Copywriter, marketing strategist and account manager with 6+ years of experience working with well-known brands to increase their reach, social engagement and sales by creating unique interactive campaigns and content. I have a depth of experience in entertainment, cultural institutions and live events. A graduate of S. I. Newhouse School of Public Communications at Syracuse University. Specialties: - Social media campaigns and platform-specific planning - Digital media strategy - Copywriting and content creation - Creative strategy and concepts - Website planning, user experience design and wireframing - Team leadership and collaboration - Creative direction - Video production and editing - Web design (Adobe Creative Suite) - Client services - Songwriting and music production Client Experience: - Disney - Major League Soccer - Wicked the Musical - The Metropolitan Opera - The Marvel Experience - Roundabout Theatre Company - New York Comedy Festival - Rock of Ages

Copywriter | Creative Strategist @ • Develop strategic digital marketing plans and content for clients, including: The Metropolitan Opera, Wicked the Musical, Major League Soccer, Roundabout Theatre Company, Rock of Ages and Brooklyn Academy of Music • Craft shareable on-brand content including social promotions, video content and in-venue interactive installations • Write a wide spectrum of copy from taglines to landing pages to email blasts to video scripts • Build presentation decks and present strategic plans, creative concepts and promotions • Create briefs, orchestrate brainstorms and lead team through the ideation process • Head large-scale website planning, including website strategy, U/X design and wireframing • Increase online engagement and revenue for clients via targeting, analysis and on-strategy innovative concepts From 2013 to Present (2 years) Greater New York City AreaAccount Executive @ • Manage digital marketing and advertising campaigns for clients, including: Disney on Ice, Columbia University, International Champions Cup Soccer and the Broadway and international productions of The Lion King, Mary Poppins and Newsies • Produce content and write copy for client social channels as well as engage with social media audiences • Direct the development and execution of the overall interactive marketing strategy through collaboration with Creative, Media and Production teams on annual and quarterly plans • Cultivate and give guidance to Assistant Account Executive and client services interns • Oversee project management cycle to ensure client projects are completed on time and budget • Work with Account Supervisor to manage and maintain overall interactive marketing budgets From 2010 to 2013 (3 years) Greater New York City AreaSenior Fellow @ • Script formation and media production for chief executives’ presentations, including a multimedia presentation about social media best practices for non-profit organizations, which was presented to over 100 leading IT executives at a Midwest regional conference • General administration, schedule coordination, and project assignments with clients including the Royal Shakespeare Company, The American Repertory Theater at Harvard and The Ohio State University • Acted as assistant to the Supervising Producer of the 2008 Victoria’s Secret Fashion Show From 2008 to 2009 (1 year)

Bachelor of Science, Public Relations @ Syracuse UniversityProfessional Certification, Web Design @ Baruch College, City University of New York (CUNY) Jon Backus is skilled in: Social Media Marketing, Digital Strategy, Content Strategy, Copywriting, Interactive Marketing, Video Production, Web Design, Adobe Creative Suite, Social Media, Editing