Retail business development leader that exceeds sales and gross margin plans through precise execution of an innovative assortment strategy and aggressive marketing campaigns. Excellent negotiator with vendor partnerships that deliver the best price/value merchandise mix in the market place. Strong understanding of industry trends and the ability to translate them into private label merchandise for the core customer. Strong leader that develops associates through coaching and mentoring. Global product sourcing experience with travel to Indonesia, Turkey, and India.

Senior Director of Marketing @ From March 2013 to Present (2 years 10 months) Director of Planning & Forecasting @ From July 2012 to Present (3 years 6 months) Director of EDI, Inventory Manager, Replenishment Buyer @ From September 2011 to July 2012 (11 months) Purchasing Department/ New Product Development Team/EDI @ From January 2011 to August 2011 (8 months) Ski Clothing and Accessory Buyer @ Drove Sales and Profits through targeted advertising. Developed corporate sales and gross margin plans. Pioneered weekly buying seminars. Coached and mentored 5 buyers, 2 assistant buyers, and 2 planners. Penetrated e-commerce business by increasing initial internet orders to avoid stock outs in peak selling months. From July 2008 to February 2009 (8 months) V.P. of Product Development & Design, V.P. of Domestic Sales @ Directed product sourcing in Turkey, Indonesia, and India. Partnered with the design team to forecast trends, ensure proper fit and quality, evaluate cost savings, select textiles, and approve lab dips, Communicated with the production team to manage lead times and deliveries. Negotiated catalog space and page allocation with A.B. Lambdin, Casual Living, and Potpourri. Effectively drove sales and R.O.I. through inventory replenishment, brand positioning, and targeted customer marketing. From February 2000 to May 2007 (7 years 4 months) Divisional Merchandise Manager @ Primary responsibilities included; sales, marketing, profit, turnover, product selection, vendor management, inventory control, and pricing. Introduced brand positioning & development. Consistently exceeded sales goals by double digits every year over a 5 year period. Maintained between 54-56% gross margin From August 1993 to February 2000 (6 years 7 months) Senior Dress Buyer @ Established Strawberry Fields as a test company in the New York and California ready to wear market. Sales increased by $3 million in the first year. From September 1986 to March 1988 (1 year 7 months) Jacksonville, Florida AreaInternational Buyer, Designer Handbags, and Jewelry, Director of Merchandising @ Planned and executed a $50 million budget. Collaborated with the Gucci Family to develop store within a store handbag concept. Rolled out the program to all stores within one year. From July 1985 to September 1986 (1 year 3 months) Miami/Fort Lauderdale AreaDivisional Merchandise Manager @ Multiple promotions. Cosistently exceeded retail plans. Dress Buyer (1981-1983), Sportswear Buyer (1983-1984), D.M.M (1984-1985) From November 1981 to July 1985 (3 years 9 months) Greater Pittsburgh Area

Certification, Microsoft Office @ Florida Atlantic University From 2010 to 2010 Fashion Design @ Art Institute of Fort LauderdaleB.S., Fashion Merchandising @ Florida International University Joyce L. is skilled in: Merchandising, Retail, Inventory Control, Apparel, Fashion, Assortment, Forecasting, Product Development, Real Estate, Sales, Marketing, Inventory Management, Purchasing, Merchandise Planning, Management