Highly motivated with an outstanding track record of providing commercial leadership to both early stage and Fortune 200 life science companies by creating integrated strategies, developing products, understanding market requirements, identifying business development opportunities, and launching new products that deliver multimillion-dollar revenues, gain market share and create market leadership in clinical and research markets.
I believe success can be enhanced by creating marketing excellence through leading customer centric collaborative global teams, nurturing customer relationships, addressing market gaps with innovation, and building demand with application marketing | sales strategies and tactics that drive commercial gains in global markets.
Clinical
Product Manager for cancer markers
Commercial leader for genomic screening and clinical biomarker assays
Life Science
Global product marketing for instruments and reagents
Product life cycle management
Revenue Growth
I directed the marketing strategy, product launch and commercialization that grew revenue 85% in four years.
Product Launch
I launched 13 products that generated $500 million in revenue in the past five years, and managed the product life cycles for analytical instruments, antibody reagents, immunoassay kits and software.
Strategic and Tactical
I integrated global strategic planning and developed market tactics that increased market share.
Marketing Excellence
I improved return-on-investment two fold with a multi-stage launch, integrating marketing and sales funnels, and increasing lead quality by 32%.
Expertise
Global Product Management | New Product Launch | Business Development | Brand Strategy | Global Commercial Strategy | Positioning | Pricing Strategy | Demand Generation | Marketing Communications | Voice of Customer | Digital Marketing | Customer Engagement | Market Development | Market Assessment
Contact
jsp470@gmail.com 978-992-1658
Senior Director Commercial, Operations @ As a member of the senior management team, I directed the commercial strategy, and led the business development programs to complete an M&A partnership. Managed the annual corporate budget and fiscal planning.
Expertise
Commercial Partnerships | Strategic Alignment | Marketing Strategy | Business Development | Corporate Budgets | Financial Planning
Market Knowledge
Protein Engineering | Cell Biology | Proteomics | Reagents and Kits
Technology
Enzymes | Protein Modification From October 2014 to Present (1 year 3 months) Director of Marketing, Strategy, New Products, Brand @ Leading the Americas marketing team, I delivered 16 quarters of revenue growth through customer-centric campaigns, launching new products, new channels, expanding brands, and deploying field tactics.
Expertise
New Product Launch | Stage-Gate Product Development | Product Positioning | Market Planning | Key Opinion Leaders (KOL) | Team Leadership | Competitive Intelligence | Strategic and Tactical Commercial Solutions | Marketing Strategy | Brand Strategies | Digital Marketing
Market Knowledge
Clinical Testing | Translational Medicine | Pharmaceutical Analysis | Biomarkers | Proteomics
Technology
Mass Spectrometry | Chromatography | Chemistry | Separations From January 2010 to 2014 (4 years) Director Global Marketing, Strategy @ I developed global marketing strategies and campaigns that grew revenue by 9%.
Expertise
Customer Strategy | Global Marketing Campaigns | New Product Launch | Competitive Strategy | Market Research | Marketing Collateral | Marketing Communications | ISO Standards | Application Development | Customer Service
Market Knowledge
Pharmaceutical Drug Discovery | Pharmaceutical Development | DMPK | Bioanalysis | Lipidomics | Metabolomics
Technology
Mass Spectrometry | Chromatography | Protein Analysis | Automation | Separations From November 2008 to January 2010 (1 year 3 months) Marketing Director Strategy, New Products @ I integrated global marketing campaigns across Europe, Japan, and the Americas to improve brand awareness and increase product demand for pharmaceutical applications.
Expertise
Product Life Cycle Management | Global Marketing Campaigns | Voice of the Customer | Positioning Strategy | Market Planning | Product Marketing | Customer Profile | Competitive Analysis | Project Management | Marketing Communications | Product Training
Market Knowledge
Pharmaceutical Analysis | Drug Discovery | Biomarkers | Proteomics
Technology
Analytical Instruments | Mass Spectrometry | Automation | HPLC | Chromatography | Protein Analysis From December 2004 to November 2008 (4 years) Division Director of Marketing, Strategy, Brand @ I reorganized the marketing department for faster product launches and to improve customer service. Also, integrated and consolidated the global marketing programs through an acquisition for increased effectiveness.
Expertise
Brand Strategies | Integrating Acquisitions | Market Communications | Customer Marketing | Marketing Teams | Stage-Gate Product Launch | Forecasting | Marketing Budgets | Product Applications
Market Knowledge
Cell Biology | Blood Banking | Lab Equipment | Sample Preparation
Technology
Cell Culture | Automation | Separations | Chemistry From 2003 to 2004 (1 year) Senior Manager Marketing Strategy, New Products, Commercial @ To grow revenues, I identified new market opportunities, developed product strategies and launched new product lines. I developed and launched new genomic assay systems for SNP genotyping with global marketing programs and business development partnerships that grew revenue 10%.
Expertise
Product Management | Product Development | Product Strategy | Competitive Analysis | New Product Launch | Global Marketing | Pricing Strategy | Product Training
Market Knowledge
Genomic Assays | Clinical Testing | Genetic Analysis | New Born Screening
Technology
SNP Genotyping | PCR | Automation | Separations From 1999 to 2003 (4 years) Marketing Director, New Products, Brand @ I grew revenues by developing and launching innovative new chromatography instruments, software, and reagents. I gained market adoption with global brand awareness and customer marketing campaigns.
Expertise
Global Marketing | New Product Launch | New Product Development | Product Life Cycle Management | Product Strategy | Positioning Strategy | Product Management | Pricing Strategy | Distributor Management | Product Training | Marketing Collateral | Product Sales | Forecasting
Market Knowledge
Separations | Purification | Sample Preparation | Process Purification | Protein Analysis
Technology
Chromatography | Protein Analysis | Separations | Enzymes | Immunoassays | Automation From 1994 to 1999 (5 years) Product Manager, New Products, Strategy, Marketing @ I reversed a declining sales trend by developing new immunoassays and antibody products, and improved product margins.
Expertise
Product Life Cycle Management | Product Management | Positioning Strategy | Marketing Campaigns | Distributor Management | Product Training | P
Pricing Strategy | Customer Segmentation | Marketing Collateral | Product Sales | Sales Channels | Vendor Management
Market Knowledge
Clinical Research | Translational Medicine | Clinical Diagnostics | Biomarkers | Cell Biology | Kits | Reagents | Consumables
Technology
Immunoassays | Antibodies | Cytokines | Cell Culture | ELISA From 1992 to 1994 (2 years)
Master of Business Administration (MBA) @ Cornell University - Johnson Graduate School of Management From 2012 to 2014 B.S. @ Allegheny College Jonathan Speak is skilled in: Leadership, Strategy, Product Development, Product Launch, Global Marketing, Marketing Strategy, Market Research, Marketing Communications, Pharmaceutical Industry, Marketing, Online Marketing, Market Analysis, Biotechnology, Cross-functional Team Leadership, Event Management