the management and maintenance of the agency’s $15 million Cornerstone book of business; Steward the digital strategy and marketing campaigns for the portfolio of brands in their late life cycle • Guide the development of integrated marketing business plans for multiple brands; Coordinated plan presentations with multiple stakeholders including cross-functional agency team, other agency partners & client team members; effectively balance client and agency needs to deliver high-impact work on time and on budget • Partner with and advise clients on their digital and offline marketing initiatives on a day-to-day basis; Lead cross-brand team of 10+ Marketing Managers and Associates • Encourage integration with HCP and DTC marketing teams to identify & leverage cross-channel marketing opportunities; Create measureable program objectives and drive team to continually optimize online marketing campaigns to maximize budgets From July 2010 to December 2011 (1 year 6 months) Greater Philadelphia AreaOwner & Photographer @ • Manage wedding, event and portrait photography boutique; Direct & schedule freelance staff of photographers • Created positioning, logo & identity materials for Firefly Photography; produce annual sales & marketing strategy and executed targeted advertising campaign, Developed and maintain corporate website (www.FireflyPhotos.com) • Member of Wedding and Portrait Photographers Association (WPPI) & strategic alliance with Pictage.com • Named as Best of the Best of The Knot wedding vendors, April 2007 • Published in The Successful Wedding Photographer by the editors of Photopreneur Magazine From January 2004 to December 2009 (6 years) Greater Philadelphia AreaDirector, Account Management @ Clients: Bristol-Meyers Squibb, AstraZeneca, Johnson&Johnson, Pharmacia Corporation, Schering-Plough Brands: Abilify, Acuvue, Tylenol, Motrin, CypherStent, Ethicon Endo-Surgery, Depo-Provera, Activella, Axert, Claritin • Guided the strategic direction of multiple marketing programs from proposal through implementation, including results analysis. Responsible for client relationships. Shared responsibility for account profitability. Managed the development process collaboratively with the project team. Cultivated new business opportunities; Supervised team of project managers and account coordinators • Served as strategic consultant with Abilify and Acuvue brands team on overall business issues, third-party partnerships and marketing initiatives; collaborated on launch of new FDA indication for Abilify; cultivated Acuvue plans to segment and target new professional audiences • For 4 years, collaborated with multiple brand teams at McNeil to prepare Tylenol’s annual marketing business plan; directed tactical implementation of all interactive consumer and professional initiatives • Provided ongoing strategic direction and account management for the Pharmacia Women’s Health brands; successfully transitioned brands from Pharmacia to Pfizer during acquisition process • Directed the re-launch of Johnson & Johnson’s global e-commerce portal site for J&J’s Medical Devices and Diagnostics global businesses • Consulted with the global marketing team on Cordis’ first-to-market launch of CypherStent product in Europe • Collaborated with AstraZeneca on consumer and professional educational efforts for pre-launch cardiovascular product From February 2000 to September 2005 (5 years 8 months) Greater Philadelphia AreaManager – Sales and Marketing Operations @ Brands: Enbrel, Premarin, Synvisc, Mylotarg, Neumega • Primary liaison between the Visiting Speakers Bureau/Financial Support (VSB/FS) department and Wyeth marketing and sales management • Strategically aligned with marketing teams to advise on effective delivery of promotional messages at speaker events and related activities • Provided analysis and strategic advice on the optimal use of resource allocation, long-term planning for the organizational structure and processing of grants, donations, speaker programs and speaker training for Wyeth sales and marketing • Planned, developed and implemented training and communications for sales force personnel regarding VSB/FS policy and procedures • Collaborated with executive management and Wyeth’s Compliance Committee to review and create policies and procedures that adhere to ACCME, AMA, PhRMA, FDA and OIG guidelines • Managed team of 3 supervisors and 20 coordinators to ensure the timely and accurate processing of field sales requests and speaker programs • Allocated and positioned human resources required to support program and departmental needs From January 2004 to June 2004 (6 months) Interactive Account Manager @ Major Clients: Philips Electronics, New Balance, OppenheimerFunds, Stouffer’s, Universal Studios Theme Parks • Launched first-ever North American Philips integrated brand campaign. Ensured that the strategy employed in the television and print advertising was carried through to Internet advertising which utilized banners, splash pages and rich media ad units Collaborated with properties such as ESPN, MSNBC, CondeNast and ABC News to implement unique cross-medium promotions, sponsorships and research programs • Managed New Balance account including website redesign and online advertising campaign • Handled OppenheimerFunds account including development of customized CD-Roms for OFI’s wholesaler group. Developed technology-based solutions which allowed for efficient distribution of marketing resources throughout OFI’s internal network • Managed the Universal Studio Theme Parks website redesign, online ad campaigns, and theme park kiosk programs From April 1998 to February 2000 (1 year 11 months) Greater New York City AreaAccount Executive @ Major Clients: Calico Corners, CoreStates Bank, Fashion Bug, Helzberg Diamonds, OhioHealth • Conducted internal and client status meetings, presented quarterly competitive research reports to clients, maintained print and TV media schedules, and handled requests from regional marketing managers • Member of EPB Corporate New Business Task Force which spearheaded the creation of an Intranet database of new business materials From September 1996 to March 1998 (1 year 7 months) Greater Philadelphia AreaWork Placement Student, Intern @ • Worked on major accounts including the UK Department of Trade and Industry, Ray Ban and the National Lottery From September 1995 to December 1995 (4 months) London, United Kingdom