Strategic marketer and brand builder. Passionate about brands, consumer behaviour, customer experience and how digital and data are evolving the relationship among the three. 17+ years of client and agency experience in industries such as telecommunications, automotive, pharmaceutical and on brands such as Virgin, MINI, TELUS and Viagra. Strong leadership skills with the ability to motivate and
Strategic marketer and brand builder. Passionate about brands, consumer behaviour, customer experience and how digital and data are evolving the relationship among the three. 17+ years of client and agency experience in industries such as telecommunications, automotive, pharmaceutical and on brands such as Virgin, MINI, TELUS and Viagra. Strong leadership skills with the ability to motivate and focus large cross functional teams with heavy workloads through high-pressure scenarios calmly, efficiently and with integrity.
Managing Director @ Leading a team of strategic, creative and passionate people to build the most irresistible brand in the country.
Responsible for developing and guiding the Canadian brand strategy used to execute the digital and physical customer experiences. Overseeing all aspect of the marketing communications mix to drive the acquisition and retention of Virgin Mobile Members. Managing the annual capital investment and monthly Virgin brand royalty fee. Public spokesperson for the company, owner of the Virgin Enterprise relationship and Member of the Virgin global brand council. From August 2013 to Present (2 years 5 months) Director - Advertising, Web & Social Media @ Was responsible for managing the transition from traditional to digital.
Three areas of focus.
1) Social Media - developing and implementing a social media strategy for all of Bell Canada across care, sales & marketing. Elements include: strategy, analytics, content, resourcing & training.
2) Digital Marketing - leading the integration of the digital channel into Marketing Communication campaigns for Bell Mobility. Elements include, management of Bell.ca, SEO/SEM, online, mobile and social marketing.
3) Mass Advertising - responsible for leading the development of national advertising plans for Bell Mobility. Elements include media and creative for TV, Outdoor, Print, Radio, and any other appropriate advertising vehicle that emerges. From November 2009 to August 2013 (3 years 10 months) Director, Customer Communications @ Was responsible for leading and implementing a multi-phased communication strategy to support both brand and commercial launches. Also responsible for working with design agencies to develop the brand's visual identity and a unique store design that delivered on the WIND customer experience. From January 2009 to October 2009 (10 months) Director, Marketing Communications @ Was responsible for playing a lead role in the development and implementation of TELUS’ mobility marketing strategies and ensured all communication elements developed align with the TELUS future friendly philosophy across all aspects of advertising, design, direct response, in store, and online. Mentored and inspired a team of up to 21 team members. From August 2006 to January 2009 (2 years 6 months) Manager, Brand & Advertising @ From April 2003 to July 2006 (3 years 4 months) Account Director @ Launched both the MINI and Viagra brands in Canada. Responsible for fostering an environment for creative ideas, developing annual communication plans, client presentations, executing fully integrated campaigns and consulting partner agencies on brand foundation. Elements included Brand Development, Research, Advertising, Events, PR, Online, Direct Response, In-Retailer promotions and Design related elements. From October 2002 to April 2003 (7 months) Account Manager @ From July 2000 to September 2002 (2 years 3 months) Account Executive @ From April 1998 to June 2000 (2 years 3 months) Newspaper Delivery @ I'm sharing my first job to show the development of my career path in hopes that it will be helpful to youth who don't see themselves moving forward from their current circumstance. From January 1987 to September 1987 (9 months)
Joseph Ottorino is skilled in: Digital Marketing, Integrated Marketing, Marketing Strategy, Marketing Communications, Strategy, Brand Development, Advertising, Management, Direct Marketing, Social Media Marketing, Social Media, Marketing, Digital Strategy, Mobile Devices, Telecommunications
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