Experienced and proven online & digital product marketing specialist operating at the intersection of technology, product and design. I specialise in shaping, influencing and building audience facing and enabling products in an agile and user-centred fashion. Acute awareness of commercial, technical, marketing and industry considerations and experienced at using this broad knowledge to develop & deliver NPD in the digital space - delivery, implementation & ongoing optimisation. Extensive experience and thought leadership in: usability testing, audience insight, A>B testing, competitive analysis, agile methodologies and adept at leading & building consensus to deliver in complex matrix environments. I have played a pivotal role in the growth of dynamic organisations across multiple service channels within the digital space. Expertise: • E2E product management (5+ years) • Marketing and commercial nous (7+ years) • People and stakeholder management (4+ years) • Deep digital capabilities and experience i.e. SEO, social, analytics (6+ years) • Cross-functional management (4+ years) • Agile project and programme management (2 years) • Supplier procurement and third-party supplier management (2+ years)

Digital Product Development Manager @ Responsible for delivering best in class solutions across all digital platforms - e.g. Desktop, Tablet, Mobile, while contributing to digital strategic goals to drive revenue growth and grow the digital capability of the business. Management of a suite of 230 public facing and secure (e-commerce) websites with particular focus on delivering market-leading products tailored to the consumer that enhance overall UX for B2C audiences. Key: • Perm role • Development of new products (inc. tools and content) tailored to the customer base • Manage technical optimisation to drive SEO and maximise visibility and brand presence • Driving traffic, and ensuring UX is optimised to help generate conversion (visitor and lead) • Delivering UI and UX initiatives for responsive and mobile app technology (mobile, tablet) • Develop, support and manage agile project plans, digital content and website developments • Implement digital strategy and growth plans • Define and plan critical steps in the product lifecycle using market research data • Building business cases through supporting evidence using real-time multivariate testing methods • Manage the overall critical path, internal, agency and stakeholders relationships • Ensure a consistent and on-brand tone of voice for client-facing offline and digital content • Work with stakeholders to identify content and asset requirements for digital channels • Ensure all activity has an innovative approach, with a focus on delivering a ROI • Working alongside sectors ensuring digital initiatives follow best practice • Market research, competitor research and benchmarking • Monitor digital expenditure, negotiate contractual terms on projects • Curate and manage the lifecycle of existing content • Managing content executives for product planning and execution • Reviewing and unifying all content for both online and offline collateral From July 2014 to Present (1 year 6 months) Digital Marketing Content Manager @ Ensuring effective design and implementation of industry leading online functionality while ensuring mutual understanding on content structure and workflows. Communicating upward to senior management, internally to project teams and peers as well as extensively to clients to drive digital change. Responsible for supporting the delivery of a new E2E consumer platform; introducing a public facing and e-Commerce website across a suite of 230 corporate websites. Key: • Perm role • Managing internal and external stakeholders for product planning and execution • Delivering compelling and engaging content across the business landscape • Leading a digital team to deliver online digital content and marketing campaigns • Reviewing all content used for both online and offline collateral • Aligning all offline and online content in a coherent and client focussed manner • Developing content for emails, social media and delivering content to main sites • Overseeing all aspects of project delivery surrounding the production of tailored content • Owning operations and developing social media strategies for roll out • Providing in-depth analysis and insight using Google Analytics and Webmaster Tools • Improving SEO and Google page indexing • Assisting the wider marketing function From May 2013 to July 2014 (1 year 3 months) Manchester, United KingdomDigital Content Producer @ Responsible for the day-to-day management of all brand pages, achieving balance between delivering engaging client content and offering a frictionless route to direct services. Working alongside both Acquisition and Retention Managers my role was critical to achieving a seamless client experience across www.mind.org.uk Key: • Contract role • Managing existing content while overseeing the development of new content • Identifying key events and content that can be developed and optimised to improve conversion • Setting schedules and taking ownership of updating new content • Ensuring content is correct, up to date and compliant • Applying styles (headings, bulleted lists, tables, etc.) • Optimising online activity through SEO good practice From January 2013 to May 2013 (5 months) Manchester, United KingdomDigital Content Producer @ Responsible for delivering best-in-class digital products across multiple propositions for the business, enhancing user design, feel and experience across the digital framework, ensuring focusing on quality, appearance, usability and functionality. Key: • Contract role • Gathering content from various sources • Entering content in new systems • Ensuring content is search engine maximised in terms of SEO • Managing lists in Excel • Assigning images and metadata • Schedule workflow and production tasks for optimum efficiency • Liaising with stakeholders • Coordinating, collating, and updating day to day web content feedback from users • Managing relationships across channels From April 2012 to December 2012 (9 months) London, United KingdomDigital Content Producer @ Responsible for managing brand communications through digital channels, setting up and executing a vision, developing brand presence, tracking online and delivering a company voice. I played a key part in managing the company website. Key: • Contract role • Developing articles, improving SEO, web copy, images, video, tools • Proposed new designs for the uability of content • Managing online branding, communications • Planning multi-channel media activity including, web, e-commerce • Responsible for the smooth running and completion of projects From March 2012 to April 2012 (2 months) Manchester, United KingdomDigital Marketing Executive @ Responsible for supporting all external marketing content initiatives across online and digital formats including blog posts, social media content, web content, and emails, while delivering effective web content in line with best practice and incorporating relevant new technologies and trends. • Contract role • SEO best practice • Copywriting and HTML • UX design and rich media (video, animation) • Planning and executing effective marketing campaigns across multiple channels • Ensuring high-quality product detail pages • Working with vendors to optimise operational processes and fundamentals From January 2012 to March 2012 (3 months) Digital Marketing Executive @ Responsible for managing digital communications channels and social media channels, working closely with internal and external stakeholders to coordinate site content, whilst using web governance and metrics tools to help manage and refine digital content. • Contract role • Coordinate digital content updates across departments • Help define and implement a system to correlate and organise content updates for CMS • Ensure all web content follows current SEO best practices • Align offline literature with online content for accuracy and consistency • Work with redevelopment steering groups to define content and taxonomy strategies From October 2009 to July 2010 (10 months) Manchester, United Kingdom

Business, Management, Marketing, and Related Support Services @ University of Canberra From 2004 to 2007 Julian McClung is skilled in: Digital Media, Product Development, Digital Marketing, E-commerce, Brand Awareness, Content Strategy, Project Management, Digital Production, Technical Leadership, Digital Strategy, SEO, Email Marketing, CRM, Social Media, Data Analysis