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John Price

Consultant, Aprimo Implementation @ HP Software

Marketing Executive | Marketing Consultant | Life Coach

Greater Chicago Area

Ranked #973 out of 19,460 for Consultant, Aprimo Implementation in United States

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John Price's Email Addresses & Phone Numbers

John Price's Work Experience

HP Software

Consultant, Aprimo Implementation

June 2013 to January 2014

Sunnyvale, CA

PCMCIA

Customer Support, Order Entry, Shipping

1993 to 1994

Bento for Business

Director, Brand and Digital Marketing

February 2019 to November 2019

Greater Chicago Area

John Price's Education

Golden Gate University

Master of Science (M.S.), Integrated Marketing Communications, 3.7

2011 to 2015

Golden Gate University

Bachelor, Business Administration, 3.485

1999 to 2002

John Price's Professional Skills Radar Chart

Based on our findings, John Price is ...

Democratic
Calm under pressure
Talkative

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50% Left Brained
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John Price's Estimated Salary Range

About John Price's Current Company

HP Software

In this role, I represent the HP Software organization in the global deployment of Aprimo Marketing Studio. This effort entails not only understanding business process, but also integration, data flow, reporting, digital asset management, training, and change management needs.

Frequently Asked Questions about John Price

What company does John Price work for?

John Price works for HP Software


What is John Price's role at HP Software?

John Price is Consultant, Aprimo Implementation


What is John Price's personal email address?

John Price's personal email addresses are j****[email protected], and j****[email protected]


What is John Price's business email address?

John Price's business email addresses are not available


What is John Price's Phone Number?

John Price's phone (**) *** *** 362


What industry does John Price work in?

John Price works in the Computer Software industry.


About John Price

📖 Summary

Consultant, Aprimo Implementation @ HP Software In this role, I represent the HP Software organization in the global deployment of Aprimo Marketing Studio. This effort entails not only understanding business process, but also integration, data flow, reporting, digital asset management, training, and change management needs. From June 2013 to January 2014 (8 months) Sunnyvale, CACustomer Support, Order Entry, Shipping @ PCMCIA Supported PCMCIA's global membership base through processing of orders, shipping, and serving as general office manager, including facilities, purchasing, and main contact for audits. From 1993 to 1994 (1 year) Director, Brand and Digital Marketing @ Bento for Business From February 2019 to November 2019 (10 months) Greater Chicago AreaMarketing Consultant | Brand | Process | Technology @ 3rd I Strategies Specializing in business process improvement for marketing, marketing-to-sales hand offs, creative services direction, branding, and integrated marketing. PROJECTSHP, Inc., Center of Excellence, Aprimo MRM – Palo Alto, CA (September – October 2015)- Researched and provided documented recommendations the Marketing Center of Excellence in how to effectively structure their Marketing Resource Management system (MRM) to achieve organizational goals, budgets, and campaigns.Renaissance Learning, Marketing Process Optimization – Madison, WI (November - December 2015)- Interviewed Renaissance marketing team to determine current state processes and desired future state outcomes. Based on interviews then reviewed the structure and set up of Renaissance’s MRM system, Workfront.- Recommended changes to enable the desired future state. Results included alignment of projects to organization initiatives, balancing resource allocation across projects; optimizing reporting and output to reflect marketing spend, project volume, and project categories. From September 2015 to December 2017 (2 years 4 months) Greater San Diego AreaDirector, Brand and Creative Services @ Tealium Set the direction of all aspects of the company identity online through company web site, banner ads, landing pages, emails, as well as offline channels such as collateral, stationary, trade shows, user conferences, promotional items and presentations. Established brand guidelines, process efficiencies, and collaborating across departments and geographies to create a strong and unique brand identity. - Created corporate stationery suite to unify look and feel across all external touch points to up-level professional image of company. Deliverables included folders, letterhead, business cards, envelopes, note cards, etc. - Rebranded Tealium University program to current brand standards while supporting unique requirements of the training organization such as event based deliverables, certifications, microsites, and social media promotions. - Refreshed corporate brand, including modification of logo design, brand guidelines, updating of all collateral, online advertising, PowerPoint templates, tradeshow assets, and promotional items. - Increased web site content by 200% while simultaneously improving SEO rankings during the rebranding of tealium.com, and introducing a more relevant and modern look and feel to all digital touch points. - Established branding and messaging direction of user conference, Digital Velocity and oversaw all aspects of event, presentation, giveaways, advertising, social media, partner promotions and related materials in both the US and Europe. - Received hands-on training on marketing automation solution, Marketo, to serve as back up for lead generation activities and establish best practices for lead capture processes. From August 2014 to August 2015 (1 year 1 month) La Jolla, CAGlobal Marketing Operations Business Process Program Manager @ HP Software Work with the global marketing team on establishing new and refining current marketing processes to ensure they are as effective and efficient as possible. Responsibilities include representing the Marketing organization on the Sales Process team, End-to-End pipeline program team, and the MRM Program Team. In addition to process management, ensuring that the marketing technology infrastructure supports HP Software's needs is a critical part of this role. These systems include Salesforce (SFDC), Eloqua, and Aprimo Marketing Studio. From January 2014 to July 2014 (7 months) Greater San Diego AreaGlobal Web Project Manager @ NetApp Web Marketing, Globalization and Project ManagementLead Web Project Manager for all high visibility, customer facing, corporate Web projects, including: - Website rebranding, including technology backend updates. - Launch eight global websites simultaneously- Conduct usability tests, content taxonomy reviews- Establish project intake and management processes- Create globalization processes with in-region stakeholders- Collaborate with IT and Legal to secure global international domain names- Document business requirements and processes as part of core team to research and select web content management solution- Managed team of direct employees, contractors, and interns From March 2001 to September 2003 (2 years 7 months) Sunnyvale, CAInternational Web Development Supervisor @ eBay Corporation -- Supervised a team of seven International Web developers.-- Redesigned the automated internal change request process.-- Allocated International Web Development resources for project coverage.-- Restructured the International Web Development team by creating a three-tier support plan for each international Web site.-- Implemented strategy for decentralization of international Web development.-- Managed department during manager’s five-week absence. From September 2000 to February 2001 (6 months) Campbell, CAWeb Project Manager @ Mercury Interactive -- Integrated Web leads into the Siebel sales database. -- Responsible for the management of Marketing’s International Web projects. -- Analyzed and selected a globalization management system for the translation and publication of global Web content.-- Designed the company’s most successful ad campaign up to that time.-- Screened more than 10 potential translation vendors to select the most qualified vendor through a detailed analysis process with the country marketing managers.-- Launched and maintained 14 international Web sites. -- Liaised between the Web Development team and other the internal departments. -- Established corporate domain name standards.-- Hired and supervised HTML producers. From June 1999 to 2000 (1 year) Sunnyvale, CAWeb Project Manager @ Netscape Communications -- Responsible for content consistency and user interface across international sites.-- Developed and implemented an international browser distribution program.-- Managed Internet Access Partners program.-- Produced pages for sixteen international Web sites.-- Designed and distributed monthly “Netcenter Companion” newsletter. From December 1998 to July 1999 (8 months) Mountain View, CAInternational Customer Operations Specialist @ Netscape Communications -- Created and maintained internal Web Site and forms on the intranet. -- Produced internal Web site for international operations. -- In charge of customer service, order entry and payment procedures for 25 international distributors. From March 1996 to December 1998 (2 years 10 months) Mountain View, CAProgram Manager - Marketing Technology Office, Marketing Operations @ NetApp - Marketing Resource Management (MRM) Program Manager using Aprimo Marketing Studio: Assess organizational processes and needs to best recommend how to develop appropriate workflows and implement system configurations. - Digital Asset Management: Established central repository of marketing assets as well as process and policies for accessing, tagging, and associating to localized versions of assets. - Certified in PROSCI Change Management practices. From May 2010 to June 2013 (3 years 2 months) Sunnyvale, CACreative Services Manager - Brand and Communications, Corporate Marketing @ NetApp - Provided consultative services to teams needing marketing materials to ensure meeting of project goals while supporting the brand identity. - Managed external agencies - Conduct brand reviews- During the company rebranding in 2008, led the development and delivery of brand execution for high visibility organizations, including: Executive Briefing Center (EBC), NetApp University, Human Resources (HR), as well as our company store for promotional gifts and giveaways and the collateral fulfillment website. - Launched and managed online print-on-demand collateral fulfillment capabilities for global direct and channel sales and marketing teams. From September 2003 to May 2010 (6 years 9 months) Sunnyvale, CAHead Of Marketing @ Bento for Business - Managed all aspects of the marketing department from vendors for SEO, SEM, PR, web, and design to direct team comprised of marketing operations, content marketing, and customer and product advocacy.- Eliminated wasted spend, optimized digital channels, and managed the budget reducing customer acquisition cost per marketing channel and 25% annual budget cost savings. - Implemented processes to effectively capture first and last touch customer attribution for CRM reporting and streamlined the customer journey by focusing on channels with the highest conversation rate. - Redesigned web site with new look and feel and streamlined content reducing reduction of duplicate pages by 30% leading to a 200% SEO improvement on Google. - Initiated recurring cross-functional collaboration across sales, marketing, customer success and product for go-to-market strategy and integrated marketing efforts. - Established dashboards to track most profitable customer types, top performing regions, best converting marketing channels and campaigns optimizing marketing return on investment and eliminating over 140 legacy PPC campaigns and 1,200 irrelevant keywords which were created over the prior three years. From November 2019 to April 2020 (6 months) Greater Chicago AreaSolutions Consultant @ Aprimo - Collaborated with sales and marketing organizations to respond to RFPs, create and deliver effective sales presentations, and conduct product demonstrations. - Conducted discovery interviews with prospects determining pain-points, organizational goals, and desired outcomes in their marketing organization configuring the platform to demonstrate the art-of-the-possible. - Attended tradeshows and events providing product expertise and on-demand demonstrations. From January 2018 to February 2019 (1 year 2 months) Greater Chicago AreaConsultant @ Solutions Plus Consulting, Inc. United StatesWorldwide Sales Operations CRM Workstream Lead @ HP - Worldwide capability and process leader for direct and partner lead management.- Led marketing process and infrastructure on global migration from Salesforce.com to Microsoft Dynamics CRM- Assembled a global team of stakeholders across sales operations, marketing, IT, business intelligence and marketing technology teams to simplify and unify lead management processes. -- Main point of contact for HP Inc. marketing infrastructure team, also undergoing transformational efforts focused on tools and technology.- Global change management strategist for the full CRM platform program migration -- Establish advocacy program to further change management efforts across the global sales organization. -- Organized and conducted global alignment sessions in 7 countries with stakeholder teams to define regional success criteria of CRM migration efforts to integrate into key performance indicator metrics, and program development efforts. -- Led alignment of management of change efforts across training, communications, and deployment teams. From November 2015 to October 2017 (2 years) Houston, Texas Area


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In a nutshell

John Price's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 8 month(s)

John Price's Willingness to Change Jobs

Unlikely

Likely

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