Experienced executive with expertise in marketing of high-tech products and services, digital marketing, and lead generation. My career is centered on working with Product Management, Marketing, Sales, and Customers to create and refine product road-maps and go-to market strategies and managing marketing campaigns and budgets in line with these plans. By listening, leading, and co-coordinating these four different stakeholders, I have helped create and executive new strategies that bring meaningful and tangible results, such as increased brand awareness, extended market leadership, and increased ROI in fast-paced, highly competitive marketplaces. I have expertise in WCM, Email Marketing, Analytics, Big Data, and currently work in Ad-Tech. Specialties: Product Marketing, Competitive Positioning and Messaging, Digital Marketing, Lead Generation, Event Marketing, Content Marketing, and blogging.

Marketing Director - Programmatic Advertising @ As part of the world's largest ad exchanges, I manage the following responsibilities for our advertising technology business: Product Marketing Digital Marketing Event Management Partner Management Lead Generation Content Marketing Brand positioning and awareness From November 2014 to Present (1 year 2 months) Greater Denver AreaSenior Manager Product Marketing - Marketing Technology @ Responsible for HP software's Web Content Management and Rich Media Management solutions. Duties included: Product Marketing and positioning Digital Marketing Campaign Management Lead Generation Event Management Vendor Management From July 2013 to November 2014 (1 year 5 months) Greater Denver AreaMarketing Manager - Email Marketing Platform @ Marketing manager responsible for Yesmail's email marketing platform. Responsibilities included: Product Positioning and Messaging, Content Marketing, Email Marketing, Website Development & Management, Social Media Management, and Digital Marketing Strategy. From January 2012 to July 2013 (1 year 7 months) Marketing Specialist - WCM, Email Marketing, and Campaign Analytics Platforms @ From October 2010 to January 2012 (1 year 4 months) Communications Manager - Non-Profit Marketing @ Volunteer. Manage PR, social media, email marketing, and website content management From 2007 to January 2012 (5 years) Greater Chicago AreaClient Consultant @ Euromonitor International is the leader in providing market intelligence solutions to Fortune 500 companies. My responsibilities include research analysis and recommendations, consultancy, project management, and account management, working mainly with CPG and FMCG clients on market and strategy plans. From January 2009 to October 2010 (1 year 10 months) Freelance Consultant @ External consultant to help agency develop go-to-market strategy Worked with client organizations to devise marketing plans and budget Executed email marketing and social media campaigns Led projects to develop new marketing material (printed and digital) to showcase client organizations service’s and capabilities Coordinated several events for client organizations Managed website content using Web Content Management system Led PR activities, including media submissions and award nominations Managed 3rd party vendors From 2008 to 2009 (1 year) Sponsorship and Advertising Executive @ Provided consultation to partners on advertising strategy and the best ways to maximize their marketing budget Negotiated marketing partnerships with corporate and non-profit partners Developed new sponsorship strategy, revenue streams, and pricing models, achieving a 180% increase in corporate sponsorship Created web, radio, event, and promotional campaigns for partners, working with traffic department and advertising agencies to coordinate marketing campaigns Developed copy for marketing campaigns Conducted research using survey data and behavior analysis to develop segmentation for the fund raising department Developed new marketing collateral covering audience research, media kits, email blasts, presentations, and proposal formats Grew marketing partnerships for Chicago Amplified, an online audio archive of events hosted by Chicago’s premier cultural institutions Led updates of web content for Chicagopublicradio.org Managed fundraising drives and development Initiatives From 2006 to 2008 (2 years) Regional Sales and Marketing Manager @ Developed marketing plans for one of IBM’s X-series product and service line, generating over 20% each year for 6 consecutive years Analyzed industry trends and developed targeted marketing campaigns Developed marketing collateral (proposal templates, newsletters, and brochures), print ads, magazine inserts, and events Created promotional campaigns to generate new business, increasing cross sales by 10% while retaining profit margins Analyzed data to improve customer service strategy, resulting in a 12% increase in customer satisfaction Acted as Regional Product Liaison, communicating and executing corporate plans Developed training programs for account executives Led channel relationships, driving revenue through marketing partnerships and reselling agreements. Managed C-level relationships within Fortune 500 clients Led international project teams Awarded Leadership award in 2004, 2005 and 2006 for being in the top 2% of performers From 2000 to 2006 (6 years)

Bsc, Business Studies @ Aston University From 1996 to 2000 Kam Tang is skilled in: Email Marketing, Digital Marketing, Lead Generation, Market Research, Marketing Strategy, Product Marketing, Social Media Marketing, Online Advertising, Content Development, Web Content Management, Marketing Automation, Strategy, Social Media