Karen Pfeifer’s Email & Phone

Karen Pfeifer Contact Details

Philadelphia, Pennsylvania, United States
Senior Manager - Audience Measurement @ DIRECTV
Senior Director, Viewing Insights - STB + Digital Analytics and Stewardship @ Comcast Cable
Designer @ Pittard Sullivan (Interactive)
Executive mini-MBA, Business Administration @ Loyola Marymount University, College of Business Administration

Strategic Direction – Audience Measurement Systems  Reporting system development, integrated multichannel reporting (STB, online, mobile), analytic team management leading to sales and strategic marketing decisions  Analytic evaluation of audience measurement data and industry best practices to align strategic direction and business plan development, actionable presentations, RFI/RFP process, SOW and contract management, SAS analytics, Kantar InfoSys, 

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