Justin is a proven strategic leader with a 20-year history of building powerful brands and delivering strong business results. As CMO at Quaker, he modernized a 137 year-old brand that had lost relevancy. He led a major brand overhaul of the $2.7B portfolio which invigorated the core through a strategic segmentation, media investment in digital, social and mobile marketing, and new analytical capabilities to improve media ROI. Retail execution was a critical element where he led assortment optimization, improved merchandising to increase sales lift, and revised planograms in-store. He tripled sales from innovation, led by Quaker Real Medley's, awarded the annual Chairman's Award as Best New Product in PepsiCo. At Frito-Lay, Justin led the charge to ignite stagnant sales of the flagship Lay’s brand. At the time, childhood obesity was a timely topic and Lay’s was widely considered the poster child for junk food. He changed Lay's brand perception from an irresistible indulgence to a permissible pleasure made of simple ingredients. The Lay's Locally Grown Campaign drove consumers to see Lay’s in a fresh light and galvanized the sales organization to execute at retail. Lay's posted consecutive years of double-digit growth, a first in brand history, and Justin was recognized as a Brandweek Marketer of the Year.

EVP & Chief Marketing Officer @ From June 2015 to Present (7 months) Dallas/Fort Worth AreaChief Marketing Officer @ Chief Marketing Officer, Quaker North America, 2012-2015 Vice-President, Frito-Lay, 2007-2011 Director of Innovation, Frito-Lay, 2006 From 2006 to 2015 (9 years) Marketing & General Management @ From 2000 to 2005 (5 years) Brand Management @ From 1995 to 2000 (5 years)

Master of Business Administration (MBA) @ Wake Forest University - Babcock Graduate School of Management From 1993 to 1995 Bachelor of Science (B.S.), Economics @ Penn State University From 1987 to 1991 Justin Lambeth is skilled in: Brand Management, Customer Insight, Marketing, Shopper Marketing, Marketing Management, Food, Brand Architecture, Sales, FMCG, Consumer Products, Brand Equity, Segmentation, Leadership, Innovation, Brand Development Strategy