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Karan Bonda

Director of Product Management

Director of Product Management at Amobee

San Francisco Bay Area

Section title

Karan Bonda's Email Addresses & Phone Numbers

Karan Bonda's Work Experience

Amobee

Director of Product Management

Turn

Product Manager

August 2013 to March 2015

app2you

Product Developer

January 2011 to May 2011

Karan Bonda's Education

University of California, San Diego

BS, Computer Science

University of California, San Diego

MS, Computer Science

Karan Bonda's Professional Skills Radar Chart

Based on our findings, Karan Bonda is ...

Engaging
Tough
Innovative

What's on Karan Bonda's mind?

Based on our findings, Karan Bonda is ...

59% Left Brained
41% Right Brained

Karan Bonda's Estimated Salary Range

About Karan Bonda's Current Company

Amobee

∙ Leading Identity and AI Machine Learning Initiatives for Amobee

Frequently Asked Questions about Karan Bonda

What company does Karan Bonda work for?

Karan Bonda works for Amobee


What is Karan Bonda's role at Amobee?

Karan Bonda is Director of Product Management


What is Karan Bonda's personal email address?

Karan Bonda's personal email address is k****[email protected]


What is Karan Bonda's business email address?

Karan Bonda's business email address is k****[email protected]


What is Karan Bonda's Phone Number?

Karan Bonda's phone (**) *** *** 242


What industry does Karan Bonda work in?

Karan Bonda works in the Computer Software industry.


Who are Karan Bonda's colleagues?

Karan Bonda's colleagues are Ari Levine, Yu Jia, G. Fawcett, Dwayne M., Naveen Angaru, Atika Y., Eric Lakich, Steven Johnson, Jinggong Zheng, and Jamie Bloom


About Karan Bonda

📖 Summary

Director of Product Management @ Amobee ∙ Leading Identity and AI Machine Learning Initiatives for Amobee Product Manager @ Turn ∙ Managed Turn’s reporting and analytics platform that delivered campaign KPI results and audience insights to advertisers, allowing for marketers to better optimize and deliver campaign budgets From August 2013 to March 2015 (1 year 8 months) Product Developer @ app2you As a part of my graduate school project, I undertook the product planning, design, and development of a tool for app2you's FORWARD framework which allows for developers to visualize the web application flow on the UI. From January 2011 to May 2011 (5 months) Senior Product Manager @ Amobee ∙ Manage the omni-channel identity platform that connects advertisers to person and household based advertising, allowing brands to measure attribution, enforce advertising frequency caps, and execute cross-device targeting based on a cross-device person and household based identity solution∙ Worked closely with the applied science team to develop custom machine learning models that leveraged large datasets to improve advertising performance and campaign budget allocation/pacing ∙ Building out Amobee's incremental lift based bidding and reporting platform for the next generation of Performance Advertising that hinges on proving incrementality∙ Experience in managing mobile programmatic advertising products such as the mobile ad conversion attribution system and cross-device targeting platform∙ Managed all API products that allow developers to programmatically allocate marketing budgets into the Turn platform through developer created applications From April 2017 to July 2019 (2 years 4 months) Senior Product Manager @ Turn ∙ Key contributor on the Turn Product team over the past 5 years that drove Turn’s growth and acquisition by Singtel-Amobee in 2017∙ Ownership of the Display advertising platform, which continues to be the company’s largest revenue stream∙ Drove display advertising business into the future of brand marketing, integrating algorithmic solutions for ad viewability measurement alongside traditional conversion based KPIs such as ROI and incremental lift From March 2015 to April 2017 (2 years 2 months) Product Manager @ Zynga ∙ Managed Zynga Poker on web and mobile to drive features that enhance engagement and revenue∙ Driving incremental revenue by integrating incentivized Ad units in Zynga poker through a balanced system that computes the profit margin between ad revenue per click and value of chips expended∙ Worked closely with the Ad management team to analyze lifetime value of users from paid channels and adjust the user acquisition budget according to target geo-location and user’s likelihood to play∙ Experienced with A/B testing to understand user engagement and make educated product decisions∙ Used knowledge of SQL and analytics to perform multiple expansive diagnosis on features and understand macro and micro-level user trends used for driving player engagement along with overall revenue∙ Managed the team’s analytics and data platform, working closely with the Analytics team to develop new methods of analyzing and publishing gameplay and monetary data From 2012 to 2013 (1 year) san francisco bay areaProduct Manager @ eBay ∙ Delivered multiple core platform products that reduce bad buyer experiences on eBay Marketplaces, and decreased eBay’s monetary loss from underperforming customers∙ Utilized mobile first strategy to redesign the eBay Top-Rated Seller Dashboard for sellers to better track their selling performance on eBay, and provide targeted data to help sellers improve their performance. ∙ Experience building front-end tools using technologies like AJAX and open source JavaScript such as jqPlot∙ Utilized WSDL to provide web-services with data evaluated from the eBay Trust platform, allowing it to be consumed by multiple external vendors and internal teams∙ Used latest research in unstructured data tagging and machine learning to build products that integrate with the eBay platform, and providing customers with personalized data about their selling performance∙ Collaborated with business and engineering team members to define the roadmap for eBay Trust products From May 2011 to October 2012 (1 year 6 months) Software Engineer Intern @ Qualcomm • Set up automated testing framework for web application testing using Selenium Frameworks.• Partnership with software engineers and software development contractor to plan new feature requirements to automated testing framework.• Modifications to preexisting automated testing framework to accommodate for new product requirements.• Set up automated functional test procedure for testing the integration web application using Electric Commander.• Partake in SCRUM meetings to plan Sprint cycles and discuss solutions concerning testing framework. From June 2010 to September 2010 (4 months) Software Engineer Intern @ Cisco • Developed a business and technical white paper report detailing how Cisco plans to break into the Smart Grid market space. • Detailed current Smart Grid market analysis, financial plan, engineering standards, software standards. • Dealt with cyber security and communication standards as well as software support for the Smart Grid. • Database development and maintenance for internal web application for product security information. From June 2009 to September 2009 (4 months)


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In a nutshell

Karan Bonda's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Judging (J)

Average Tenure

1 year(s), 2 month(s)

Karan Bonda's Willingness to Change Jobs

Unlikely

Likely

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Karan Bonda's Social Media Links

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