Vice President, Marketing & Strategy- Gilt City @ Manage a team of 25 people; Responsible for driving growth initiatives while managing the division's CRM and digital acquisition (SEM, Social, Display and Affiliate) strategy, and integrated marketing. Set budget and goals by channel. Drive allocation decisions to achieve conversion and payback goals. From October 2013 to Present (2 years 1 month) Greater New York City AreaHead of Revenue Management & Strategy- Gilt City @ Helped manage the division's P&L: developed sales strategy, re-vamped planning/ reporting processes, defined and rolled out new return policy to better manage costs, managed strategic partnerships and worked closely with Tech to drive Mobile and other Product initiatives From March 2012 to September 2013 (1 year 7 months) Greater New York City AreaSenior Category Director- Home @ Helped manage the division's P&L: planned the daily flash sales calendar, built tools to help assortment decisions, launched the wine business, ran customer focus groups to inform merchandising strategy for the new "full price" business launch From May 2011 to February 2012 (10 months) Greater New York City AreaCategory Director- Home @ From November 2010 to April 2011 (6 months) Greater New York City AreaEngagement Manager @ Led teams to develop growth strategies (e.g. product launches, category management, multichannel selling and brand strategies) for many major corporations both in the U.S. and Emerging Markets. From September 2005 to October 2010 (5 years 2 months) Greater New York City AreaAssociate @ Advised companies on strategic options (e.g. M&A). Identified targets, built financial models and coordinated due diligence efforts From September 1999 to July 2003 (3 years 11 months) New Delhi Area, India

MBA @ The University of Chicago - Booth School of Business From 2003 to 2005 Kanika Soni is skilled in: Financial Modeling, Product Management, Corporate Development, Start-ups, Mergers, Strategy, Strategic Partnerships, Due Diligence, Competitive Analysis, Strategic Planning, E-commerce, Market Entry, Analytics, Business Strategy, Management Consulting, Venture Capital, Entrepreneurship, Business Development, Acquisition Integration, Marketing Strategy, Strategic Consulting, SaaS, Market Research, Digital Strategy, New Business Development, Mergers & Acquisitions, Digital Media