Creative, pro-active, self-motivated and results oriented internet marketing professional.
Well skilled Internet Marketing and Business Development professional with over 12 years of Marketing in Fortune 500 Companies, Internet ventures and Media Agencies.
Diverse background and skill sets in Advertising, Marketing, Internet Ventures and Consumer Goods Industries.
Current focus is on Online Advertising: Online Media, Search Engine Marketing (SEM/SEO), Social Media and Performance-based Marketing.
Specialties: Varied and well rounded experience in Online advertising.
Experience: Internet Marketing, Online Advertising, SEO / SEM Strategy and Optimizing, Affiliate Marketing, Social Media and Sales Management.
Strong web-technologies understanding.
Digital Marketing Director, Latin America @ From June 2014 to Present (1 year 7 months) Greater Los Angeles AreaRegional Digital Director, Latin America @ From July 2009 to June 2014 (5 years) Miami/Fort Lauderdale AreaOnline Marketing Director, Latin America @ > My responsibilities include drafting interactive strategy for clients such as HP, L’Oreal, Renault and Qantas both on local and regional reach; managing and overseeing all online media regional planing and buying.
> Responsible for online creative executions and production operations.
> Lead a team of media planners, search engine specialist, and traffic managers; reporting directly to ZenithOptimedia's Latin American CEO. From April 2008 to July 2009 (1 year 4 months) Buenos Aires, ArgentinaOnline Media Manager @ > Oversaw all Media Planning/Buying, Search Engine Marketing (including Paid Search and SEO), Affiliate Marketing and Ad Trafficking for advertising clients such as Dell, Microsoft, Cisco, HSBC, Sony and Terra, among others.
> Managed and oversaw all media planning/buying and online demand generation strategy for Dell Latin America. (Dell is one of the Top-5 online advertisers in the region - including Brazil).
> Serve as the in-house online expert and liaison between marketing executives and clients, in online advertising components to achieve successful online marketing strategies.
> Lead the team of media planners, search engine specialists, traffic managers, media analysts and affiliate managers in developing successful online media strategies and plans for Fortune 500 clients; reporting directly to the President of the agency. From September 2007 to April 2008 (8 months) Performance Marketing Coordinator @ > Responsible for executing Performance-based Strategies that drive traffic, qualified leads and maximize ROI for Latin3's global clients such as Cisco Systems, Dell Computers, Google, Microsoft, Terra and Cingular, among others.
> Search Engine Marketing optimization team coordination. From February 2007 to September 2007 (8 months) Senior Product Manager @ > Responsible for executing product business and online marketing strategy.
> Responsible for product & features development, product brand communication, sales & marketing strategy development, product distribution & partnerships, as well as, the optimization of the consumer experience.
> Lead and coordinate sales and product marketing team (4 people). From March 2005 to January 2007 (1 year 11 months) Sales (YP) @ > Responsible for developing the first Category Management project on the traditional distribution channel, within the biggest Argentine wholesaler. Responsible for developing and implementing POS Marketing activities and promotions.
> Coordination of the account merchandising team.
> Responsible for developing, planning and implementing a price control project within the traditional channel. From July 2003 to March 2005 (1 year 9 months) Sales & Marketing Assistant @ > Responsible for Market Intelligence for the Plastic sectors.
> Demand forecasting, market indicators follow-up and commercial support to the front-end. From July 2002 to July 2003 (1 year 1 month) Marketing Trainee @ > Marketing trainee for online marketing strategies development. From September 2001 to December 2001 (4 months) Marketing Assistant @ From September 2000 to September 2001 (1 year 1 month) Product Analyst @ From March 2000 to September 2000 (7 months)
Master, Marketing @ Universidad de 'San Andrés' From 2003 to 2004 Master, International Business @ Grenoble Ecole de Management From 2002 to 2002 Lic, Business Administration @ Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires' From 1997 to 2001 Juan Bongiovanni is skilled in: Media Planning, Media Strategy, Online Advertising, Ad Networks, Affiliate Networks, Ad Exchanges, Audience Segmentation, Organic Search, Affiliate Programs, Online Operations, Digital Agency, Advertising Agency, Digital Media, Media Buying, SEO
Websites:
http://www.suckthismandarin.com,
http://www.netflix.com