Julie Perrigan's Email Addresses & Phone Numbers

📖 Summary

Julie Perrigan is an experienced Digital Marketer who specializes in Paid Search, SEO and Social; she is an expert at building holistic strategies to solve complex digital marketing problems. With more than 5 years’ experience, she has worked on a variety reputable brands including Kaiser Permanente, ConAgra Foods, NorthShore University Health System, Sports Authority and Allstate Motor Club. As a Media Director at Performics, she manages the paid search strategy for various lines of business. She oversees cross-channel digital accounts, ensuring client’s business goals and objectives are met through strategic oversight and flawless implementation—ultimately leading to a more efficient and profitable business. Julie keeps a pulse on industry trends, new tactics and innovative strategies so that she’s always offering first in class expertise to her clients & team. But when she’s not at the office, you can find her exploring Chicago with her adorable dog, HerbertMedia Director @ •Implement strategic plans for Paid Media with strategic oversight cross-channel •Interface with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients •Develops a complete understanding of each client’s goals, markets, needs and expectations of performance •Develops strategic paid media plans to meet client’s goals and exceed their expectations •Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations •Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions •Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives •Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction From March 2014 to Present (1 year 8 months) Greater Chicago AreaSenior Manager, SEO and Social @ •Strategically manage a cross-brand SEO and Social department ensuring a productive, profitable and results driven team •Define and develop the SEO and Social Media Strategy, in line with the overall Marketing Strategy and objectives of multiple brands. •Collect, review and analyze data to identify and solve complex SEO and Social problems for current and prospective clients •Collaborate with teams to develop influencer programs and build an active brand ambassador network to spread the word about clients •Define KPI’s for measuring the impact of SEO and social media, and analyze, review and report on effectiveness of campaigns •Draft statements of work and contracts, identifying strategy, allocating budget, hours and timelines •Create presentations to explain technical information to clients From April 2013 to February 2014 (11 months) greater chicago areaSEO Manager @ •Strategically manage a cross-brand SEO department ensuring a productive, profitable and results driven team •Collect, review and analyze data to identify and solve complex SEO problems for current and prospective clients •Develop, manage and execute online marketing strategy to increase ROI for national and international clients •Research and resolve HTML code, link architecture and navigation issues •Perform extensive keyword research using 3rd-party software, web analytics data, and competitive analysis •Ongoing quantitative analysis of keywords, page rank, site position and monthly analytic reporting •Generate and analyze weekly and monthly reports and case studies on client successes •Draft statements of work and contracts, identifying strategy, allocating budget, hours and timelines •Create presentations to explain technical information to clients From April 2012 to April 2013 (1 year 1 month) Chicago ILSenior Internet Marketing Consultant @ •Identify and implement strategies for increasing site traffic through organic search listings •Research and resolve HTML code, link architecture and navigation issues •Researching keywords using external and internal tools •Ongoing quantitative analysis of keywords, page rank, and site position •Interact with copywriters and web service managers to optimize copy and landing pages for Search Engine Marketing •Directly manage a team of three people in the SEO department From August 2011 to April 2012 (9 months) Greater Chicago AreaInternet Marketing Consultant @ •Manage and execute online marketing strategy •Researching keywords using external and internal tools •Ongoing quantitative analysis of keywords, page rank, and site position •Identified and obtained linking opportunities for clients From January 2011 to August 2011 (8 months) Greater Chicago AreaMPA, International Public Management @ DePaul UniversityBA, Legal Studies @ University of Tennessee-Knoxville Julie Perrigan is skilled in: SEO, Microsoft Office, Web Analytics, SEM, Public Speaking, Editing, Leadership, Strategy, Nonprofits, Management, Data Analysis, Analysis, Copywriting, Online Advertising, Social Media, PPC, Digital Marketing