Brand Strategist: Storyteller who has the ability to weave around the brand and narrating it in a way that makes the audience care. Digital Marketer and Analyst: Strong digital analytics background and highly skilled at extracting data into easy-to-absorb materials for future campaigns, recommendations, and insights. Account Manager: Effective leader, counsel, and nurturer of client and employee-based relationships. Operations and Finance: Efficient driver and collaborator bridging designers, writers, producers, management, and the client to develop and execute the big idea. Sharp manager with CFO mentality who meets financial objectives and expanding revenue growth. Specialties: - Advertising - Brand Development and Management - New Product Launches and Innovation - Project Management - Finance and Client Accounting - Digital Marketing - Media Investments - Social Strategy - Emerging Media - Rock Star Presentation Designer and Presenter Industries Served: - Financial Services - Professional Services - Health & Pharmaceutical - Technology - Academic - Non-Profit Organizations - Consumer Products - Celebrities and Lifestyle My favorite animal is Elephant and I am an avid traveler. Please follow my journeys at lentedefuego.com

Account Manager, Global Digital Marketing @ One of the agency's account leads, I provide superb services to all of my clients that turns the traditional vendor-client relationship into partner-client relationship. To date, my strategic counseling, along with seamless top-of-the-line digital marketing services, has resulted in clients' overall increase in KPIs. I have also expanded agency projects through my deep and strong client relationships by at least 17% thus far. SERVICES: - Affiliate Marketing - SEM (Search Engine Marketing) - Social Marketing - Content Marketing - Client Service - Finance - Marketing Analytics - Engagement Strategy From May 2014 to Present (1 year 8 months) Greater New York City AreaFreelance Marketing and Design Direction @ CLIENTS: - Daniels College of Business, University of Denver - Leeds School of Business, University of Colorado - Womensphere - The Acuity Project - Bejer Law Office, PC - KasalNY SERVICES: - Social Marketing - Content Marketing - Communications - Website Design - Marketing Collateral - Presentation From August 2011 to Present (4 years 5 months) Account Manager, Digital Branding @ As one of the founding members of the digital branding practice at Makovsky Integrated Communications, I collaborated with the team to rebrand and to reposition Makovsky as one of the nation’s leading integrated communications firms, which, since then, has garnered more than 20 awards in the industry. Additionally, I was the Head of Media Planning and Buying for the agency. I was a key contributor to Makovsky’s successful integrated marketing campaigns both in the B2B and B2C space. Clients include: - Affinity Health Plan - Crystal & Company - Equities First Holdings - EXL Service - Fidelity Investments - GenoVive - Guardian Life Insurance Company - MediScripts - Mirae Asset - Russell Reynolds Associates - SAGE Electrochromics SERVICES: - Media Planning - Media Buying - Brand Positioning - Corporate Identity - Website Architecture - Social Media - Advertising - Project Management - Account Management - Finance - Content - SEM - Digital Analytics FIRM ACHIEVEMENTS: - Founding member of the Digital Branding practice that refreshed the Makovsky Integrated Communications brand. - 2012 winner of the “Young Leadership Awards” for creating Video Viewpoints – a program implemented into Makovsky’s integrated communications strategy for 2013. - Developed an advertising strategy for MediScripts that broke CTR records at almost 60% above the average AND which Adweek adopted as an internal B2B case study. - Youngest associate to bring in a prospect that turned into a $100K client. From February 2011 to May 2014 (3 years 4 months) Customer Service Representative @ I did back office operations such as bookkeeping, accounting, accounts payable/receivable, product troubleshooting, and item special request ordering. Anti-Money Laundering. I also assisted book-signing events for Paula Dean, The Dean Brothers, and Rocco DiSpirito. I LOVE WEGMANS! :-) From October 2005 to February 2011 (5 years 5 months) New Business Development and Digital Media @ At Ruder Finn Interactive Studios (a.k.a. RFI Studios), I was one of the key social media strategist behind the well-known JVC "Like It To Win It" Facebook campaign: 35,000 fans in 30 days! CLIENTS: Novartis, Jamaica Tourist Board, and PepsiCo. From June 2010 to August 2010 (3 months) Public Relations - Entertainment and Lifestyle; Branding @ I created a branding strategy (design, website, and messaging) for Cordie Cakes and for CJ Jeans. I also implemented social media and public relations campaigns for Plaxico Burress. From March 2010 to June 2010 (4 months) Public Relations - Entertainment and Lifestyle @ Earned media coverage for the following clients: - AKON - LuAnn de Lesseps - KIND Bars - Greenhouse New York - Sandra Bernhard - Sophie Milman - Superdry - 2009 VH1 Divas From July 2009 to January 2010 (7 months) Promotions and Public Relations for WMGQ/WCTC @ During my tenure at Magic 98.3 & WCTC 1450 AM, I managed database of winning contestants and participants from daily radio contests, updated both websites daily, and provided event-planning support and public relations for Magic 98.3’s annual Teachers Who Make Magic Awards. From January 2008 to June 2008 (6 months)

BA, English Literatures, Language, and Criticisms @ City University of New York-Hunter CollegeSpanish Language and Literature @ Universidad de Salamanca John Ericson Lázaro Reyes is skilled in: Social Media, Public Relations, Social Media Marketing, Marketing, Advertising, Corporate Communications, Internal Communications, Digital Marketing, Branding & Identity, Messaging, Marketing Analytics, Online Advertising, Interactive Advertising, Digital Media, Media Relations