Program Activation Manager, Influencer Programs
San Francisco, California
Twitch
Program Activation Manager, Influencer Programs
San Francisco, California
360i
Manager, Influencer Marketing
May 2017 to November 2018
Greater New York City Area
MEYVYN
Integrated Marketing & Brand Partnership Manager
May 2016 to May 2017
Greater New York City Area
DOLCE&GABBANA S.r.l
Corporate Image / Events Associate
May 2014 to May 2016
Greater New York City Area
DOLCE&GABBANA S.r.l
Corporate Image Intern
January 2014 to May 2014
Greater New York City Area
Prabal Gurung
Public Relations Intern
August 2013 to December 2013
Greater New York City Area
LaForce + Stevens
Digital Social Media Intern
June 2013 to August 2013
New York, NY
Burkman Bros.
Community Manager
March 2013 to June 2013
New York, NY
San Jose Downtown Association
Events Planning/PR Intern
March 2012 to June 2012
San Jose, CA
Just Make Fashion Public Relations
Intern
June 2008 to August 2008
Taipei, Taiwan
What company does Karen Chiang work for?
Karen Chiang works for Twitch
What is Karen Chiang's role at Twitch?
Karen Chiang is Program Activation Manager, Influencer Programs
What industry does Karen Chiang work in?
Karen Chiang works in the Marketing and Advertising industry.
Who are Karen Chiang's colleagues?
Karen Chiang's colleagues are Jaco Roux, Steven Wong, Risto Keravuori, Kristen Ying, Benjamin Hsieh, Allen Lee, Austin deBruyn, Amal Isaac, Matthew Reagan, and Grant Bugher
📖 Summary
Program Activation Manager, Influencer Programs @ Twitch San Francisco, CaliforniaManager, Influencer Marketing @ 360i From May 2017 to November 2018 (1 year 7 months) Greater New York City AreaIntegrated Marketing & Brand Partnership Manager @ MEYVYN Clients Include: Paul Mitchell, MarulaOil, MITCH, Awapuhi Wild Ginger, Tea Tree, NEON Haircare, Figenza, and Beauty Industry Group• Conceptualize social media campaigns, including contests, polls, special promotions, and giveaways• Social content creation and content calendar planning for five brands • Develop influencer target lists, pitch material, and orchestrate monthly gifting programs• Manage clients on SOWs, budgets, and timelines • Organize photoshoots, including scouting locations and styling From May 2016 to May 2017 (1 year 1 month) Greater New York City AreaCorporate Image / Events Associate @ DOLCE&GABBANA S.r.l • Support creative strategies for in-store, charity, partnership events • Negotiate budget with external partners and vendors to reduce costs by more than 35%• Launch events for up to 600 guests while maintaining budgets from $6K-$800K• Manage 22 boutique directors across 11 markets in North America• Oversee marketing calendar and run of shows From May 2014 to May 2016 (2 years 1 month) Greater New York City AreaCorporate Image Intern @ DOLCE&GABBANA S.r.l • Assisting with coordination and execution of all corporate and retail events • Assisting with visual displays for events and showrooms• Organizing fashion presentations and casting models/staff• Researching and analyzing competitor events• Planning and finalizing event logistics From January 2014 to May 2014 (5 months) Greater New York City AreaPublic Relations Intern @ Prabal Gurung • Create visual, promotional, and campaign contents for social media channels• Sample trafficking to editorial publications and celebrities• Maintained PR showroom and inventory• Daily online tracking for credits from bloggers, online magazines, and websites• Tracked and monitored social media conversations around award seasons• Media monitoring and scanning magazines and newspapers for Prabal Gurung credits From August 2013 to December 2013 (5 months) Greater New York City AreaDigital Social Media Intern @ LaForce + Stevens • Identified breaking news and trending topics in music, lifestyle, tech, fashion, social media, and pop culture • Maintained and revised all content calendar for social media posts (Instagram, Pinterest, Facebook, and Twitter)• Utilized analytical tools such as Facebook Insights, Google Analytics, Group High, Radian6 and Cision• Researched and proposed relevant social influencers, tastemakers, and brand advocates for potential affiliate program collaborations• Synthesized analytics and compile research into actionable report• Interacted with users to foster a positive online community through Twitter and Facebook chats, how to guidelines, and articles• Facilitated sweepstakes, giveaways, and contest initiatives• Identified issues and patterns in consumer comments and inquiries for brands• Brainstormed social media strategies for various clients From June 2013 to August 2013 (3 months) New York, NYCommunity Manager @ Burkman Bros. • Community manager for Burkman Bros’ Facebook, Twitter, Instagram, and Pinterest accounts• Build, maintain, and develop brand social media and content marketing• Actively engaged and shared current and upcoming products launches as well as editorial mentions• Utilized Hootsuite to managed online customer experiences and response to user comments and posts• Analyzed data collected though Cision, Google Analytics, and Facebook Insights From March 2013 to June 2013 (4 months) New York, NYEvents Planning/PR Intern @ San Jose Downtown Association • Assisted with researching, developing, scheduling for production of SJDA Farmer’s Market• Day of event management tasks included, but not limited to, set-up, vendor communication, wrap-up, and so forth• Coordinated with PR/communications department on all event-related cross-promotional activities• Updated various event calendars, on site maps, and event permits and applications• Assisted in the production of 2012 Downtown Doors student outdoor art exhibition From March 2012 to June 2012 (4 months) San Jose, CAIntern @ Just Make Fashion Public Relations • Updated and managed press contact list and database• Contacted editors for product launches and press conferences• Assisted in managing and coordinating press showroom for events• Compiled editorial reports on products From June 2008 to August 2008 (3 months) Taipei, Taiwan
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
0 year(s), 9 month(s)
Unlikely
Likely
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