CEO @ Cyance, a B2B SaaS platform that identifies when your customers have a need for your solutions
Oxford, United Kingdom
I'm a business to business Marketing specialist. I'm passionate about helping businesses to capture and convert customer interaction and turn into valuable insight to help increase engagement and drive sales. I have worked with brands such as; Microsoft, Symantec, Sophos, Motorola and Zebra Technologies. At Cyance, we help you find out how your Customers and Prospects, make...
I'm a business to business Marketing specialist. I'm passionate about helping businesses to capture and convert customer interaction and turn into valuable insight to help increase engagement and drive sales. I have worked with brands such as; Microsoft, Symantec, Sophos, Motorola and Zebra Technologies. At Cyance, we help you find out how your Customers and Prospects, make relevant buying decisions, where they go to find the information they need, identify the Customers most likely to buy from you, and track their buying journeys. Using this Customer insight we create compelling Inbound Marketing and Social Selling campaigns, designed to attract your audience and optimise their Customer journeys – ensuring you generate increased business from new and repeat Customers. By unlocking the ‘cy-ance’ behind your customer buying behaviour, our team help you create more demand and make sure you are part of the buying journey. I have particular experience and interest in working with challenger brands that want to disrupt the market through innovation.CEO @ At Cyance, we help you to retain and up-sell to your existing customers and acquire new ones. We do this by delivering insight into how customers make relevant buying decisions, where they go to find answers and help you to identify the customers most likely to buy from you. Using insight into customer behaviour we ensure you are part of the buying journey, by creating compelling Inbound Marketing and Social Selling campaigns, designed to attract your audience and keep them engaged until they are ready to buy from you. customer insight, buyer journeys, b2b marketing, channel marketing, challenger brands From May 2014 to Present (1 year 8 months) Managing Director @ Cyance work with brands that want to disrupt and challenge the market and status quo, by giving their customers something new, innovative and valuable. We help challenger brands to punch above their weight, take on the market leaders and rapidly gain market share. We do this using insight into your customers, and establish how to align your brand, value proposition and messages to the needs and challenges, your customers are faced with. We help you to innovate and be creative with your marketing strategy and execution, help you stand out from the crowd, find effective ways to connect, engage and delight your customers and maximise the return on your marketing investment’. customer insight, buyer journeys, b2b marketing, channel marketing, challenger brands From April 2012 to Present (3 years 9 months) Oxford, United KingdomManaging Director @ 360 help B2B organisations to: Attract more prospects Engage with more prospects & customers Create & nurture more sales leads We do this by delivering integrated, multi-channel lead generation and lead nurturing campaigns, with a proven ROI. Our approach combines integrated push and pull marketing techniques, following best practise across Email, Telemarketing, Social Media, SEO and Content Marketing communication channels. We combine creative thinking with highly engineered processes to grab attention, create demand and help you to increase the size and quality of your sales lead pipeline. 360 merged with Cyance in March 2012 From November 2009 to April 2012 (2 years 6 months) Managing Director @ Business Consultancy, which specialises in building business turnaround plans, creating innovative go-to-market strategies and streamlining operations to maximise efficiency for start-ups and SME's, across multiple sectors. Also provide interim roles as Managing/Commercial/Operational Director. Current contracts include; interim Commercial Director for UK-based B2B Multi-channel Marketing company. From October 2009 to March 2012 (2 years 6 months) Sales Director @ Celaton are a technology company that applies artificial intelligence to streamline and automate labour intensive clerical tasks and decision making in the processing of unstructured content, the stuff that organisations and governments receive from customers and residents by email, post, paper, fax and social media streams every day. I Created a sales and business development, go-to-market strategy to help Celaton differentiate in the market, become more competitive and grow organically via sales revenue. Re-positioned the existing suite of Data Capture software solutions as an enterprise-class, business software platform that delivered value-led, Business Process Management (BPM) and Business Process Outsourced (BPO) solutions, which automate document-centric, transactional processes; Source-to-pay, Purchase-to-Pay, Invoice-to-pay, Digital Mailroom, Recruitment automation and Contract Management. Introduced sales processes and tools to effectively manage gross profitability for all sales opportunities, integrating directly into the Professional Services and Technical Development teams. Built a sales pipeline worth in excess of £2m within the first 18 months and a suite of sales reporting tools to inform the business and the board of all sales activity and performance From November 2007 to October 2009 (2 years) Milton Keynes, United KingdomSales Director @ Supporta plc, is an AIM listed professional services outsourcing business to the public and private sectors in the United Kingdom. It operates in two segments, Supporta Care and Supporta Professional Services. The Supporta Care segment provides domiciliary care services. The Supporta Professional Services segment provides planning, project management, land management, business process outsourcing, system support, managed services, consultancy, data archiving, and scanning services. I continued to manage the Datacare business, post acquisition and took over operational and P&L responsibility for 3 other additional divisions, with over 120 staff. I later developed the sales strategy for the Professional Services division within the Plc, to deliver 30% growth on £18m annual revenues. Execution of the strategy resulted in various businesses and operations being consolidated and integrated into the division to help drive sales revenues and streamline operational efficiency. I left Supporta after the end of the earn-out phase, post acquisition of Datacare. From June 2006 to September 2007 (1 year 4 months) Managing Director @ From February 2002 to July 2006 (4 years 6 months) Managing Director @ Datacare is a specialist off-site records management and digital scanning business. It provides specialist contract document services for the Pharmaceutical, Healthcare and law enforcement sectors. I managed a team of over 55 staff and expanded revenues from £0.7m to £2.4m and increased EBITDA to 26% of rev. I focussed the business on Pharmaceutical, Healthcare and Central Government sectors and developed and executed the business and sales strategy to introduce new, highly profitable, and industry compliant Data Capture and EDMS related revenue streams and protect the future of the business. I owned the entire sales process and directly managed most client relationships, which included many Pharmaceutical, Biotechnology, Healthcare and Government organisations. Acquired a small Scanning business, hired an Ops Management team and successfully integrated ISO 9000 2001 and FDA's Final Rule 21 CFR Part 11 accreditation into Datacare. I Was part of the Executive team which sold Datacare to Supporta Plc in 2006. From February 2002 to June 2006 (4 years 5 months) Managing Director @ Co-founded and managed a Document Process Automation and Web technology company, aligned to Datacare Business Systems Ltd. Generated £0.5m revenues within the first 12 months and merged with Datacare in 2005 From June 2002 to October 2005 (3 years 5 months) Strategic Partner Manager @ Nettec Plc, is a systems integrator of web applications and technologies and works with some of the largest B2B and B2C brands, to help them develop e-commerce and content management solutions. I created and managed channel alliances between IBM and BEA Systems to help drive new revenues around web-based applications incuding; EDMS, Portals, CMS and B2B/B2C commerce solutions. I left the business after I was made redundant in 2002. From February 2000 to January 2002 (2 years) London, United KingdomSales Executive @ TW2.com is a web application development business and a subsidiary of SCC. I was seconded to manage a major CMS project with Aegis Plc. Tw2.com business closed in 2001. From 2000 to 2001 (1 year) Birmingham, United KingdomSales Executive @ Senior Sales and Account Manager. I managed a number of corporate accounts and delivered various IT network/infrastructure, communications and Citrix-based business application solutions into John Charcol Ltd, Bank of Austria, EFG Private Bank & Blackwell's Publishing. From February 1997 to February 1999 (2 years 1 month) Sales Executive @ From March 1994 to February 1997 (3 years) Jon Clarke is skilled in: Lead Generation, Strategy, CRM, Marketing Strategy, Go-to-market Strategy, Sales Management, B2B Marketing, B2B, Management, Direct Marketing, Marketing, Start-ups, Multi-channel Marketing, Sales Process, Marketing Automation
Cyance Ltd
CEO
May 2014 to Present
Cyance Ltd
Managing Director
April 2012 to Present
Oxford, United Kingdom
360 Business Marketing Ltd
Managing Director
November 2009 to April 2012
Clintech Solutions Ltd
Managing Director
October 2009 to March 2012
Celaton Ltd
Sales Director
November 2007 to October 2009
Milton Keynes, United Kingdom
Supporta plc
Sales Director
June 2006 to September 2007
Datacare Business Systems Ltd
Managing Director
February 2002 to July 2006
Datacare Business Systems Ltd
Managing Director
February 2002 to June 2006
Kanday Ltd
Managing Director
June 2002 to October 2005
Nettec Plc
Strategic Partner Manager
February 2000 to January 2002
London, United Kingdom
tw2.com
Sales Executive
2000 to 2001
Birmingham, United Kingdom
IKON Technology Services
Sales Executive
February 1997 to February 1999
Direct Sales Agency
Sales Executive
March 1994 to February 1997
At Cyance, we help you to retain and up-sell to your existing customers and acquire new ones. We do this by delivering insight into how customers make relevant buying decisions, where they go to find answers and help you to identify the customers most likely to buy from you. Using insight into customer behaviour we ensure you... At Cyance, we help you to retain and up-sell to your existing customers and acquire new ones. We do this by delivering insight into how customers make relevant buying decisions, where they go to find answers and help you to identify the customers most likely to buy from you. Using insight into customer behaviour we ensure you are part of the buying journey, by creating compelling Inbound Marketing and Social Selling campaigns, designed to attract your audience and keep them engaged until they are ready to buy from you. customer insight, buyer journeys, b2b marketing, channel marketing, challenger brands
What company does Jon Clarke work for?
Jon Clarke works for Cyance Ltd
What is Jon Clarke's role at Cyance Ltd?
Jon Clarke is CEO
What industry does Jon Clarke work in?
Jon Clarke works in the Marketing and Advertising industry.
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Jon Clarke's Social Media Links
www.360bus... www.cyance...