I am a strategic, results oriented marketing executive with 23+ years of global progressive experience driving revenue growth and profitability in the consumer packaged goods food industry. I establish a vision for brand portfolios in line with corporate objectives and implement a marketing strategy to increase sales, margins and EBITDA goals. I deliver top and bottom line growth using market research, consumer insights, product innovation, financial skills and ROI measures. I offer support for brands with consumer and trade marketing, advertising, public relations, digital strategy including social media and merchandising expertise. I lead cross-functional teams including purchasing, production, sales service, research and development, QA, warehousing and finance. I possess a strong executive presence to foster internal and external relationships with staff, colleagues and stakeholders from the junior to C-Level. Achievements: ★Achieve EBTIDA objectives through management of brand P&L statements, including the implementation of trade and consumer promotional and marketing dollars ★Approve and manage slotting budget ★Direct marketing, QA, R&D, procurement and finance teams on new product innovation and development process ★Launched Ortega Fiesta Flats, which quickly lauched into retail and won Good Housekeeping’s 2014 Best New Mexican Food Product Award ★Expanded Crock Pot into the food category via the launch of 6 seasoning mixes and 3 Broths ★Implemented trade marketing systems and objectives to increase efficiency Expertise: ✔Brand Building ✔P&L Management ✔Strategic Planning, ROI ✔Budgets, Forecasting ✔Product Ideation ✔Consumer Marketing & Research ✔Business Development ✔Trade Marketing Planning ✔Promotional Management ✔Packaging Design ✔Advertising ✔Private Label Bid Negotiation ✔Brand Licensing

VP, Marketing: Advertising, CPG, P&L, Brand Management, Consumer Promotions, Product Development @ ★Provide strategic vision and direction to deliver top and bottom line growth for 40+ grocery and household brands with $700M+ in annual sales. Manage five brand managers and one social media director. ►Create strategic plans and lead marketing initiatives for B&G grocery brands via the Retail, Mass, Club, Foodservice, Dollar, Drug, Convenience, Foodservice, Industrial and Export distribution channels. ►Achieve EBTIDA objectives through the management of individual brand P&L statements, including the implementation of over trade and consumer promotional and marketing dollars. ►Approve and manage slotting budgets across all grocery brands.. ►Lead marketing in development of annual business plans for each brand, key retailer and distribution channel encompassing growth and profit goals from all stakeholders. ►Direct marketing, QA, R&D, procurement and finance teams on product innovation and development process. ►Spearhead corporate and consumer communications strategies including advertising, packaging, merchandising, in-store, online, public relations and social media efforts across distribution channels. ►Conceptualized and launched Ortega Fiesta Flats, which eclipsed $5M in retail sales in launch year and won Good Housekeeping’s 2014 Best New Mexican Food Product Award. Innovated Polaner All Fruit line by reintroducing it with added Fiber staving off discontinuation at many of the largest retail accounts. ►Expanded Crock Pot into the food category through the launch of 3 seasoning mixes which surpassed $5M in retail sales in 2014. ►Implemented trade marketing systems and objectives to increase effiiciencies. ►Directed the creation of an online packaging approval system and file depository. From May 2007 to Present (8 years 6 months) Director of Marketing: CPG, Brand Management, Trade Programs, IRI, ROI Analysis, New Product Launch @ ★Managed the Ortega Mexican Food, B&M Baked Bean, Polaner All Fruit/Sugar Free Preserve & Joan Of Arc Bean brands, representing $200M+ in annual sales revenues across the Grocery, DSD, Club, Mass, Drug, Convenience Store, Foodservice and Private Label channels. Reported to Executive V.P. of Marketing and supervised 2 Marketing Managers. ►Initiated consumer-marketing programs with the Radio City Christmas Spectacular, Los Angeles Dodgers and Boston Red Sox, leading to double-digit sales increases across multiple brands. ►Established value-added Free Standing Insert (FSI)/In-Store consumer and trade programs leveraging high profile DVD movie releases. ►Produced and launched new product lines allowing the Ortega and Polaner brands to enter new categories and segments, leading to sales growth of over $8M in a year. ►Created new revenue streams through the launch of key products into the mass, club and convenience store channels resulting in sales gains of over $2M annually. ►Leveraged current eating trends and brand equities by introducing a co-branded Ortega Hard & Soft Taco Kit featuring Land O’ Lakes Cheese which was forecasted to add over $4M in sales in 2006. ►Introduced Polaner Sugar Free Preserves, the first preserve sweetened with Splenda adding over $8M in annual sales. ►Utilized internal and external IRI data to create more efficient trade and consumer promotions while determining the optimal product mix, retailer distribution targets and All Commodity Volume (ACV) objectives. ►Set sales and production forecasts, while justifying new product development investments through ROI analysis. ►Met with sales, broker network and retailers to create and develop turnkey promotions and events for key product launches and promotional opportunities. From July 2002 to April 2007 (4 years 10 months) Senior Marketing Manager: Brand Awareness, Sales Revenue, CPG, Consumer Promotions, Licensing @ ★Managed the B&G and Trappey Pepper brands totaling over $60M in annual sales revenues across the Grocery, DSD, Club, Mass, Drug, Convenience Store, Foodservice and Private Label channels. ►Developed and implemented consumer marketing programs designed to increase consumption and brand awareness. ►Utilized internal data to create more efficient trade and consumer promotions designed to ensure correct product promotions due to heavy seasonality of businesses. ►Initiated major consumer marketing program via a license tied into the NY Mets, leading to sales increase of 10%. From September 1999 to June 2002 (2 years 10 months) Marketing Manager: P&L Management, Product Pricing, Sales Revenue, CPG, Trade Programs, Trade Funds @ ★Land O’Lakes, Inc. is a farm-owned food and agriculture cooperative doing business in 50 states and 60+ countries. ►Managed Profit & Loss statement resulting in $80M of annual sales revenues. ►Developed and managed over $14M in variable driven trade-marketing funds. ►Adjusted product pricing weekly versus Chicago Mercantile Exchange activity spanning 35M+ pounds sold per year. From January 1998 to August 1999 (1 year 8 months) Director of Marketing: Trade Programs, CPG, Budgets, Advertising, NLEA, Licensing, Brand Awareness @ ★Alpine Lace Brands, Inc., is a leading manufacturer of reduced-fat and fat-free deli cheeses and meats. ►Created, implemented and analyzed national trade marketing programs for use by sales force in conjunction with marketing plan and advertising program for a cohesive marketing theme. ►Developed, budgeted and maintained $3M yearly advertising and promotional budget. ►Obtained licenses from the NFL, MLB and Barney for trade and consumer programs resulting in 15% sales gains. ►Named as the Nutritional Labeling and Education Act (NLEA) team leader for all packaging changes and initiatives. ►Led the creative of all national TV and print advertising, including spokesperson negotiation and selection leading to a brand awareness second only to Kraft. ►Created “Eating Smart” Gift Baskets found in Sky Mall catalogs nationwide, resulting in new revenue stream. ►Directed investor relations and branded public relations efforts including publicity events, which gained placements in USA Today, CNBC, Wall Street Journal. From October 1991 to December 1994 (3 years 3 months)

MBA, Accounting @ Rutgers, The State University of New Jersey-Newark From 1990 to 1991 Bachelor's degree, Economics @ University of Vermont From 1986 to 1990 Jordan MBA is skilled in: Business Strategy, Business Analysis, New Business Development, Business Planning, Introducing New Products, New Product Ideas, New Product Roll Out, Market Research, Forecasting, Cross-functional Team..., Marketing Strategy, Marketing Communications, Social Media Marketing, Trade Promotions, Licensing, Trade Promotion..., Consumer Packaged Goods..., Strategic Planning, Mergers & Acquisitions, P&L Management, Strategic Sourcing, Product Marketing, Email Marketing, Consumer Marketing, Financial Analysis, Team Leadership, Cross Functional Team..., Promotions, Sweepstakes, Online Research, Online Advertising, Product Development, Consumer Products, Marketing, Customer Insight, Competitive Analysis, Brand Management, Segmentation, Shopper Marketing, Marketing Management, Management, FMCG, Marketing Research, Brand Development