Jon Scammell's Email Addresses & Phone Numbers

📖 Summary

A highly connected, motivated and successful sports marketing professional with over 8+ years industry experience in the global sports marketing industry. Capable of working in high profile environments with an unwavering focus on delivering multi-faceted brand marketing platforms to meet strategic business objectives. Best Matchday Experience Winner (Football Business Awards 2015).Marketing Manager - Matchday & Kids @ • Part of the Chelsea FC management team; responsible for marketing, budget management, strategy and implementation across the club’s junior, matchday, fan engagement and stadium tours operation. • Transformed the club’s matchday experience through the development of breakthrough content and unparalleled fan experiences; leading to the Best Matchday Experience Award at the Football Business Awards in 2015. • Responsible for developing and directing all matchday entertainment assets, including the Chelsea Game Makers, mascots, in-stadium host, big screen entertainment, LED, pre-match and half-time activations and all other branded entertainment offerings. • Creation of brand development strategies for Club’s Partners’ on matchday at Stamford Bridge. • Consultant to senior management on fan engagement and partner activation strategies, industry best practice and consumer behaviour as the club embarks on ambitious plans to redevelop Stamford Bridge. • Creation and implementation of the Club’s first ever junior marketing strategy; transforming how we engage young fans online, print media, e-mail, social media and in the community. • The provision of brand, design and marketing support to internal stakeholders and being brand guardian of the club’s output to provide coherent, consistent experiences for fans. • Responsible for the relaunch of the club’s junior membership proposition - using data and customer insight to develop strategies and plans that will enable the club to continue to grow its global fan-base. • Growing the junior customer base through instigation and development of major kids brand partnerships with PopJam, Cartoon Network, TOPPs and Merlin Entertainment. From March 2011 to Present (4 years 10 months) Marketing Executive @ • Manage the delivery of contractual marketing rights for all commercial sponsors and partners, including brand implementation. • Successfully grew fan base YOY; most notably achieving 99% matchday occupancy, average attendances of 25,000 and growing matchday revenue YOY. • Worked closely and provided marketing support to the sponsorship team during the sales process; providing insights into brand implementation, social media and the activation. • Took an energetic and hand-on approach to improving the matchday experience, whilst ensuring that partners are able to engage with supporters through involvement in regular fan engagement events. • Built close marketing affiliations with a number of national and regional organisations as well as negotiating contra agreements with two major media booking agencies. • Created and implemented dynamic marketing strategies for season tickets, match by match ticketing, hospitality, special events and stadium tours. From June 2008 to March 2011 (2 years 10 months) Marketing Assistant @ From September 2006 to April 2007 (8 months) Level 3 Leadership and Management @ Institute of Leadership and Management From 2014 to 2015 Professional Diploma in Sports Marketing @ Chartered Institute of Marketing From 2008 to 2009 BSc Sports Science @ Bournemouth University From 2003 to 2007 George Abbot School From 1995 to 2002 Jon Scammell is skilled in: Marketing Communications, Digital Marketing, Event Management, Sponsorship, Social Media, Marketing, CRM, Market Planning, Sports Marketing, Strategic Planning, Social Media Marketing, Integrated Marketing, Direct Mail, Marketing Strategy, Multi-channel Marketing