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Kara Ellwood

Campaign Marketing Manager @ Canterbury

Campaign Marketing Manager at Canterbury of New Zealand

Manchester, United Kingdom

Ranked #693 out of 13,860 for Campaign Marketing Manager in United States

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Kara Ellwood's Email Addresses & Phone Numbers

Kara Ellwood's Work Experience

Canterbury

Campaign Marketing Manager

June 2013 to Present

Canterbury

Retail Marketing Executive

June 2012 to June 2013

Stockport, United Kingdom

Findel Education

Brand Manager

January 2012 to June 2012

Stockport, United Kingdom

Kara Ellwood's Education

University of Central Lancashire

2:1 Fashion and Brand Promotion with Marketing

2006 to 2009

Wilmslow High School

A-Levels Textile Technology English Language Mathematics

2004 to 2006

Wilmslow High School

GCSEs

1999 to 2004

Kara Ellwood's Professional Skills Radar Chart

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Kara Ellwood's Estimated Salary Range

About Kara Ellwood's Current Company

Canterbury

Managing the global brand identity and generation of creative content for brand and seasonal marketing campaigns, in line with branding guidelines, informed insights research and seasonal trends. - Generation of creative briefs and management of both external agencies and internal creative teams across Fashion, Performance and on-Field categories. - Creation of global brand identity and strapline &...

Frequently Asked Questions about Kara Ellwood

What company does Kara Ellwood work for?

Kara Ellwood works for Canterbury


What is Kara Ellwood's role at Canterbury?

Kara Ellwood is Campaign Marketing Manager


What is Kara Ellwood's personal email address?

Kara Ellwood's personal email address is k****[email protected]


What is Kara Ellwood's business email address?

Kara Ellwood's business email addresses are not available


What is Kara Ellwood's Phone Number?

Kara Ellwood's phone +44 ** **** *397


What industry does Kara Ellwood work in?

Kara Ellwood works in the Marketing and Advertising industry.


About Kara Ellwood

📖 Summary

A highly motivated and enthusiastic brand and retail marketer, who thrives in a fast-paced, energetic environment. Quick to identify patterns within consumer behaviour and market trends and very commercially-minded, I’m a confident decision-maker who offers clarity and consistently works with the consumer front of mind.Campaign Marketing Manager @ Managing the global brand identity and generation of creative content for brand and seasonal marketing campaigns, in line with branding guidelines, informed insights research and seasonal trends. - Generation of creative briefs and management of both external agencies and internal creative teams across Fashion, Performance and on-Field categories. - Creation of global brand identity and strapline & successful alignment and launch across key global territories. - Management of RWC2015 strategic approach, including full creative campaign, commercial sell-in & product packaging, before working with internal teams to translate across retail, digital & activation. - Ownership of consumer insights projects to guide relevant, compelling and effective consumer-focused communications. - Built strong relationships with key global markets (Australia, NZ, USA, Asia, and Europe) to guide consistent brand identity across all territories. - Influencing the central Comms, Trade and Digital teams to ensure consistent campaign implementation. - Ownership of bi-annual Global Sales Conference events and commercial tools to aid sell-in. - Management of marketing critical paths and creative marketing budget. - Led transition from printed to digital catalogues, streamlining processes and significantly reducing resource and spend. - Management of a team of four, including the in-house graphic design function. - Selected to undertake Pentland’s 2013 6 month ‘Future Leaders’ development programme. From June 2013 to Present (2 years 7 months) Retail Marketing Executive @ Managing Canterbury’s seasonal retail and trade marketing initiatives, whilst building strong relationships with strategic key accounts and the brand’s Commercial team to deliver strong retail stand-out and sell-through. - Creation of brand retail identity and implementation across four retail sites and hospitality box. - Management of key account relationships and bespoke activation calendars across UK & Ireland. - Responsible for graphic design requirements from briefing through to delivery. - Co-ordination of exhibitions and trade shows. - Management of budgets and spend across retail and trade activity. From June 2012 to June 2013 (1 year 1 month) Stockport, United KingdomBrand Manager @ Brand champion of a portfolio of brands for a fast moving, multi channel retailer targeting the UK and International educational market. Responsible for the effective implementation, execution and control of all marketing activity and brand messaging across catalogue, direct marketing, advertising, PR, exhibitions and ecommerce. From January 2012 to June 2012 (6 months) Stockport, United KingdomMarketing Executive @ Leading a fast-paced fashion marketing department, managing communications across Brand, Retail, Online and PR, ensuring all communications are fully integrated, innovative and consistently on-brand. From July 2009 to December 2011 (2 years 6 months) Retail Sales Supervisor @ From February 2007 to March 2009 (2 years 2 months) Preston, United KingdomBuyers Admin Assistant (placement) @ From June 2008 to July 2008 (2 months) London, United Kingdom2:1, Fashion and Brand Promotion with Marketing @ University of Central Lancashire From 2006 to 2009 A-Levels, Textile Technology, English Language, Mathematics @ Wilmslow High School From 2004 to 2006 GCSEs @ Wilmslow High School From 1999 to 2004 Kara Ellwood is skilled in: Branding, Retail Marketing, Online Marketing, Email Marketing, Direct Marketing, Copywriting, Adobe Illustrator & Photoshop, Exhibitions, Advertising, Art Exhibitions, E-commerce, Integrated Marketing, Marketing Strategy, Public Relations, Retail, Fashion, B2B, Marketing, Social Media


Kara Ellwood’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Kara Ellwood's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Kara Ellwood's Willingness to Change Jobs

Unlikely

Likely

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There's 90% chance that Kara Ellwood is seeking for new opportunities

Kara Ellwood's Social Media Links

www.canter...
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