Marketing Manager at Moreland University
Baltimore, Maryland Area
University of Miami UOnline
Senior Digital Marketing Specialist- SEO and Website Management
August 2015 to July 2017
The Johns Hopkins University - Carey Business School
Executive Ed Marketing Specialist
Laureate Online Education
Senior Digital Marketing Specialist
August 2015 to September 2018
Search Marketing Analyst
February 2014 to August 2015
Digital Marketing Consultant
April 2012 to September 2013
Enterprise Holdings Inc.
June 2011 to May 2012
Pennsylvania Housing Finance Agency
December 2010 to June 2011
Harrisburg, Pennsylvania Area
Prime Rate Funding Group
October 2004 to August 2006
Washington, District of Columbia, United States
September 2018 to December 2018
What company does Joshua Guerin work for?
Joshua Guerin works for University of Miami UOnline
What is Joshua Guerin's role at University of Miami UOnline?
Joshua Guerin is Senior Digital Marketing Specialist- SEO and Website Management
What industry does Joshua Guerin work in?
Joshua Guerin works in the Staffing and Recruiting industry.
Senior Digital Marketing Specialist- SEO and Website Management @ University of Miami UOnline From August 2015 to July 2017 (2 years) Executive Ed Marketing Specialist @ The Johns Hopkins University - Carey Business School Senior Digital Marketing Specialist @ Laureate Online Education Manage online media suppliers and strategies across various digital channels such as SEM, Social, and Display advertising. Coordinate and manage SEO strategic initiatives, analyze, review and implement changes to increase website search rankings.•Recommend and develop effective digital acquisition strategies for securing high quality prospective student leads•Work closely with agencies and internal teams in the development and execution of effective lead generation campaigns that surpass key performance indicators•Monitor and optimize media buys to approved spending levels and provide targeted spend and lead levels•Manage and execute implementation of SEO and SEM strategy•Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific•Experienced in quantifying the SEO impact and performance with a strong understanding of technical SEO such as: canonicalization, sitemaps, meta-data and site speed•Responsible for increasing search ranking across multiple pages of content including internal site architecture enhancements, external link-building campaigns and indexation •Manage WordPress implementation process including: backlog, monthly sprints and deadlines•Lead and manage website CRO efforts for both lead generation and brand site•Analyze and manage social media buying strategy across multiple social channels•Manage ongoing social media presence by generating and posting relevant, creative, and engaging content for prospect and current students From August 2015 to September 2018 (3 years 2 months) Baltimore, MarylandSearch Marketing Analyst @ TEKsystems Responsible for the implementation of organic and paid search optimization tactics across various websites including, content and keyword optimization, linking and localization strategies, and other SEO techniques including but not limited to:•Assisted in managing relationships with digital marketing agency and vendors•Work closely with the Sitecore development team to assure proper back-end code implementation•Manage strategy and execution of SEO including content management projects in various formats •Monitor SEO performance and adapt as necessary•Monitor, manage and optimize digital advertising initiatives across various channels including Google AdWords, Facebook, LinkedIn, Indeed and other ad networks and job boards•Responsible for managing monthly performance analysis and corresponding reporting to include website performance, email performance, PPC performance, and ROI. . From February 2014 to August 2015 (1 year 7 months) Hanover, MarylandDigital Marketing Consultant @ Vocus Marketing and PR Consultant •Building, growing, and guiding online communications for B2B and B2C organizations• Develop effective social media campaigns to further the advancement of companies and products•Provide companies with brand development, web site traffic growth, SEO, and advertising. •Helped develop brand strategy •Strategic Consulting, including business plan & sales strategy development•Facilitate organizations with the creation of press releases and keyword optimization•Research and analyze candidates’ business marketing strategies•Implement a complete online marketing and PR strategy with a strong ROIMid-Market Sales Executive•Facilitating B2B and B2C organizations between 5 million and 750 million in revenue with marketing and PR software to foster their online campaigns.•Investigate and understand the internal business processes of potential clients; and strategize, present and demonstrate a tailored technology solution.•Develop and implement strategic sales plans, analyze results and develop improvement plans•Analyze online marketing strategies •Ability to effectively develop and deliver a customer focused presentation designed to articulate products and services and how they will be delivered and maintained.•Consultative, solution-based sales methodology From April 2012 to September 2013 (1 year 6 months) Beltsville,MDManagement Assistant @ Enterprise Holdings Inc. • Responsible for car sales, rental sales, daily branch operational management, customer satisfaction ratings, and marketing to key accounts • Accountable for increasing operating profits and decreasing branch expenses• Top 20 sales and marketing performer three months in a row in the southern region• Responsible for facilitating new sales and marketing strategies to increase local and regional accounts From June 2011 to May 2012 (1 year) Marketing Coordinator @ Pennsylvania Housing Finance Agency • Facilitated the Director of Marketing and Communications with daily marketing and PR strategies •Planned meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists• Prepared marketing reports by collecting, analyzing, and summarizing data• Kept promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt• Helped implemented marketing and advertising campaigns for various offsite projects• Assisted in the creation of the design marketing program for the 2011 Commonwealth of Pennsylvania Housing Forum• Project leader for the creation of the Around the House monthly e-newsletter• Generated new marketing strategies to promote the PAHousingSearch.com website throughout the whole state of PA on a set budget• Helped create graphics, programs and Power Point presenations for the 2011 Housing Forum•Produced a media database with over 600 contacts From December 2010 to June 2011 (7 months) Harrisburg, Pennsylvania AreaMortgage Director @ Prime Rate Funding Group • Implemented new marketing strategies and programs to increase monthly revenue• Secured new accounts with over $120,000 in settlement closings• Generated 75 plus leads a month for new business• Maintained an active sales pipeline within the MD and PA regions• Evaluated credit ratings and determined liabilities and risks• Experienced in pre-funding auditing programs and loan origination systems From October 2004 to August 2006 (1 year 11 months) Marketing Manager @ Moreland University Washington, District of Columbia, United StatesMarketing Consultant @ Allegis Group From September 2018 to December 2018 (4 months) United States
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 6 month(s)
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