Senior Analytics Manager @ From April 2014 to Present (1 year 9 months) Senior Product & Marketing Analyst @ Managed implementation of analytics tracking code for MapQuest, AOL Travel, and Gadling including iOS, Android, and Windows mobile applications; over 40M UVs/mo Improved conversion and revenue through A/B and multivariate testing of promotional web widgets and site design Conducted cohort analyses, case studies, and demographic profiles to assist sales pitches and business development opportunities Developed tools and process to track sales, acquisition, and usage from marketing activities across channels and platforms (e.g., social media, SEM, banner/display ads, email) Created an early warning system to monitor support site activity for indications of site or product issues before tickets were submitted Defined benchmarking metrics to evaluate search engine effectiveness for predictive results search algorithm development Built dashboards, automated reports, and conducted employee training to provide stakeholders with quick access to monitor KPIs, greatly reducing detection and response times From October 2012 to February 2014 (1 year 5 months) Marketing & Traffic Manager @ Implemented testing, targeting, and automation tools to continually improve customer experience and merchandising offers Created WYSIWYG tool to allow vendors and manufacturers to create customized product content, simplifying and streamlining production process Analyzed robust traffic and sales metrics to gauge trends and support decisions; built automated interactive report building tools to empower team with quick and easy access to data Conducted lab usability testing to improve recommendation engine in terms of methodology, tools, and placement Greatly reduced manual content creation through the transition to email automation, advanced merchandising, and code creation tools while increasing category traffic and sales From February 2010 to September 2012 (2 years 8 months) Senior Marketing Manager @ Managed channel marketing activities for over 1,000 reselling partners; increased channel sales by 28% Y/Y Planned and executed marketing strategies with major OEM partners; increased total sales by 40% despite decreasing average sales price Increased annual lead generation by 68% Y/Y through tradeshows, webinars, and other marketing activities From June 2007 to February 2010 (2 years 9 months) Marketing Services Manager @ Defined business case, managed vendor selection and led implementation of $100,000 on-demand media streaming service and $200,000 digital asset management system Charged team with increasing product imagery on web site; surpassed a 60% increase in 12 months (almost 500,000 SKUs), resulting in ecommerce sales growth of 55% over previous fiscal year Managed department and employees, prepared budgets, conducted hiring interviews and performance evaluations From October 2004 to May 2007 (2 years 8 months) Associate Brand Manager @ Managed launch of a new product line surpassing 30% in sales growth by the end of the second fiscal year Developed and implemented marketing strategies for 18 proprietary brands with over $30 million in annual sales Increased market share by 12% and sales by 73% in entry-level products leveraging core sustainable advantages From August 2001 to October 2004 (3 years 3 months)

Master of Business Administration (MBA), Marketing @ University of Illinois at Urbana-Champaign From 1999 to 2001 Bachelor of Arts (BA), Accounting @ Augustana College From 1993 to 1997 Kanno Kuramoto is skilled in: Email Marketing, SEO, Marketing, Microsoft Excel, SEM, Social Media Marketing, Product Marketing, Photoshop, Demand Generation, Marketing Automation, Microsoft Word, Microsoft Dynamics, Salesforce.com, PowerPoint, Adobe Creative Suite