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John Hines

President/Chief Marketing Officer @ Drive-Through Espresso-Colorado (Company Confidential)

Leader of Global Marketing & Data-Driven Digital Strategy

Denver, Colorado

Ranked #189 out of 3,776 for President/Chief Marketing Officer in Colorado

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John Hines's Email Addresses & Phone Numbers

John Hines's Work Experience

Drive-Through Espresso-Colorado (Company Confidential)

President/Chief Marketing Officer

August 2010 to February 2012

Denver, CO

Barnhart Advertising

Account Supervisor

1995 to 1997

Teradata

Director, Global Digital Experience Strategy & Campaign Execution

Greater Denver Area

John Hines's Education

Brigham Young University

BS, Communications/Advertising Management

1983 to 1988

Keller Graduate School of Management of DeVry University

MBA, (Did not complete)

1993 to 1993

Keller Graduate School of Management of DeVry University

4.0

1993 to 1994

John Hines's Professional Skills Radar Chart

Based on our findings, John Hines is ...

Goal-oriented
Individualistic
Calm under pressure

What's on John Hines's mind?

Based on our findings, John Hines is ...

57% Left Brained
43% Right Brained

John Hines's Estimated Salary Range

About John Hines's Current Company

Drive-Through Espresso-Colorado (Company Confidential)

Drove all marketing and operations for a new chain of drive-through espresso locations in Denver, CO. Included driving supply chain management, promotional and building signage, all marketing communications, social media, email marketing, and event management for this growing company.

Frequently Asked Questions about John Hines

What company does John Hines work for?

John Hines works for Drive-Through Espresso-Colorado (Company Confidential)


What is John Hines's role at Drive-Through Espresso-Colorado (Company Confidential)?

John Hines is President/Chief Marketing Officer


What is John Hines's personal email address?

John Hines's personal email address is j****[email protected]


What is John Hines's business email address?

John Hines's business email addresses are not available


What is John Hines's Phone Number?

John Hines's phone (303) ***-*122


What industry does John Hines work in?

John Hines works in the Information Technology and Services industry.


About John Hines

📖 Summary

President/Chief Marketing Officer @ Drive-Through Espresso-Colorado (Company Confidential) Drove all marketing and operations for a new chain of drive-through espresso locations in Denver, CO. Included driving supply chain management, promotional and building signage, all marketing communications, social media, email marketing, and event management for this growing company. From August 2010 to February 2012 (1 year 7 months) Denver, COAccount Supervisor @ Barnhart Advertising Supervisor of high tech accounts for one of the largest advertising/PR agencies in Denver. Managed team that called on IBM Software Channels Sales organization and other technology accounts. Drove marketing communications strategy and managed client relationships at a strategic level. Responsible for hiring team. Was known for being able to translate technical concepts into simple value-oriented benefits, which could be massaged into powerful concepts by a non-technical creative department. From 1995 to 1997 (2 years) Director, Global Digital Experience Strategy & Campaign Execution @ Teradata Providing Digital Marketing department leadership for the leading provider of Data Ecosystem Architecture, Big Data Analytics, Customer Journey Mapping, and Cloud-based data technology.  Leading creation of corporate digital strategy to transform Teradata.com and other digital properties into a B2B lead-generation system; from 2011-18, increased qualified Sales-Accepted Leads by 269% (web now produces 47% of all Sales-Accepted Leads). Owning initiative to capture & analyze web site clickstream and social listening/sentiment data and ultimately to tie insights to the customer & prospect Enterprise Data Warehouse, to create incredibly personalized web experiences & site path optimization, along with cutting-edge web pathing analytics. Influencing or driving all web marketing efforts at the corporate level, including SEO, SEM, Display, and Social; from 2011-18, increased Search visits 27%, increased total web site visits by 79%. Owning growth plan for the external customer-focused social media communities, as well as strategy for all corporate-driven Social Media entities, and the internal social community deployment and management. Achieved over 50% ‘active’ participation in internal social community within 8 months. Managing global presence across 25 country-level localized sites. Drove launch of virtual events at Teradata, which extended live events to a global audience (increased attendance by over 40% in 2014, 30% in 2015 and 33% in 2017), creating a seamless online event experience. Leading conversion of Teradata.com to a responsive design, mobile-enabled web environment. Led recommendation of eCommerce system capabilities for the first time at Teradata (Sitecore, AWS & uCommerce). Leading email campaign execution team & Marketing Automation Platform integration (Eloqua). Shifting focus from broad-based lead generation to Account-Based Marketing, which has pivoted our entire marketing strategy in 2017-20. Greater Denver AreaRecording Artist, Professional Jazz Trombone Musician @ Capri Records Professional Jazz Musician, recording for the Capri Records label on jazz trombone. Released debut CD, 3/04. New CD, 'You & I,'​ released 4/15.http://www.allaboutjazz.com/php/musician.php?id=1367 Lead of Hines DeVine Jazz, performing regularly in central Colorado.http://www.hinesdevinejazz.com Director, eBusiness @ Qwest Communications (now CenturyLink) Drove strategic direction for qwest.com, and supervised development and implementation of the web strategy for this $14B telecom company. -Led Voice of the Customer research & analytics efforts to determine key customer pain/abandonment points.- Developed a 4-yr strategy to mitigate, including:oCentralized shopping cart (Comergent/Sterling Commerce) & streamlined checkoutoPortal architecture for personalization and updating content without IT (Free Range)oComplete look and feel/IA redesign to create an exploratory shopping experienceoMobile version of qwest.com, quickly achieving >1,000 visits/dayoSocial Media integration (Ratings & Reviews, Forums, Facebook/Twitter)- Increased % of revenue from the Web from 3% to over 13% in two years, and lowered Cost Of Acquisition by 33% yr/yr, while increasing customer retention by over 10 points.- Managed a team of 48 Web analysts, and 69 Click-to-Chat reps; consistently scored in the highest rating group for employee engagement.- Drove strategy and implemented multiple projects to encourage shifting customer payments online, and played strategic role in an overall effort to outsource all payment technology to a SaaS-based model.- Moved online chat team from a service focus to a sales model recognized as best-in-class (Forrester, 2009), further moving Click-2-Chat and Click-2-Call to 40% share in 2010.- Drove online implementation of Net Promoter Score measurement and customer satisfaction improvements, increasing site NPS score from -13% to +19% in ten months.- Led customer self-service/online post-sales service and support management efforts, doubling the rate of monthly MyAccount adds from 2009 levels.- Led eMarketing team for 2 1/2 years until an eMarketing director was hired; led the audience targeting and SEO/SEM strategies which have become the basis for marketing and functional efforts on the site. From 2006 to August 2010 (4 years) Director, Corporate Marketing & eServices @ GE, Access Distribution Assembled a core marketing communications team and managed all advertising, PR, analyst relations, events, front-facing Web, database/lead management, internal communications, and traditional marcom functions. Through comprehensive executive relations program, transformed the group’s perception (by senior execs) from being a cost center to an investment area with a much clearer ROI.- Led team to run two 1200-attendee customer and vendor events in Keystone Colorado, exceeding an attendance goal in 2003 (during difficult economic times, when event attendance was declining).- Achieved 32% increase y/y in editorial mentions for the company with an aggressive PR program.- Distributed over 2,050 qualified lead opportunities to our resellers in 2003, 50% increase yr/yr.- Achieved 90%+ rolling accuracy in customer marketing contact database.- Established consistent, quarterly Voice of the Customer research program which became a GE best practice.- Consolidated internal communication vehicle architecture and increased company perception of internal communications vehicles’ effectiveness by 13% yr/yr.- Increased company awareness of key executive positioning messages by 61% in 11 months.- Increased visits to the GE Access web site by 68% yr/yr by consolidating multiple sites into a more consistent framework. From 2002 to 2006 (4 years) Sr. Group Manager, Communications @ Sun Microsystems Managed a team of marketing professionals to drive consolidated communications within Sun’s newly converged 15,000+-member global sales force. Achieved a reputation for making marketing content relevant for sales. - Reduced number of unique communications vehicles from 50+ to 11.- Established the processes for providing content input to make the vehicles relevant and effective.- Concepts of ‘emotion-based selling thru the Web’ were published in several technology magazines.Managed both headquarters and field marketing teams for the Enterprise Services (education, consulting, tech support) division of Sun as they relocated this division to Colorado. Involved all aspects of divisional communications: direct marketing, PR, media relations, sales tools, collateral development, and events.- Drove two sales meetings, which were assessed (by post-event surveys) to be the most relevant and entertaining sales events in the history of the division.- Launched solution-selling sales tools & company literature, for which I was still being asked to provide copies four years later.- Created a leveraged field marketing model which connected field reps with sales and HQ in an efficient, consistent way.- Received Sun’s coveted ‘Eagle Award’ for outstanding leadership, 1999. From 1997 to 2003 (6 years) Account Executive @ The Studio Group Advertising Managed all marketing communications for several key technology accounts at this $2 billion technology distribution company. Specifically, drove marcom programs and events for Sun Microsystems, Hewlett-Packard (large- and small-format printers), SunSoft, and Netscape. - Built one of HP’s most successful reseller multimedia road show events: Extreme Profits!- Drove revolutionary CD-based interactive training tool for Sun’s Computer Telephony Integration program.- Managed marcom to enable the major launch of Netscape to the reseller channel. From 1993 to 1995 (2 years) Assistant Account Executive/Account Executive @ Bernstein-Rein Advertising Drove at an implementation level the advertising programs for some of the largest retail accounts in the USA: Blockbuster Video, Armour Foods, Wal-Mart, The Buckle (retail clothing), Worlds of Fun/Oceans of Fun amusement parks, H&R Block. - Conceived and managed one of Blockbuster Video’s most successful regional promotions around “Magic Johnson’s Slam Dunk” video game, involving hundreds of contestants competing in over 130 store locations thru the southeastern U.S., culminating in a massive contest at Disney World in Orlando. Drove significant store traffic increases and well over $50MM worth of promotional broadcast coverage.- Conducted the agency’s first in-depth market analysis for Armour Foods’ meat products, including primary and secondary research, to thoroughly identify the best opportunities for targeted marketing. From 1988 to 1993 (5 years)


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In a nutshell

John Hines's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

3 year(s), 6 month(s)

John Hines's Willingness to Change Jobs

Unlikely

Likely

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