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John Skinner

Head of Digital

Head of Digital at Fuller's

London, United Kingdom

Section title

John Skinner's Work Experience

Fuller Smith & Turner

Head of Digital

September 2011 to Present

Chiswick, London

Rapier

Senior Digital Account Director

June 2010 to September 2011

London, United Kingdom

Euro RSCG Australia

Account Director

May 2008 to June 2010

Sydney Area, Australia

John Skinner's Education

Oxford Brookes University

Computer Aided Product Design 1st (Hons)

1998 to 2002

John Skinner's Professional Skills Radar Chart

Based on our findings, John Skinner is ...

Harmonious
Visionary
Verbal

What's on John Skinner's mind?

Based on our findings, John Skinner is ...

50% Left Brained
50% Right Brained

John Skinner's Estimated Salary Range

About John Skinner's Current Company

Fuller Smith & Turner

Responsible for digital strategy and implementation for Fuller's Beer Company and Fuller's Inns. Defining and communicating a digital strategy which is laying a foundation for superior customer experience in years to come. Inspiring the board and business to think differently, and solving old problems with new solutions. Working closely with IT, operations, marketing, and finance departments on...

Frequently Asked Questions about John Skinner

What company does John Skinner work for?

John Skinner works for Fuller Smith & Turner


What is John Skinner's role at Fuller Smith & Turner?

John Skinner is Head of Digital


What is John Skinner's personal email address?

John Skinner's personal email address is jo****[email protected]


What is John Skinner's business email address?

John Skinner's business email addresses are j****[email protected], and j*****@johnskinner.co.uk


What is John Skinner's Phone Number?

John Skinner's phone +44 ** **** *393


What industry does John Skinner work in?

John Skinner works in the Marketing and Advertising industry.


Who are John Skinner's colleagues?

John Skinner's colleagues are Mark Fulton, Irina Sasu, Redmond Walsh, Lee Reeves, Paul Mitchel, Juliette Stacey, Jane Jones, John Dunsmore, and Nicola Wood


About John Skinner

📖 Summary

Outstanding customer experience (and the resulting business implications) has always been a passion of mine, particularly with regard to the role digital has increasingly played since the late 90s. I have a confident approach, inspiring and influencing up to board level. I’m quick to build relationships and am able to win hearts and minds with a compelling vision of what’s possible. My background includes creative, technical, project delivery, strategic, sales, and customer facing roles. This allows me to deliver both strategic ‘blue-sky’ thinking, but with a pragmatic approach to quickly get to the details and make things happen. I’m a digital innovator with a broad experience in B2C and B2B, across multiple national and international brands. I specialise in Customer Experience, CRM, Email, Data, Website UX/dev, Social Media, SEO, PPC, and online display. I also take great pride in recruiting and managing high performance teams who deliver consistently, with great attention to detail.Head of Digital @ Responsible for digital strategy and implementation for Fuller's Beer Company and Fuller's Inns. Defining and communicating a digital strategy which is laying a foundation for superior customer experience in years to come. Inspiring the board and business to think differently, and solving old problems with new solutions. Working closely with IT, operations, marketing, and finance departments on strategic projects, spreading digital best practice in the business, driving utilisation of new technologies, and reacting to consumer trends and demands. Joined the business into a new role and have recruited a strong and stable department of three, with a broad roster of specialist agencies. From September 2011 to Present (4 years 3 months) Chiswick, LondonSenior Digital Account Director @ Responsible for the Travelodge account at Rapier, and the consultation of digital best practice in a direct agency environment. Devised strategy and oversaw production of eCRM platform and communications which included a weekly email for 3 million customers. Developed customer segmentation strategy and approach for targeted comms in B2C and B2B environments, utilising online display, SEO, PPC, Affiliates, Print, POS, and DM. eCommerce optimisation with A/B and mutivariate testing. Managed and mentored a team of three. From June 2010 to September 2011 (1 year 4 months) London, United KingdomAccount Director @ Account Director for Sony, NSW Lotteries, Jaguar, and Caesar with a strong emphasis on digital and eCRM. Managed and mentored a team of six senior account managers and producers. Oversaw the delivery of eCRM infrastructure and campaigns, websites, microsites, email campaigns, and display banners. Developed a bespoke dynamic eCRM system for NSW Lotteries which delivered a highly personalised email to customers who were reducing their play (Over 12 million permutations of the email were possible). Analysis showed that customers involved in the eCRM platform were twice as valuable as those who were not. Delivered quantitative and qualitative consumer research, providing valuable insights into behaviour which informed the communications strategy. PPC analysis & recommendation for Sony. Financial forecasting and reporting. Promotional campaign management, delivery, and reporting. Digital consultant for all new business pitches. From May 2008 to June 2010 (2 years 2 months) Sydney Area, AustraliaProject Director @ Initially joined the business as fifth member of staff with a startup mentality. Working closely with the MD, helped to build it to over 50 employees, including owned offshore operations. Accountable for the company’s two largest accounts, Sony and Adidas, as well as growing a selection of others (Toshiba, Kodak, Motorola, Adidas). Accountable for financial management, forecasting, and organic business development. Managed and mentored a production team of nine. Provided creative direction on high profile projects. Successfully managed multiple projects in parallel, delivering on time and budget, while exceeding campaign targets. Fulfilled the following roles during tenure: Designer, Project Manager, Senior Producer, and Project Director. From August 2003 to January 2008 (4 years 6 months) London, United KingdomSales Consultant @ Viewpoint enhanced advertising through unique internet marketing technology. Their dynamic platform delivered the most visually powerful, immersive, and engaging, rich media applications on the web (at the time). Main responsibilities were the design and development of sales presentations, and technical platform support for sales team. From August 2002 to May 2003 (10 months) London, United Kingdom3D Designer @ Superscape was the world’s leading publisher of 3D mobile games. The company combined highly creative teams of games developers, and a dedicated R&D team specialising in 3D graphics, tools and technology. Main responsibilities were 3D design and low polygon development for 1st generation mobile gaming. From September 2000 to September 2001 (1 year 1 month) Hook, HampshireTeam Member @ Weekend shifts during college tenure, performing multiple team member tasks. Customer service using EPOS and working front of house. Also performed all key kitchen tasks such as preparation, cooking, construction, and cleaning. Earned five competency stars. From September 1996 to September 1998 (2 years 1 month) Fleet, HampshireComputer Aided Product Design, 1st (Hons) @ Oxford Brookes University From 1998 to 2002 John Skinner is skilled in: Customer Experience, Digital Strategy, Digital Marketing, Integrated Marketing, Retail Marketing, Multi-channel Retail, Online Advertising, SEO, Digital Media, Social Media, Website Development, Direct Marketing, Email Marketing, E-commerce, Online Marketing, Mobile Marketing, eCRM, eCommerce, Mobile Internet, Multivariate Testing, A/B testing, Copywriting, Data Analysis, Customer Segmentation..., Presentation Development, Public Speaking, Digital Photography, Photoshop, Change Management, Point of Purchase, Management, Strategy, Advertising, Project Management, Marketing Strategy, Marketing Communications


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In a nutshell

John Skinner's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 3 month(s)

John Skinner's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 76% chance that John Skinner is seeking for new opportunities

John Skinner's Social Media Links

www.johnsk...

John Skinner's Achievements

BIMA Awards 2012 Judge

Issued by - · September 2012

Best Digital Rebrand

Issued by Digital Impact Awards 2015 · October 2015

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