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Joyce Lee

Trader @ MiQ

Digital Marketing Professional

Long Island City, New York

Ranked #701 out of 14,029 for Trader in New York

Section title

Joyce Lee's Work Experience

MiQ

Trader

July 2018 to March 2019

New York, New York

Xandr

Associate Director, Trading

Greater New York City Area

360i

Senior Media Manager, Programmatic

January 2017 to February 2018

New York, New York

Joyce Lee's Education

Baruch College

2009 to 2010

Syracuse University

Bachelor of Science, Advertising, Economics

2010 to 2013

Joyce Lee's Professional Skills Radar Chart

Based on our findings, Joyce Lee is ...

Engaging
Individualistic
Planned

What's on Joyce Lee's mind?

Based on our findings, Joyce Lee is ...

59% Left Brained
41% Right Brained

Joyce Lee's Estimated Salary Range

About Joyce Lee's Current Company

MiQ

Frequently Asked Questions about Joyce Lee

What company does Joyce Lee work for?

Joyce Lee works for MiQ


What is Joyce Lee's role at MiQ?

Joyce Lee is Trader


What is Joyce Lee's personal email address?

Joyce Lee's personal email address is jo****[email protected]


What is Joyce Lee's business email address?

Joyce Lee's business email addresses are j****[email protected], and j****[email protected]


What is Joyce Lee's Phone Number?

Joyce Lee's phone (212) ***-*120


What industry does Joyce Lee work in?

Joyce Lee works in the Marketing and Advertising industry.


About Joyce Lee

📖 Summary

Trader @ MiQ From July 2018 to March 2019 (9 months) New York, New YorkAssociate Director, Trading @ Xandr Greater New York City AreaSenior Media Manager, Programmatic @ 360i Clients: Shiseido Group, Fossil, Hudson’s Bay Company, Ben & Jerry’s, Ralph Lauren, CubeSmart, NOLA Tourism• Oversee campaign setup, performance and optimization of programmatic campaigns to ensure pacing and performance meet or exceed KPI goals• Plan full programmatic campaign cycle from brief to launch across all accounts with a full funnel approach• Collaborate with media and data partners for planning, campaign optimizations, and innovation• Manage a team of programmatic buyers; provide trainings and feedback to ensure they excel in their position with the resources to execute successful campaigns• Develop standardized workflows and documents for efficient campaign management within the team• Support larger media teams in identifying opportunities and delivering recommendations to clients• Deliver reporting needs on current performance and insights to find opportunities in driving results From January 2017 to February 2018 (1 year 2 months) New York, New YorkAnalyst, Automated Trading @ Xaxis Clients: Revlon, Indeed.com, Allergan, American Airlines, Abbott, Shea Moisture, Sargento• Manage setup and execution of campaigns totalling $12MM in programmatic spend• Test and utilize internal backend technology within DSPs to ensure each bid is effectively valuedto meet performance and GroupM viewability standards• Optimize campaigns to meet KPIs and budgets in accordance to client strategy and objectives• Advise account teams on pricing and inventory feasibility for future campaigns• Troubleshoot creative and technical issues with product, ad ops, and account teams• Create a new workflow to bridge the disconnect between Trading and Creative teams From October 2015 to January 2017 (1 year 4 months) Digital Assistant Media Planner @ MediaCom Subway® Restaurants• Planned month-long campaign alongside client and creative agency• Analyzed DFA and site reporting for wrap-up report on March Madness campaign• Pulled DFA reports to QA campaign launch and recommend optimizations• Communicated with partners, Ad Ops, and planners to execute successful campaign• Provided POV on plans to align with key events in 2014 FIFA World Cup™• Trafficked creative to placements based on media plan for a timely launch• Coordinated with internal and client finance contacts during billing process From September 2013 to August 2014 (1 year) Media Planning Intern @ Universal McCann • Gathered observations and insights through various studies for media planning team for new business pitches• Provided recommendation on sports and music properties to supervisor for liquor brand• Updated sixty slide Hispanic consumer landscape deck with relevant demographic changes in the U.S. population• Researched over ten liquor brands on sponsorship events to gage competitors’ efforts within the Hispanic consumer market• Developed a mock-media plan for a skincare brand using DRTV, magazine, digital, paidsocial, events marketing, and sponsorship touchpoints From June 2013 to August 2013 (3 months) Greater New York City AreaAccount Management Intern @ Goodby, Silverstein & Partners • Led a troubleshooting project with a community management role for SONIC’s “The Great Skeedaddle” Facebook application• Addressed 500+ Facebook application users on promotion concerns• Presented the potential growth of a non-traditional franchisee initiative within the QSR landscape to account management team• Assisted with the day-to-day communication between creative agency, media agency, and client From June 2012 to August 2012 (3 months) San Francisco Bay AreaCommunications Assistant @ Connective Corridor • Updated website twice a week with events happening in the local community• Acted as a point-of-contact for forty cultural venues for updated event information• Utilized various social media networks (WordPress, Facebook, Twitter) to connect Syracuse University with the community From October 2010 to May 2012 (1 year 8 months) Public Finance Intern @ Standard & Poor's • Collect data from previous credit ratings to update current reports• Archive bond deals into the database to provide an efficient management tool• Create charts through Excel to give a visual on bond forecasts• Attend committee meetings to close bond deals• Produce memos from weekly committee meetings for analysts to use as reference From July 2009 to August 2010 (1 year 2 months) Associate, Digital Activation @ Dentsu Aegis Network Reckitt Benckiser• Plan 2015 and 2016 campaigns across several powerbrands within RB portfolio• Manage retailer media relationships with Amazon and Wal-Mart across RB portfolio• Spearhead partner and client communications for e-commerce initiatives• Negotiate plans ranging from incremental initiatives to larger partnerships• Execute campaigns within programmatic, custom content, and amplification channels• Recommend in-depth influencer programs leveraging top-tier talent and social extensions• Collaborate with planning, strategy, social, and analytics team to address client needs From September 2014 to October 2015 (1 year 2 months)


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In a nutshell

Joyce Lee's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Judging (J)

Average Tenure

0 year(s), 11 month(s)

Joyce Lee's Willingness to Change Jobs

Unlikely

Likely

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