• 2013 Graduate of the University of Notre Dame (History, Gender Studies, Science Technology & Values) with passion for brand development & "enhancement" through the creation of innovative, digitally-driven creative marketing strategies • High level experience with Brand Strategy & Digital Communications in the Entertainment (Music & TV) and Non-profit Industries (all youth-related) through social media strategy & content creation, website writing, newsletter writing/design, blog writing, video strategy/production, experiential marketing, graphic design creative direction and event production. • Current Employment: Digital & Creative Marketing Strategist for Usher's New Look. See Experience & Projects sections for scope of work and specific projects. Also, Visit www.ushersnewlook.org and follow @UshersNewLook on social media to see all work produced since June 2013. • Spring 2012, TLC Network, Discovery Communications Creative Marketing Intern • 10 Years of experience with RFS & Associates (Northern Indiana) concert event planner/Digital Marketing lead • Marketing and Digital strategy experience under Girls on the Run, Alliance for the Great Lakes, Relay for Life Notre Dame, IMG Sony Tennis Open (2013), and the University of Notre Dame Reilly Center for Science, Technology and Values • Freelance Brand Strategy for: Charitable.org (website copy & email communications writing), KMP Women on the Move (brand overview deck and white paper), Cristo Rey Atlanta school (Social Media Strategy for minority recruitment), and The Modern Craftsman/Atlanta Regents Homes (Social Media Strategy and development of social pages)

Digital & Creative Marketing Strategist @ Marketing/Communications strategy and implementation for Usher's nonprofit charity, Usher's New Look. UNL, a 501c3 established in 1999, certifies young people in four leadership pillars – talent, education, career and service – to ensure their success as leaders throughout the world. Over 25,000 YOUTH SERVED TO DATE! Responsible for daily digital archives, content creation and campaigns on website, blog, all social media platforms, newsletter correspondences, and print marketing materials. Support UNL's Development and Programming efforts through Digital Strategy. Additional achievements include #BIGGERTHAN (www.BIGGERTHAN.org) and Good Giver Society (Millennial Donors) (bit.ly/goodgiversociety) concept, campaign strategy, and implementation, two successful re-branding initiatives, two new websites (provided digital assets, written content and suggestions to improve user experience) and led project management and internal communications on Accenture project, iLead, a Digital platform for students. Manage all graphic design within organization including all digital and print creative direction for annual President's Circle Luncheon fundraising event. For more detail on specific work under this position, see "projects"​ section. YouTube: www.youtube.com/ushersnewlook Twitter: @Ushersnewlook Instagram: @Ushersnewlook G+: Usher's New Look Facebook: www.facebook.com/ushersnewlookfoundation From May 2013 to Present (2 years 8 months) Greater Atlanta AreaEvent Coordinator and Director of Social Media Marketing @ • On going volunteer position for family business • Plan and promote music events for local and national performing artists • Creatively market these events via the web and experiential marketing • Promote events using social networking and blog sites such as Facebook, Twitter, Google+, and Tumblr • Arrange and organize accommodations for talent acts From January 2005 to Present (11 years) Marketing and Sponsorship Intern @ • Coordinated event sponsorship, marketing strategy & implementation (creative, social, digital, press), and secured lasting media (radio and TV) partnerships for annual transformational learning program for girls ages 8-13 • As coach, inspire girls to be joyful, healthy, and confident using running-based curriculum From January 2013 to May 2013 (5 months) South Bend, Indiana AreaIMG Sony Tennis Open Collector's Club Intern @ • 3 Week Internship, Senior Year of College • In the preferred guest/VIP area of the Sony Tennis Open, sold two week membership packages for entrance to the Club ranging from $1,200 to $3,800 each. Assured guest's satisfaction and hospitality by answering questions and directing concerns related to the tournament. Gained public relations, event management, marketing and sales experience. From March 2013 to March 2013 (1 month) Assistant to Regional Director of Creative Marketing for Anheuser Busch @ • Created and Executed creative marketing ideas using integrated social media platforms at various local venues for the Budweiser brand From October 2012 to February 2013 (5 months) South Bend, Indiana AreaTLC Network- Creative Marketing Intern @ • Assisted TLC producers and marketing directors in the creation and of on and off-air promotional content as well as marketing analysis projects • Logged video content for TLC producers. Helped build storyboards for producers and editors • Conducted a month-long marketing analysis of a competing network that was used by TLC's strategic marketing team • Worked with a Discovery Communications editor and voice over specialist to write and produce my own 30 second promo commercial for Say Yes to the Dress Bridesmaids • Responsible for first-time inventory and management on-air promotion prop closet. From January 2012 to April 2012 (4 months) Research Assistant- History Department @ Assisted Professor in research project by gathering, summarizing, and interpreting primary and secondary sources. From June 2011 to January 2012 (8 months) Office Assistant @ Assist in Office Work, Promote on campus events, Update webpage content daily http://hssonline.org/ From March 2011 to January 2012 (11 months) Office Assistant, Communications Manager, Event Planner @ Maintain, Update, and Design Webpages and Social Media, Plan events for the Center and promote to Notre Dame students, faculty, and the general public using print, online & and social media marketing strategies. From 2010 to 2012 (2 years) Hostess @ From 2008 to 2010 (2 years) Sales Associate @ From 2005 to 2007 (2 years) Surgical Floor Intern @ From August 2005 to January 2006 (6 months)

Bachelor of Arts (B.A.), History, Gender Studies, Science, Technology, & Values, A @ University of Notre Dame From 2009 to 2013 Bachelor of History, History of American Advertising and Consumer Culture, Gender Studies, Science, Technology and Values @ University of Notre Dame From 2009 to 2013 Jordyn Smith is skilled in: Adobe Photodeluxe, Microsoft Office, Social Networking, Event Management, Promotions, PowerPoint, Event Planning, Writing, Marketing, Sponsorship, Nonprofits, Social Media, Marketing Strategy, Advertising, Research, Public Relations, Television, Video Production, Leadership