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Joseph Epstein

Senior Vice President Marketing

Content Marketing | Digital First | Brand Builder | Collaborative Leader | Apple | Warner Bros | Fox | Sony | MBA

Los Angeles, California, United States

Section title

Joseph Epstein's Email Addresses & Phone Numbers

Joseph Epstein's Work Experience

Machinima

Senior Vice President Marketing

April 2015 to Present

Greater Los Angeles Area

Landmine Spring Advisory Services, LLC

Principal

November 2013 to Present

20th Century Fox

Senior Vice President, Digital Marketing Strategy

November 2012 to November 2013

Joseph Epstein's Education

Georgetown University - The McDonough School of Business

MBA Marketing Strategy

1997 to 1999

University of Michigan

B.A. Organizational Communications

1990 to 1994

Joseph Epstein's Professional Skills Radar Chart

Based on our findings, Joseph Epstein is ...

Practical
Motivational
Talkative

What's on Joseph Epstein's mind?

Based on our findings, Joseph Epstein is ...

44% Left Brained
56% Right Brained

Joseph Epstein's Estimated Salary Range

About Joseph Epstein's Current Company

Machinima

-- Oversee all aspects of marketing including the Machinima brand positioning, publicity, social, Sales/Business Development strategy and the launch of tentpole programming for our global gamer and fandom audience. -- Accountable for the company’s brand expansion onto various OTT and mobile platforms including Sony Playstation Vue, Comcast Watchable, Verizon Go90, Vessel, Victorious mobile app and many others....

Frequently Asked Questions about Joseph Epstein

What company does Joseph Epstein work for?

Joseph Epstein works for Machinima


What is Joseph Epstein's role at Machinima?

Joseph Epstein is Senior Vice President Marketing


What is Joseph Epstein's personal email address?

Joseph Epstein's personal email address is j****[email protected]


What is Joseph Epstein's business email address?

Joseph Epstein's business email addresses are not available


What is Joseph Epstein's Phone Number?

Joseph Epstein's phone (213) ***-*240


What industry does Joseph Epstein work in?

Joseph Epstein works in the Consumer Electronics industry.


Who are Joseph Epstein's colleagues?

Joseph Epstein's colleagues are Jingwei Wang, Murali Ramesh, Chris Gomez, Tony Swarthout, Karthik Akinepalli, Jeffrey Sun, Shan Tong, Bradley Jensen, Karen Rhee, and Peter Rapp


About Joseph Epstein

📖 Summary

Joe is an award-winning digital marketing executive with a track record of building globally-recognized ‘big idea’ digital campaigns for brands and entertainment franchises. A creative risk-taker and innovator, Joe has a sleeves-up attitude and passion for impacting business, crafting innovative social strategies, dynamic original content, efficient media strategies and fresh creative across multiple platforms to grow audiences, deepen brand engagement and drive business. With progressive leadership responsibilities across top digital and media organizations, Joe displays excellent communication skills, Encyclopedia Brown-like problem solving, strong strategic and creative sensibilities and seasoned team leadership. Specialties: Leadership, Team Building, Strategic Consulting, Marketing Strategy, Digital Strategy, Entertainment Marketing, Film Marketing, Content Marketing, Content Strategy, Brand Strategy, Brand Marketing, Content Distribution, Content Integration, Digital Marketing, Digital Media Planning, Digital Advertising, Integrated Marketing, Measurement, Analytics, Market & Consumer Research, Search Marketing, Social Media Marketing, Viral Marketing, Video, Mobile Media, Mobile Marketing, Creative Strategy, Creative Production, Project Management.Senior Vice President Marketing @ -- Oversee all aspects of marketing including the Machinima brand positioning, publicity, social, Sales/Business Development strategy and the launch of tentpole programming for our global gamer and fandom audience. -- Accountable for the company’s brand expansion onto various OTT and mobile platforms including Sony Playstation Vue, Comcast Watchable, Verizon Go90, Vessel, Victorious mobile app and many others. -- Managed the launch of Battlefield Friends, the company’s first transactional video offering across iTunes, Google Play, Xbox and Amazon as well as Justice League: Gods & Monsters Chronicles with DC Comics. -- Reporting to the CEO and part of organization’s senior leadership team. Manage team of seven direct reports. From April 2015 to Present (9 months) Greater Los Angeles AreaPrincipal @ Independent marketing consultant specializing in digital strategy, content marketing, campaign development and business development/sales strategy for brands, content creators and agencies. Core focus includes social, digital media, mobile, creative, value proposition definition and video. Clients include: Hulu, Focus Features, Sizmek (DG/MediaMind), undisclosed 'big data' provider, undisclosed multi-channel publisher, various creative marketing and media agencies. From November 2013 to Present (2 years 2 months) Senior Vice President, Digital Marketing Strategy @ -- Oversee all digital strategy and campaign development across 20th Century Fox’s entire slate of films, including Dreamwork’s Animation. Manage a team of eight direct reports and integrate digital programs with international, publicity, media, creative content and other stakeholders’ efforts. -- Accountable for all digital strategy, creative (website development, ad creative, game development, etc.), social, digital press and metrics/business intelligence on films. -- Film campaigns accounting for more than $850 billion in global revenue, including three number one domestic releases. Projects include: The Croods, Good Day To Die Hard, EPIC, The Heat, and The Wolverine. From November 2012 to November 2013 (1 year 1 month) Chief Marketing Officer @ -- Responsible for all market positioning, branding and collateral, publicity outreach, social initiatives and corporate events to drive awareness and generate engagement opportunities among client brands like McDonalds, Unilever, Pier 1, Sony Pictures and others. -- Led team in the development, pitching, securing and launch of DBG’s original YouTube channel SPACES, part of YouTube’s premium content initiative. Oversee all outreach and consumer marketing to drive viewership including paid media, social, partnerships, search and publicity. -- Provided key leadership role in overhaul of DBG’s entire branded entertainment process including developing financial models to evaluate branded entertainment and partner-production deals, organizational structure to better align sales, marketing, creative and production resources and helping structure strategic content and distribution partnership with major web properties. From June 2011 to November 2012 (1 year 6 months) Vice President, Digital Marketing Strategy @ -- Developed, managed and executed multi-phased digital marketing initiatives as the film’s primary digital brand strategist and steward, including website development, ad creative, social, game development and original content creation for Columbia Pictures, Screen Gems, Revolution Studios and TriStar Pictures films. -- Directed cross-functional team activity across online media planning, online promotions, mobile and editorial outreach to ensure campaigns were highly integrated and ‘on strategy’. Coordinated closely with Sony’s international digital marketing team to expand campaigns to a global scale. -- Executed more than 80 film campaigns, accounting for more than $11.2 billion in global revenue, with 33 number one domestic releases. Projects include: Spider-Man 2 and 3, Casino Royale and Quantum of Solace, The DaVinci Code and Angels & Demons, Salt, District 9, Paul Blart: Mall Cop, Grown Ups, Just Go With It, three Resident Evil installments, two Underworld installments, The Grudge and Grudge II, Hitch and The Exorcism of Emily Rose. From May 2004 to February 2011 (6 years 10 months) Vice President, Strategic Marketing @ -- Conceived and executed cross-channel strategic marketing campaigns to increase awareness, loyalty and advocacy for consumer and entertainment clients like Sony Pictures, Universal Pictures, Coca Cola, Anheuser Busch and Nextel. -- Collaborated with Account Executive team to pursue and secure more than $3.5 million in billings per year. -- Drove internal product development efforts, specifically a proprietary advertisement testing environment. Assisted in the assessment and development of broad-based third party strategic partnerships. From January 2003 to March 2004 (1 year 3 months) Senior Strategist, Professional Services @ -- Interfaced with Fortune 1000 clients such as Target and Brylane to drive the sale of tailored IT solutions, including digital strategy, user experience design, application development, back end integration and hosting. -- Defined and developed Qwest’s consumer products offering, including e-commerce application development and call center application development. Responsibilities included: value proposition definition, business case development, coordinating with business development. From April 2001 to September 2002 (1 year 6 months) Senior Strategist/Client Partner @ -- Defined strategic digital vision for Fortune 500 client base. Engaged as the senior strategic leader supervising financial and media clients JP Morgan, Financial Times, Charles Schwab and Reuters. -- Served as Strategy Skill Lead responsible for the building, resource management, service delivery and professional growth of a team of three strategists. -- Engaged as primary client liaison responsible for new business development, contract negotiation and enhancing existing managing teams of six to twelve consultants throughout project lifecycle. From May 1999 to February 2001 (1 year 10 months) Staff Writer @ -- Identified investment opportunities through articles on semiconductors, computer hardware, Internet, telecommunications and other industries. Covered companies such as Motorola, Analog Devices Inc., Seagate Technologies, Intel, Compaq, Barnes & Noble, St John’s Knits, Costco, Vans, Hasbro, Sprint and 360 Communications among many others. -- Identified and refined site user experience throughout beta period and launch, including site features, editorial franchises and key investment tools. From May 1996 to May 1999 (3 years 1 month) Reporter @ -- Identified investment opportunities through articles on technology, health care, retail, manufacturing and other industries. Covered companies such as: Intel, US Robotics, 3Com, Bay Networks, National Semiconductor, LSI Logic, Cyrix, Sports Authority, Kroger, Ride Snowboards and the telecom deregulation/RBOCs From February 1995 to May 1996 (1 year 4 months) MBA, Marketing, Strategy @ Georgetown University - The McDonough School of Business From 1997 to 1999 B.A., Organizational Communications @ University of Michigan From 1990 to 1994 Joseph Epstein is skilled in: Digital Marketing, Digital Media, Digital Strategy, Advertising, Integrated Marketing, Marketing Strategy, Strategic Partnerships, Social Media, Entertainment, New Media, Online Advertising, Creative Direction, Mobile Marketing, Social Media Marketing, Media Planning


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In a nutshell

Joseph Epstein's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 1 month(s)

Joseph Epstein's Willingness to Change Jobs

Unlikely

Likely

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