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Jonathan Brown

Campaign Performance Consultant @ ReachLocal

Campaign Performance Consultant at ReachLocal

Croydon, United Kingdom

Ranked #693 out of 13,860 for Campaign Performance Consultant in United States

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Jonathan Brown's Email Addresses & Phone Numbers

Jonathan Brown's Work Experience

ReachLocal

Campaign Performance Consultant

December 2013 to Present

Hammersmith, London

Microsoft

Creative Solutions Manager

April 2010 to September 2013

Nectar

eCommunications Executive

December 2009 to April 2010

London, United Kingdom

Jonathan Brown's Education

Kingston University

Computer Information Systems Design Bsc Hnd

2005 to 2008

John Ruskin College

AVCE Information Technology

2000 to 2004

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About Jonathan Brown's Current Company

ReachLocal

Serves as ReachLocal’s expert on digital advertising techniques and processes and is charged with driving search and display advertising performance improvements for our advertisers. Manages ReachLocal’s clients, responsible for campaign performance, assessing campaign trends, facilitating client discussions, and identifying creative new advertising techniques to further campaign performance. Must be flexible and able to multitask across a variety...

Frequently Asked Questions about Jonathan Brown

What company does Jonathan Brown work for?

Jonathan Brown works for ReachLocal


What is Jonathan Brown's role at ReachLocal?

Jonathan Brown is Campaign Performance Consultant


What is Jonathan Brown's personal email address?

Jonathan Brown's personal email address is j****[email protected]


What is Jonathan Brown's business email address?

Jonathan Brown's business email addresses are not available


What is Jonathan Brown's Phone Number?

Jonathan Brown's phone +44 ** **** *750


What industry does Jonathan Brown work in?

Jonathan Brown works in the Marketing and Advertising industry.


About Jonathan Brown

📖 Summary

Experience of managing multi-channel campaigns. Worked with onshore/ offshore clients and agencies across EMEA. Problem solving. Customer Retention and relationship builder. Creative and fast learning. Extensive experience of project management, planning and coordinating. Experiance of managing and retaining high value, global digital Brands. Proven stakeholder, agency and people management skills. Ability to identify up-sell opputunities through data analysis. Pre and post sales consultancy.Campaign Performance Consultant @ Serves as ReachLocal’s expert on digital advertising techniques and processes and is charged with driving search and display advertising performance improvements for our advertisers. Manages ReachLocal’s clients, responsible for campaign performance, assessing campaign trends, facilitating client discussions, and identifying creative new advertising techniques to further campaign performance. Must be flexible and able to multitask across a variety of job duties, including: Develop digital advertising management processes and techniques to optimise paid search and display marketing initiatives Maintain knowledge of new trends, developments, techniques, in paid digital search, display, SEO, and social media advertising techniques Frequently capture, test, and evaluate search data and trends to identify any emerging changes needed to existing digital advertising campaigns for search and display services. Monitor, evaluate, and leverage standard processes to manage SEM/display campaigns’ performance across ReachLocal’s publisher networks to determine improvement opportunities. Oversee digital search advertising campaign optimisation, tracking and conversion for ReachLocal clients. Proactively provide strategic recommendations applicable to clients’ business models, expectations, and goals. Build rapport with clients’ representatives and marketing staffs through routine and scheduled interactions. Optimise campaign performance using third party analytics tools. From December 2013 to Present (2 years 1 month) Hammersmith, LondonCreative Solutions Manager @ • Supervision and end-to-end execution of high value digital campaigns and creative solutions for strategic clients, interfacing with sales, clients and EMEA markets in order to deliver solutions on time and to agreed specifications. • Coordination of all teams involved in the project (Content & Publishing, Design, User Experience, Program Management, Testing, Research, Marketing, Editorial, MSN product teams and external vendors) to ensure that custom creative solutions are implemented across multiple territories as sold and within budget, executed flawlessly and reported on in an accurate and timely manner. • Implementation of all aspects of creative solutions, creation and management of timelines, kick off meetings with clients/creative agencies, coordination of virtual teams, tracking, research and client relationships. • Final approval regarding client requests for creative solutions customisation and escalation point for all issues. Ensuring quality and site compliance by enforcing standard policies and procedures. • Regular reporting to the client during the duration of the campaign and final report including in depth analysis of results to present to the client on a face-to-face meeting. • Post campaign analysis to ensure full delivery as expected on all aspects of the campaign, including regular communications with EMEA markets to ensure editorial delivery. • Conduct post campaign reviews, sharing useful insights and best practices with the team. • Implementation of process improvements identified during campaigns From April 2010 to September 2013 (3 years 6 months) eCommunications Executive @ • Manage all email campaigns and ensure that the standard procedure is adhered to • Manage the external email creative agencies • Develop and maintain a set of email quality standards and best practice, backed up by research and results • Develop and maintain email best practice processes and identify and implement process change within the Digital department and other departments across the organisation • Ensure that all email campaigns meet technical, brand, creative, offer and other standards – be the voice of the collector • Report on the success of email campaigns • Maintain the central repository of email campaigns • Ensure legal compliance of all emails and landing pages • Author/edit content for emails as required • Accurately brief the Contact Centre on all email campaigns so that appropriate training and other preparation can be undertaken in a timely manner • Monitor competitor and “best of breed” email activity and make recommendations to improve Groupe Aeroplan’s email execution • Develop and implement an aggressive email development plan to ensure that Groupe Aeroplan’s emails remain innovative and at the front of best practice/new technology From December 2009 to April 2010 (5 months) London, United KingdomCampaign Manager @ • Liaise with clients and suppliers/listowners • Collect stats (For analysis of campaigns Opens, clicks etc…) • Check the deliverability of listowners in ISPs (Hotmail, Gmail, AOL & Yahoo) • Broadcast campaigns on behalf on listowners • ISP relations (Check to see if lists are blacklisted) • Data management (check to see if data is valid and can be uploaded on to our broadcast system) • Validate creative’s (check to see if creative HTML is compliant with email best practice) • Test creative spam scores • Amend creatives (recode HTML in some cases) • Set up Trigger emails on Pure Lead platform • De-duplicate data for listowners for specific campaigns • Create/plan schedules for the broadcast systems • Manage broadcast platforms Epsilon & Envoy1 • Attend meetings with clients & suppliers • Attend events (Marketing week live, Internet world) From April 2008 to December 2009 (1 year 9 months) London, United KingdomComputer Information Systems Design, Bsc, Hnd @ Kingston University From 2005 to 2008 AVCE, Information Technology @ John Ruskin College From 2000 to 2004 Jonathan Brown is skilled in: Digital Marketing, Email Marketing, Online Advertising, Project Management, Time Management, Campaign Management, Problem Solving, CRM, Digital Strategy, Data Management, Management, Agency Relations, Online Marketing, Mobile Marketing, Strategy


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In a nutshell

Jonathan Brown's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 11 month(s)

Jonathan Brown's Willingness to Change Jobs

Unlikely

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