- Marketing professional with strong track of results built on diverse business environments (global/local, leaders/followers, premium/low price brands in different competitive markets) - 15+ years of experience in big companies (Mc Donald’s, P&G, Ferrero, Novartis), complemented by background in Finance - Solid educational foundation with best in class universities in Brazil (USP, FGV and ESPM) and global (Wharton) - Complimentary activity: guest Marketing Teacher at PUC-PR post-graduation Specialties: team leadership, vision & strategy development, brand and portfolio management, marketing planning & execution, consumer understanding, communication

Marketing Director @ From May 2014 to Present (1 year 8 months) Sr. Marketing Manager @ - Management of business that account for 70% of company revenues (R$400 MM), with experience in all brands (Kinder, Tic Tac, Nutella, Ferrero Rocher and Easter) for both Brazilian and Argentinian markets with strong track of results - Leadership of team of 7-10 marketing professionals up to group manager level - Strong business cases with Kinder (2x business, becoming #1 chocolate for kids in revenues), Nutella (2x business and 2MM+ fans in Facebook in 1 year), Easter (only company with constant share growth), and Tic Tac (became #2 brand through constant commercial innovation - best global promotion by MAAW Globes Award'12) From August 2009 to April 2014 (4 years 9 months) Marketing Group Manager @ - Management of Oral & Health Care businesses in Brazil (R$300 MM) and a multifunctional team of 13 professionals - Leadership of Oral-B plan, achieving 1st position in toothbrush market while introducing & consolidating brand in new segments (toothpaste and mouthwah) for 1st time worldwide --> creation of global case with Pro-Saude launch in Brazil - Integration of team after P&G+Gillette integration, managing categories & people from both companies From August 2007 to August 2009 (2 years 1 month) Job rotation: Sales Manager @ - Exposed to sales function through a 6-months-job-rotation-training - Implementation of a new cross categories loyalty program for Makro/Metro shoppers while shadow selling, reporting to a Regional Sales Manager. From March 2007 to August 2007 (6 months) Product Manager @ - Management of personal care products for families (Vick lineup) and babies (Hipoglos) - most profitable lineups of the company - Design and implementation of 10+ product launches, turning around businesses results and delivering sustainable growth in competitive OTC markets From January 2003 to March 2007 (4 years 3 months) Business Planning Analyst @ - Capital investments & marketing projects' financial analysis - Support to corporative financial planning From April 1998 to December 2002 (4 years 9 months)

Wharton EDP @ Wharton School, University of Pennsylvania From 2013 to 2013 MBA, Business @ Fundação Getulio Vargas From 2007 to 2009 MBA, Marketing @ ESPM From 2003 to 2005 Bachelor, Business Administration @ Universidade de São Paulo From 1998 to 2002 João Méqui is skilled in: Consumer Behaviour, Team Leadership, FMCG, Marketing Management, Market Planning, Customer Insight, Consumer Products, Competitive Analysis, Market Analysis, Marketing Strategy, Shopper Marketing, Brand Equity, Segmentation, Market Research, Business Planning