Head of Marketing and Business Development @ Chocolapps
Owner @ Creatinity Agency
Education:
Bachelor of Science, Economics @
Université Panthéon Sorbonne (Paris I) / IAE Paris
About:
A digital native with creative sensitivities.
Directeur de clientèle/Agency Executive @ Managing a 8M€ portfolio with all kind of advertisers working through agencies.
Dealing with different kind of products : programmatic (performance & branding), display premium, video, special operations, native advertising and tumblr.
Optimization, advising and upsell are an important part of my job.
Main tasks : prospecting
A digital native with creative sensitivities.
Directeur de clientèle/Agency Executive @ Managing a 8M€ portfolio with all kind of advertisers working through agencies.
Dealing with different kind of products : programmatic (performance & branding), display premium, video, special operations, native advertising and tumblr.
Optimization, advising and upsell are an important part of my job.
Main tasks : prospecting and selling. From September 2014 to Present (1 year 1 month) ParisHead of Marketing and Business Development @ • Management of the marketing
o Developing the marketing strategy and helping PMs to elaborate the marketing plan to promote apps.
o Acquisition of new users.
o ASO.
o Monetization strategy. Test & Learn new monetization models.
o App Stores promotion, including management with merchandising managers.
o Cross promotion conception and management.
o Communication with PRs, blogs and social medias.
o Product development including in-app strategy.
• Business Development (B2B)
o Looking for providers deal.
o Licensing model development.
o Partnership deals with revenue sharing and monetization models. From August 2013 to April 2014 (9 months) Levallois-Perret, FranceOwner @ Mobile, web and social media marketing agency.
Official provider for The Walt Disney Company. From February 2010 to January 2014 (4 years) Digital Senior Project Manager @ Managing web & mobile marketing and promotional projects for several accounts. From September 2012 to August 2013 (1 year) Product Manager - Mobile apps, iBooks and Social Games @ • P&L Management for digital activities of the video games and Publishing industries
• Marketing plans (TV campaign exemple: "Where is My Water")
• Coordination with PR/Franchise Marketing/Retail/Media teams
• Briefing studios for new apps development
• Membre of the Mobile strategy taskforce with the board
• Negociation and discussion with the retailers for highlights (Apple)
• Promotion & synergies with the other Disney entities (optimization of the Owned/Earned/Bought)
• Analyses and reporting of the campaigns to the CMO and to the EMEA teams
• Benchmark (products and technologies) From January 2010 to April 2012 (2 years 4 months) Category Manager Assistant - Stationery @ • Pan-Euro project management and training of the EMEA Stationery team
• Management of licensees
• Pitch licensees on new releases, franchise strategy and new products From January 2009 to December 2009 (1 year) Project Manager Assistant @ • Management of the e-commerce website www.cinereplicas.com
• SEO, promotion, products pages, backoffice, PR, Social media...
• Negociation and optimization of the shipment with the vendor in Israel From June 2008 to December 2008 (7 months)
Master, Marketing and Advertising @ Ecole supérieure de Gestion From 2007 to 2009 Bachelor of Science, Economics @ Université Panthéon Sorbonne (Paris I) / IAE Paris From 2004 to 2007 Jonathan Hagege is skilled in: Product Marketing, Mobile Applications, Licensing, Publishing, Consumer Products, Digital Media, Digital Marketing, Cinema, Disney, Marvel, iOS, Android, Web 2.0, Social Media Marketing, Creative Direction, Marketing, Marketing Strategy, Online Advertising, Strategy, E-commerce
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