Customer-centric and data-driven marketer with experience building consumer brands through social media and content + commerce strategy, integrated marketing, and technology. Cross-functional team player, strong communicator, mentor, mentee, and lifelong learner. Active advisory board member. Member of Outdoor Industries Women's Coalition (OIWC)..

Digital Marketing Director @ Leading the global digital strategy for Burton Snowboards. Working closely with Brand Marketing who defines Go to Market stories and aligning those stories based on the digital distribution channel for which they live. Key areas of focus are: acquisition of new customers, retention of existing customers, and attribution/ value creation of online marketing efforts. Focus on expanding digital presence with distribution of content and campaigns across all online channels of Burton.com, Social, Display, PPC, Email, Content Marketing. Development and execution of Burton’s online marketing that drive sales and supports key brand initiatives in both Direct and Wholesale digital channels. Working to build a "customer first" mindset in the organization. Working collaboratively with Marketing leaders, Sales, and Product. Leading a team of seasoned digital marketing professionals and external partners to identify and implement the strategies and tactics that support these goals. From September 2013 to Present (2 years 4 months) Social Partnerships Manager @ Lead NY Client Success team of strategists, analysts, and community managers responsible for managing relationships and workflow integrations of Oracle Social Cloud products (Saas). Working with teams and brand partners to create digital strategies that support brand goals and KPI's. The aforementioned technology integrations include legacy Oracle and former Vitrue, Collective Intellect, and Involver clients. Client list includes Fortune 100 and 500 in various verticals such as luxury retail, tech, action sports, CPG, healthcare and media. NBCSports, Colgate, Johnson & Johnson, Coach and American Express. From March 2013 to September 2013 (7 months) VP of Partnerships @ (Managing Partner) Conceptualized and created a monthly event with programming that connected a growing community of digital influencers in Brooklyn and beyond. Over 4 years the community grew from 400 - 11,000+ via advocacy and immersion in the NY tech scene. The brand was licensed to domestic and global regions to mirror community building established by the Brooklyn chapter. London, Ireland, Spain, Dallas, Boston and Los Angeles were participants. Built content and programming for 56 monthly (dd:SOCIAL) events, and conference-style event (dd:IMPACT). Managed and sold partnerships that aligned with brand and community.Worked closely with the brand to create integrated campaigns from concept to execution to drive client business objective ( awareness, attract young talent etc...) Management of Digital DUMBO brand across digital channels of email, social and web. Managing the daily relationship with external web development team. From April 2009 to March 2013 (4 years) Director of Client Relations @ The fundamentals of this job included relationship building and business development for the start-up digital agency. Hired as first account management team member to staff whilst managing new and existing clients. Responsibilities: Acquiring and maintaining relationships with clients: brands, agencies, and consultants. Client list: Burton Snowboards, Chase Bank, Ralph Lauren, The Home Depot, Comcast, Mutual of Omaha, Disney Digital Books, Tucker Max. Accountable for moving numerous project-based clients to retainers. Additional responsibilities: Contract negotiation and MSA/SOW preparation. In-depth understanding of platform features (API's) to best position and sell into brand client. Active participant in technical /creative brainstorm sessions. Strong B2B role managing agency relationships with WPP and Omnicom, Ogilvy, Saatchi & Saatchi, and Anomaly. *Promoted in December 2010 & awarded Employee of the Year for 2011 My role of organizer for Digital DUMBO was part of my responsibilities at Carrot Creative from April 2009 - April 2012. From April 2009 to April 2012 (3 years 1 month) Digital Media Instructor (spring semester 2011) @ Class: Self-Promotion in Digital Media Designed a custom curriculum to help final semester students create personal branding through digital channels. Developed custom training materials to educate students. Hosted all materials on a Tumblr for efficiency and easy of use. From January 2010 to May 2010 (5 months) Technical Account Manager & Marketing Support @ Client Management Responsibilities include relationship building, executing on cross sell opportunities, contract renegotiations, account optimization, monthly account strategy sessions and new technology deployments. Account revenue growth achieved by gaining understanding of business objectives and suggesting methods to optimize campaigns utilizing Exchange derived best practices and solutions. Initiated monthly data summary of exchange traffic for top ten countries to optimize growth opportunities for clients Marketing Responsibilities Created and designed first edition of quarterly client newsletter “The Right Meteor.” Responsibilities for newsletter included gathering content, editing, writing HTML , and distribution to internal and 1000+ customer base. Responsible for writing content on new product releases to display on corporate homepage. Redesign of internal corporate Wiki to ensure optimal organization and navigation. Collaboration with corporate marketing and product team for client communication of new advertising platform. From March 2008 to February 2009 (1 year) Communication Specialist @ Responsible for representing the ANA brand through a content initiative including book production, writing white pages and weekly client newsletters. Social marketing initiatives included blogging, ANA Facebook page, and video content for events. Managed Digital Bookstore Managed P&L for a $250,000 book publishing business. Editor/publisher for 14 ANA publications consisting of leading industry information. Executed marketing campaigns around the books resulting in 15% boost in sales. Single-handedly transitioned book business from a brick and mortar to print-on-demand service. This solution created operational efficiencies and significant cost savings. Content Creation Production of over 50 piece of original syndicated or branded revenue-generating content. Responsible for the creation and distribution of weekly content rich emails where creativity is required, newsletter Copy writing for ANA homepage and bookstore webpage within content management system. Content Analysis Responsible for analyzing business data in order to discover and understand historical patterns. Tracking email open-rates/click through rates providing a monthly report to Director of Communications. **Promoted from Assistant Communications Manager to Communication Specialist in 9 months. From June 2005 to March 2008 (2 years 10 months)

Bachelor of Arts (BA), English @ Saint Anselm College From 2001 to 2005 Bachelor's degree, Foreign study @ Bond University, Queensland Australia From 2004 to 2004 Kaitlin Cameron is skilled in: Social Media Marketing, Digital Strategy, Social Media, Digital Marketing, Digital Media, Integrated Marketing, Online Advertising, Blogging, Advertising, Facebook, Copywriting, New Media, Marketing, Social Networking, Email Marketing