Product Marketing & Partnerships
Greater New York City Area
Imgur
Sales Director
February 2015 to April 2017
San Francisco Bay Area
Account Executive
March 2011 to February 2015
Greater New York City Area
FindMine
Product Marketing Manager
Greater New York City Area
eBay Advertising
Brand Partner
2017 to 2018
Greater New York City Area
360i
Recruiter
February 2008 to March 2011
Greater New York City Area
In 2014, Imgur raised $40 million in a Series A round led by the prestigious VC firm, Andreessen Horowitz. Imgur is the Internet’s visual storytelling community. Millions of people visit Imgur every day to explore, share and discuss billions of images, curating them through votes and comments into a continuously updated stream of the best visual stories... In 2014, Imgur raised $40 million in a Series A round led by the prestigious VC firm, Andreessen Horowitz. Imgur is the Internet’s visual storytelling community. Millions of people visit Imgur every day to explore, share and discuss billions of images, curating them through votes and comments into a continuously updated stream of the best visual stories the Internet has to offer. As one of two founding members of the advertising sales team, my role was to lead our national sales efforts in the Consumer Package Goods, Retail, and Apparel category. I worked with leading brands, creative and media agencies whose focus is reaching Millennial Males 18-34. Our creative strategy team helped formulate a distinct tone for each brand and advices on how to best deliver value to Imgur's community in a native and authentic way.
What company does Katherine Fernandez work for?
Katherine Fernandez works for Imgur
What is Katherine Fernandez's role at Imgur?
Katherine Fernandez is Sales Director
What industry does Katherine Fernandez work in?
Katherine Fernandez works in the Marketing and Advertising industry.
Who are Katherine Fernandez's colleagues?
Katherine Fernandez's colleagues are Carrie Amy, Marlies Deas, Jorge Escobar, Rui Song, Francis Petelin, Marlies Deas, Michelle Bacharach, and Kevin Flynn
📖 Summary
Sales Director @ Imgur In 2014, Imgur raised $40 million in a Series A round led by the prestigious VC firm, Andreessen Horowitz. Imgur is the Internet’s visual storytelling community. Millions of people visit Imgur every day to explore, share and discuss billions of images, curating them through votes and comments into a continuously updated stream of the best visual stories the Internet has to offer. As one of two founding members of the advertising sales team, my role was to lead our national sales efforts in the Consumer Package Goods, Retail, and Apparel category. I worked with leading brands, creative and media agencies whose focus is reaching Millennial Males 18-34. Our creative strategy team helped formulate a distinct tone for each brand and advices on how to best deliver value to Imgur's community in a native and authentic way. From February 2015 to April 2017 (2 years 3 months) San Francisco Bay AreaAccount Executive @ LinkedIn Founding member of LinkedIn’s mid-market marketing solutions business. I worked with marketers, social media teams, creative strategists, media buying agencies, corporate communication teams and PR firms to connect with the world’s largest audience of influential, affluent and successful professionals. From March 2011 to February 2015 (4 years) Greater New York City AreaProduct Marketing Manager @ FindMine 2020 LVMH Paris Las Maison Des Startups 2020 Winner of the VIP Award for Best Retail SaaS / Cloud Provider2019 SAP® PartnerEdge® Program2019 SAP.iO Foundry, SAP’s startup accelerator2018 Gartner "Cool Vendor"Adding outfit recommendations to e-comm has historically meant lots of manual work. FindMine learns to mimic your stylists through AI to truly automate outfit recommendations to lift online revenue and shopper engagement. For consumers, this recreates the experience of getting styled by a personal stylist. FindMine can show shoppers three different ways to wear each item, resulting in a 4-7% incremental revenue lift (driven by triple-digit increases in AOV, UPT, Conversion & Repeat Purchase). FindMine works with merchandising, e-commerce, and digital innovation teams to increase revenue, improve merchandising efficiency, and drive engagement from customers. Greater New York City AreaBrand Partner @ eBay Advertising eBay Advertising is a division of eBay Inc. and is the only advertising provider with exclusive access to over 280 million hours of eBay’s unique search, browse and purchase data each month. Our integrated advertising solutions combine this invaluable consumer data, based on real shopping behavior, with proprietary targeting technology on behalf of our advertising partners. From 2017 to 2018 (1 year) Greater New York City AreaRecruiter @ 360i From February 2008 to March 2011 (3 years 2 months) Greater New York City Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 7 month(s)
Unlikely
Likely
There's 89% chance that Katherine Fernandez is seeking for new opportunities
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